[How to connect social media and ad platforms to Metricool] 
 Before you start planning content, analyzing metrics, or managing messages, you’ll need to **connect your accounts to Metricool**.  
This guide will help you understand **what you can connect** and how it’s all grouped under a single brand for easy management.

Not sure what a brand is in Metricool? Check out the article [What’s a Brand in Metricool and How Does It Work?](https://help.metricool.com/whats-a-brand-in-metricool-and-how-does-it-work-5l78b)

## What can you connect?

From the [Metricool connections dashboard](https://app.metricool.com/brands/connections), you can link all the accounts and platforms you need under each brand.

> [!WARNING]
> Make sure to accept all permissions to ensure the tool works properly.

![Image](https://static.ferndesk.com/user-images/file_01KRK7QZJH745X3K6HNPJ6CEN3.png)

Here’s everything you can connect under a brand. Click each platform to open the step-by-step guide:

- [A website/blog](https://help.metricool.com/how-to-connect-your-website-or-blog-to-metricool-ejuy1)
- [A Facebook Page](https://help.metricool.com/how-to-connect-facebook-to-metricool-5ark1)
- [A professional Instagram account: Business or Creator](https://help.metricool.com/how-to-connect-instagram-to-metricool-sermi)
- [A Threads account](https://help.metricool.com/connect-threads-to-metricool-x7sxc)
- [An X (Twitter) account](https://help.metricool.com/i-cant-connect-x-twitter-6i58k) (add-on only available on paid plans)
- [A Bluesky account](https://help.metricool.com/how-to-connect-bluesky-to-metricool-y9d7z)
- [A LinkedIn profile or page](https://help.metricool.com/how-to-connect-linkedin-to-metricool-jq80g) (not available on Free plans)
- [A Pinterest account](https://help.metricool.com/how-to-connect-pinterest-to-metricool-zci21)
- [A TikTok account](https://help.metricool.com/how-to-connect-tiktok-to-metricool-0ea7e)
- [A Google Business Profile location](https://help.metricool.com/how-to-connect-google-business-profile-to-metricool-qrvjw)
- [A YouTube channel](https://help.metricool.com/how-to-connect-youtube-to-metricool-tqiwo)
- [A Twitch channel](https://help.metricool.com/how-to-connect-twitch-to-metricool-fudap)
- [A Meta Ads account](https://help.metricool.com/how-to-connect-meta-ads-to-metricool-d3umq)
- [A Google Ads account](https://help.metricool.com/how-to-connect-google-ads-to-metricool-a5gtb)
- [A TikTok Ads account](https://help.metricool.com/how-to-connect-tiktok-ads-to-metricool-9uvex)

> [!WARNING]
> Each brand supports only one account per platform. If you manage multiple accounts of the same type, you’ll need one brand per account.

Check out the [available plans](https://metricool.com/pricing/) to see how many brands you can manage.

## How to connect

Just go to the [connections dashboard](https://app.metricool.com/brands/connections), click the platform you want to connect, and log in with your credentials (some platforms require specific permissions).  
To complete the process, authorize Metricool access.  
For more details, follow the guide linked above for each platform.

Wrong account connected? Learn how to change it [here](https://help.metricool.com/the-connected-account-is-not-the-correct-one-orrbl).

## Integrations with other tools

Besides connecting your accounts, you can use Metricool with your AI assistant and with other tools to create custom reports and automate workflows.

### Metricool MCP

**Metricool MCP** lets you manage your brands, check analytics, and schedule posts using natural language from your AI assistant. It’s available on all Metricool plans.

Learn how to set it up in [How to connect Metricool’s MCP](https://help.metricool.com/how-to-connect-metricools-mcp-eqp9h).

### API integrations

Use the Metricool [API](https://help.metricool.com/api-access-export-your-metricool-data-to-other-tools-and-automate-tasks-x8ln5) to build custom reports, automate workflows, or connect Metricool with tools like:

- [Data Studio](https://help.metricool.com/what-is-data-studio-and-where-to-find-the-api-key-token-tx5lj): create custom reports with your Metricool data. It has a native connector. It’s perfect for advanced dashboards and client reporting.
- [Zapier: how to connect Metricool](https://help.metricool.com/zapier-with-metricool-30mid)
- [Make: use Metricool as a module](https://help.metricool.com/connect-make-with-metricool-84rbq)

These integrations help you expand Metricool’s functionality and connect it to your existing toolset.