[Main differences between Free and paid plans] The Free plan lets you use Metricool at no cost with 1 brand and basic planning and analytics. Paid plans—Starter, Advanced, and Custom—unlock more brands, connections, reports, and integrations. 📹 _Prefer to watch? "Which Metricool Plan Is Right for You?" is available in _[_EN_](https://youtu.be/CTiRKEtu0fo)_ · _[_ES_](https://youtu.be/JF-bC2JABjM)_ · _[_FR_](https://youtu.be/xJVbon8PeAs)_ · _[_DE_](https://youtu.be/_K0mGKyoTnY) > [!TIP] > For current prices and the full feature list by plan, see the [Metricool pricing page](https://metricool.com/pricing/). For annual billing, add-ons, and API access, see [Plans, add-ons, and API access explained](https://help.metricool.com/plans-add-ons-and-api-access-explained-xux1u). ## Free plan at a glance Free never expires, does not require a credit card, and includes Metricool’s basic features with these limits: - **1 brand** (you can rename it; you cannot add or delete brands) - **Up to 20 posts per month** in the planner - **30 days** of analytics history, with a watermark on analytics - **5 fixed competitors** (Facebook, Instagram, Bluesky, and Twitch); you cannot remove or change them on Free - **5 AI text generator credits** per month - **1 profile per social network** inside that single brand Free does **not** include LinkedIn, X/Twitter, PDF/PPT report downloads, custom reports, SmartLinks, the hashtag finder, Post library, Canva, Google Drive, Data Studio, or Make/Zapier. > [!INFO] > The Free plan is forever: it does not expire and you can use it with no time limit. ## What Free includes vs what it limits Use this table to check a specific Free-plan limit. Here, "paid plans" refers to any paid plan (Starter, Advanced, or Custom), unless a row names a higher tier. | Feature | On Free | Limit or notes | | --- | --- | --- | | Brands | ✅ Yes | **1 brand**. Paid plans allow more—see **Brands by plan**. | | Delete brand | ❌ No | You cannot delete the brand on Free. Paid plans can delete brands when needed. | | LinkedIn connection | ❌ No | Available on paid plans. | | X (Twitter) connection | ❌ No | Available on paid plans via add-on. See [X/Twitter connection details](https://help.metricool.com/x-twitter-access-in-metricool-2bt66). | | Scheduling | ✅ Yes | **Up to 20 posts per month** in the planner. Paid plans have no monthly post cap. [1] | | Analytics | ✅ Yes | Basic analytics with watermark. | | Analytics history | ⚠️ Limited | **30 days** on Free. Paid plans allow a longer history. | | Daily Ads sync | ❌ No | Paid plans sync daily. This does not apply to TikTok Ads. | | PDF or PPT reports | ❌ No | No downloads and no custom templates. [Learn more about reports](https://help.metricool.com/how-to-generate-reports-szc5k). | | SmartLinks | ❌ No | Available on paid plans. [SmartLinks guide](https://help.metricool.com/smartlinks-in-metricool-full-guide-p7p83). | | Add competitors | ✅ Yes | Up to **5 competitors** for Facebook, Instagram, Bluesky, and Twitch. | | Remove competitors | ❌ No | On Free you cannot remove competitors to add new ones. Paid plans are not limited this way. | | AI text generator | ✅ Yes | **5 credits per month**. [More about AI text generation](https://help.metricool.com/how-to-create-posts-with-metricools-ai-text-generator-sv0j8). | | Hashtag finder | ❌ No | No hashtag finder for Instagram or TikTok. | | Post library | ❌ No | No access to the [Post library](https://help.metricool.com/posts-library-u05cj). | | Canva integration | ❌ No | Not available on Free. [Canva integration](https://help.metricool.com/import-content-from-canva-to-your-posts-w5xbq). | | Google Drive integration | ❌ No | Not available on Free. [Google Drive integration](https://help.metricool.com/google-drive-integration-0u1ei). | | Data Studio connector | ❌ No | Available only on **Advanced** or **Custom**. | | Make and Zapier integration | ❌ No | Available only on **Advanced** or **Custom**. | [1] Unlimited planner use on paid plans is subject to the [fair use policy](https://help.metricool.com/fair-use-policy-for-social-media-scheduling-e3tnm). ## Brands by plan Your plan sets how many brands you can manage. Each brand is a container for one business or client, and you can connect one profile per social network inside it. | Plan | Brands | | --- | --- | | Free | 1 brand | | Starter | Up to 5 or up to 10 brands, depending on the option you choose | | Advanced | Up to 15, 25, or 50 brands, depending on the option you choose | | Custom | Starting at 50+ brands | Starter 5 (website) and Starter Mobile 5 (app) are the Starter options that include **up to 5 brands**. Check current options on the [pricing page](https://metricool.com/pricing/). Within each brand, you can connect **1 profile per social network**. For example: 1 Instagram account + 1 Facebook Page + 1 TikTok profile. You can plan publications for all of those connected networks under the same brand. If your plan still has an available brand slot, you can add another brand and connect its social networks without changing plans. On Free, you cannot add or delete brands. For the steps to create a brand, see [How to add or delete brands to your account](https://help.metricool.com/how-to-add-or-delete-brands-to-your-account-ybc0x). ## When you upgrade Upgrades take effect immediately. Unused time on your current plan is prorated and deducted from the new plan price. - New plan features unlock as soon as the upgrade completes. - On annual plans, the renewal date updates when you upgrade mid-cycle. - API access unlocks only if you move to **Advanced** or **Custom**. To change plans step by step, see [How to manage my plan in Metricool](https://help.metricool.com/how-to-manage-my-plan-in-metricool-uhija). For add-ons and API details by plan, see [Plans, add-ons, and API access explained](https://help.metricool.com/plans-add-ons-and-api-access-explained-xux1u). ## When you downgrade or cancel Downgrades and cancellations take effect at the **end of your current billing period**. You keep paid access until then, then the account moves to Free. - Only **1 brand** stays active (other brands are hidden, not deleted). - Metricool keeps the **oldest brands by creation date** when brand slots shrink. The confirmation screen shows which brands you keep. - To keep different brands, delete the ones you do not need from the Connections panel **before** you finish the change. - Free limits apply after the switch: 20 posts per month, 30 days of analytics history, and no paid-only features. - If you published posts that month while on a paid plan, those posts still count toward the Free 20-post monthly limit after you move to Free. For cancellation steps, see [How to manage my plan in Metricool](https://help.metricool.com/how-to-manage-my-plan-in-metricool-uhija). For the 15-day first-purchase withdrawal window and when renewals are not refundable, see [Metricool Refund Policy](https://help.metricool.com/metricool-refund-policy-0lrpo). ## Free plan FAQs
How many brands and profiles can I have? Brand limits depend on your plan: - **Free:** 1 brand - **Starter:** up to 5 or up to 10 brands, depending on the option you choose (Starter 5 and Starter Mobile 5 include up to 5 brands) - **Advanced:** up to 15, 25, or 50 brands, depending on the option you choose - **Custom:** a custom number of brands, starting at 50+ brands Within each brand, you can connect **1 profile per social network**. On Free, you cannot delete or add brands—only **rename the existing brand**. On paid plans, you can add brands until you reach your plan’s brand limit.
What does the 20 posts per month limit mean? Posts are counted by **calendar month**, so on the **1st of each month** you have 20 posts available again. The counter includes **only posts that are actually published**, not scheduled ones. - The limit **resets on the 1st of each month** - Duplicate posts count once for each social network they are published on - You can schedule more than 20 posts, but **only 20 will be published during that month** - Drafts are not counted until they are published - If you downgrade from a paid plan to Free, **posts published that month while on a paid plan also count toward the 20-post limit** You can see the post counter directly in the planner. On paid plans, planner usage is subject to the [Fair Use Policy for Social Media Scheduling](https://help.metricool.com/fair-use-policy-for-social-media-scheduling-e3tnm).
How much data history can I see? With Free, you have **30 days of analytics history** for your connected social networks. Paid plans allow a longer history.
Can I download reports or create custom reports? No. Free does not allow downloading reports in **PDF or PowerPoint** or creating custom reports. You can view analytics inside the platform with a **watermark** and no export option.
Do I have access to integrations with other tools? Not on Free. Canva, Google Drive, and the Post library are not available on Free. Data Studio, Make, and Zapier are available only on **Advanced** and **Custom**.
Can I analyze my competitors? Yes. You can add up to **5 fixed competitors** for Facebook, Instagram, Bluesky, and Twitch. Once added, **you cannot remove or change them** on Free.
Will I see an upgrade banner even if I have access to shared brands? Yes. If your account is Free, you see the banner even when you are part of a **shared brand on a paid plan**. Inside that shared brand you have access to paid features; **Free limits apply only to your own brand**.
Do I need a credit card to use Free? No. Free **does not require a credit card** or any payment method. You only need a card if you try or purchase a paid plan. If you activate a free trial, cancel before it ends to avoid charges.
Is Free forever? Yes. Free **does not expire**. You can use Metricool with no time limit and no obligation to buy a paid plan.
## Additional resources - 📹 Which Metricool Plan Is Right for You? — [EN](https://youtu.be/CTiRKEtu0fo) · [ES](https://youtu.be/JF-bC2JABjM) · [FR](https://youtu.be/xJVbon8PeAs) · [DE](https://youtu.be/_K0mGKyoTnY) --- **Related articles** - [How to manage my plan in Metricool](https://help.metricool.com/how-to-manage-my-plan-in-metricool-uhija) - [Plans, add-ons, and API access explained](https://help.metricool.com/plans-add-ons-and-api-access-explained-xux1u) - [Metricool Refund Policy](https://help.metricool.com/metricool-refund-policy-0lrpo) - [How to check your current plan in Metricool](https://help.metricool.com/how-to-check-your-current-plan-in-metricool-0nwwe) - [How to add or delete brands to your account](https://help.metricool.com/how-to-add-or-delete-brands-to-your-account-ybc0x) - [What’s a Brand in Metricool and How Does It Work?](https://help.metricool.com/whats-a-brand-in-metricool-and-how-does-it-work-5l78b) - [How to connect social media and ad platforms to Metricool](https://help.metricool.com/how-to-connect-social-media-and-ad-platforms-to-metricool-qrkvn)