[Scheduling and Posting Options by Social Network] This guide summarizes which formats you can schedule and publish with Metricool on each social network: images, videos, carousels, stories, Reels, and threads. It also covers the main network-specific options: location, tags, first comment, cover images, hashtags, and more. Click a network name in the summary table to open its detailed scheduling guide. ## Summary table by network | Social network | Images | Videos | GIFs | Carousel / Thread | Other formats | Character limit | | --- | --- | --- | --- | --- | --- | --- | | [Facebook](https://help.metricool.com/schedule-and-publish-on-facebook-ycu1b) | Up to 35 | 1 video, Reels (3-90 sec) | 1 GIF | No (multi-link carousel not currently supported) | Stories (60 sec) | 16,192 | | [Instagram](https://help.metricool.com/schedule-and-post-on-instagram-6b6q5) | Up to 10 | Up to 10 (max. 15 min Reels) | No | Carousels (img + video up to 60 sec) | Stories | 2,200 | | [Threads](https://help.metricool.com/schedule-and-post-on-threads-pj8pq) | Up to 20 | Videos included | Yes | Threads up to 80 posts | Ghost post | 500 | | [X (Twitter)](https://help.metricool.com/schedule-and-publish-on-x-twitter-klho8) | Up to 4 | 1 video | 1 GIF | Threads up to 80 posts | | 280 / 25,000 (X Premium) | | [Bluesky](https://help.metricool.com/schedule-and-publish-on-bluesky-0zzn8) | Up to 4 | 1 video | 1 GIF | Threads up to 80 posts | | 300 | | [LinkedIn](https://help.metricool.com/schedule-and-publish-on-linkedin-2seid) | Up to 20 | 1 video | 1 GIF | Carousel (image or file) | Documents (PDF, PPT, DOC) | 3,000 | | [Pinterest](https://help.metricool.com/schedule-and-post-on-pinterest-sbiz3) | 1 image | 1 video | No | No | | 500 | | [TikTok](https://help.metricool.com/schedule-and-post-on-tiktok-bkepi) | Up to 35 images | 1 video (3-10 min) | No | Image carousel | | 2,000 (auto) / 2,200 (manual) | | [YouTube](https://help.metricool.com/schedule-and-publish-on-youtube-gof0k) | No | Shorts (≤3 min), long videos | No | No | Shorts (vertical/square) | 5000 | | [Google Business](https://help.metricool.com/schedule-and-post-on-google-business-profile-rgq1m) | 1 image | 1 video (in Post) | No | No | Post (text + image + link) | 1,500 | > [!TIP] > Check the [daily posting limits on social networks](https://help.metricool.com/daily-posting-limits-on-social-media-sh58j) to plan your content. ## Network-specific features | Feature | Facebook | Instagram | Threads | X (Twitter) | Bluesky | LinkedIn | Pinterest | TikTok | YouTube | Google Business | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | **Location** | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | | **Mentions **( `@`) | ✅ (pages) | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | | **Alt text** | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | | **Tag people** | ❌ | ✅ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | | **Add title** | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ | | **First comment** | ✅ | ✅ (feed) | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ❌ | | **Add cover / thumbnail** | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ (video) | ✅ (video) | ✅ | ✅ | ❌ | | **Hashtag search** | ❌ | ✅ (premium) | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ (premium) | ❌ | ❌ | | **Promote post** | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | | **Who can reply** | ❌ | ❌ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | > [!INFO] > For features not available in the API of a network (marked with ❌), schedule the post and finish it manually in the network's app. ## Exclusive features by network These options only exist for the network that names them. ### Instagram - Mix formats in the carousel. - Add collaborators (up to 5) - Tag products - Add audio: You can add audio to your Reels directly from Metricool's library. - Tag audio in Reels: Edit the displayed name for your Reel's audio. By default, it shows as "Original audio". Note: If you add audio using the "Add audio" option, this audio tag won't be applied. - Show Reels in feed: When scheduling, you can choose whether or not they appear in the feed. - Mark content as AI-generated: flag a scheduled image, Reel, or carousel as AI-generated content. The label is passed to Instagram at publishing time and works with both connection types. ### Bluesky - Add languages to the post: To help Bluesky classify content more easily, you can select the languages used in the post text. ### LinkedIn - Show link preview: Enable this option to display the preview of the last link in your post. It only works if there is at least one link and a maximum of one image. If these conditions are not met, it will be published without preview. - Image carousel: Enable this option to publish a PDF document with your images so they are displayed as a carousel instead of a gallery on LinkedIn. ### YouTube - Audience settings: select if the video is made for kids. - Privacy settings for each post: Public, Unlisted, Private (privacy settings can be modified on YouTube after publishing the video or Short.) - Add category: select the category that matches your content. - Add tags - Mark content as AI-generated: flag a scheduled video as AI generated or altered content. The label is sent to YouTube at publishing time. Available in the web post creator; the mobile post creator will include it in a future release. ### Pinterest - Select an existing board or create a new one - Add a link - Use the new pin format: Enable this option (recommended by Pinterest) if you no longer want to publish with the standard pin format. ### TikTok - Allow comments: allows users to comment on the post. - Add music: Business accounts can add the 100 trending TikTok songs. Personal accounts can only add random music to photos. [Learn how to add music to TikTok](https://help.metricool.com/how-to-add-music-to-your-tiktok-posts-from-metricool-kap4e). - Allow duet: allows posting a video alongside another creator's TikTok video. - Allow stitch: allows combining another TikTok video with one you are creating. If you allow others to use Stitch with your video, they can use part of your video in theirs. - Commercial content: Enable this option to indicate that this video promotes goods or services in exchange for something of value. - Your brand: You are promoting yourself or your own business. The post will be classified as "Organic Brand". - Branded content: You are promoting another brand or a third party. The post will be classified as "Branded Content". - Select privacy options (personal accounts only): Public, Friends, Only me - Enable AI-generated content: turn on this option to indicate that the post has been generated with artificial intelligence. This option is available for videos only (not photos) on both Personal and Business accounts. ## Additional notes - Check the [image and video requirements](https://help.metricool.com/publishing-requirements-for-images-and-videos-from-metricool-vfc8n) to ensure your files meet the specs. - Review the specific guides per network for more details. - Need help? Check related articles or use the Help Center search. --- ## Related articles - [Image and Video Requirements](https://help.metricool.com/publishing-requirements-for-images-and-videos-from-metricool-vfc8n) - [Edit images and videos from the scheduler](https://help.metricool.com/edit-images-and-videos-while-scheduling-your-content-wputz) - [Mention and tag other accounts](https://help.metricool.com/mention-and-tag-other-accounts-9jqzi) - [Scheduling content with links](https://help.metricool.com/scheduling-content-with-links-6kqha) - [How to schedule a first comment on your posts](https://help.metricool.com/how-to-schedule-a-first-comment-on-your-posts-pwm25) - [How to add a cover to your posts](https://help.metricool.com/how-to-add-a-cover-thumbnail-to-your-posts-jabtw) - [How to schedule content in multiple social networks?](https://help.metricool.com/multiposting-edit-per-social-network-85out) - [Content planning: full guide & FAQs](https://help.metricool.com/content-planning-full-guide-faqs-qc5e1)