Can I use Metricool with Tableau?

How to connect Metricool with Tableau using the API

If you work with Tableau and need to visualize your Metricool metrics, you can do it through our API.

You can set up queries to fetch data directly from the Metricool API and build dynamic visualizations in Tableau.

What you need

A Metricool account with access to the Metricool API
Tableau Desktop installed
Basic knowledge of Web/API queries and data modeling

What data can you access

The Metricool API allows you to access various areas of your account, such as:

Social media stats (followers, interactions, posts)
Ad campaign metrics (Facebook Ads, Instagram Ads, Google Ads, TikTok Ads)
Inbox data

See all available endpoints here:
👉 Metricool API documentation

How to use Metricool in Tableau

The steps in this article are intended as a general guide and may vary depending on updates to each platform. We recommend checking the official documentation of the tool you’re using to ensure you follow the most up-to-date process.

Open Tableau Desktop
Go to Data > Connect to Data > Web Data Connector.

Enter the URL of the endpoint you want to query
Example: https://api.metricool.com/v1/accounts

Add your authentication token
Tableau's Web Data Connector doesn’t support headers directly. To connect to Metricool’s API, you’ll need to create a custom web connector that includes the header:

Authorization: Bearer YOUR_TOKEN

👉 Learn how to build a Web Data Connector in Tableau to include token-based authentication.

Extract and prepare your data
Use Tableau Prep or the built-in modeler to transform, join, or filter the data.

Create your visualizations
Build dashboards, charts, or tables to analyze the performance of your content and campaigns.

Keep in mind

This type of connection requires technical knowledge and experience with APIs and Web Data Connectors.
If you’re unsure how to use a specific endpoint, refer to the documentation or contact our team.

Updated on: 04/07/2025

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