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Can I use Metricool with Tableau?

How to connect Metricool with Tableau using the API


If you work with Tableau and need to visualize your Metricool metrics, you can do it through our API.


You can set up queries to fetch data directly from the Metricool API and build dynamic visualizations in Tableau.


What you need


  • A Metricool account with access to the Metricool API
  • Tableau Desktop installed
  • Basic knowledge of Web/API queries and data modeling


What data can you access


The Metricool API allows you to access various areas of your account, such as:


  • Social media stats (followers, interactions, posts)
  • Ad campaign metrics (Facebook Ads, Instagram Ads, Google Ads, TikTok Ads)
  • Inbox data


See all available endpoints here:
👉 Metricool API documentation


How to use Metricool in Tableau


The steps in this article are intended as a general guide and may vary depending on updates to each platform. We recommend checking the official documentation of the tool you’re using to ensure you follow the most up-to-date process.


  1. Open Tableau Desktop
    Go to Data > Connect to Data > Web Data Connector.


  1. Enter the URL of the endpoint you want to query
    Example: https://api.metricool.com/v1/accounts


  1. Add your authentication token
    Tableau's Web Data Connector doesn’t support headers directly. To connect to Metricool’s API, you’ll need to create a custom web connector that includes the header:


  • Authorization: Bearer YOUR_TOKEN


👉 Learn how to build a Web Data Connector in Tableau to include token-based authentication.


  1. Extract and prepare your data
    Use Tableau Prep or the built-in modeler to transform, join, or filter the data.


  1. Create your visualizations
    Build dashboards, charts, or tables to analyze the performance of your content and campaigns.


Keep in mind


  • This type of connection requires technical knowledge and experience with APIs and Web Data Connectors.
  • If you’re unsure how to use a specific endpoint, refer to the documentation or contact our team.


Updated on: 04/07/2025

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