What is Metricool's white label

With Metricool's white label, you can grant access to your brands created in Metricool so that your end customers can manage their social media profiles within your system or website.

In other words, the white label option allows you to offer Metricool functionalities within your own product. As an integrator, you will be the administrator of the account, being able to assign one or more profiles to each of your customers.

The white label feature is only available in the Custom plan. You can check all our plans in this link.

How it works

As an integrator, you must create a login page for your users, meaning that the end customer will not log in from Metricool, he will do it from your login page.

Each end customer will have a brand assigned within the integrator's Metricool account.

The end customer only has access to their data and connected social networks. They cannot access the account administration area, nor can they view other clients' data.

The integrator has access to all the customer profiles to provide support or additional social media and ad platforms management services.

Access to different customization and branding options: add your own logo, hide some functions or change some colors.

Check out the different integration options in this tutorial

Updated on: 16/05/2025