Shared Brands in Metricool

How Shared Brands Work

Shared brands are designed to make teamwork easier for agencies, clients, or internal teams. You can collaborate on the same brand, and each person gets the right permissions for their role.

You can invite others to collaborate on one or multiple brands from your account by assigning a predefined role (like Editor or Analyst) or creating custom roles in the User Management section.

Shared brands are available on Advanced and Custom plans (not available for White Label users).

In this article:
Why share a brand?
How to share a brand
How to access a shared brand
Subscription access & brand creation
What happens if the account is on a FREE plan?
Tips to get the most out of it
FAQs

Work as a team: Multiple users can manage social media, reply to messages, or check analytics—no password sharing, no duplicate brands.
Collaborate with clients: If you're an agency, give your client access to review content, check reports, or approve posts.
Delegate tasks: Assign a specific brand to a community manager without giving access to the rest of your brands.

Are you an agency or manage multiple client accounts? Then this guide is for you: Metricool for Agencies: Everything you need to know

Brands can be shared by the owner or by any user who has management permissions for that brand.

From the top menu, click the three horizontal lines on the right and go to User Management.
Click on Add User.
Enter the email of the person you want to invite.
Select one or more brands they can manage.
Assign a role (predefined or custom).
Choose whether to send them a notification and click Add User again to finish.

📩 If you send a notification, they’ll get an email like this:

[Owner's Name] ([user@metricool.com]) has invited you to access the following brands: [Brand Name].

If they already have a Metricool account, they can log in and accept the invite right away.
If they don't have an account, the email will include a link to sign up and access the shared brand.

📝 Note: This email invite is only sent the first time you invite someone.
If you add more brands to their access later, they’ll show up in their account without a new email.

How to access a shared brand

If someone shared a brand with you:

If a notification was sent, you’ll find an invite in your email. You can accept and log in—or sign up if you don’t have an account yet.
Once inside, the shared brand will appear in your dropdown menu.
Click on the brand to start working on it with your assigned permissions.

Shared brands show a two-person icon. Hover over it to see your assigned role.

Subscription Access & Brand Creation

Keep in mind:

Only the account owner with a paid plan can manage the subscription and create new brands.
However, you can share an empty brand with Admin permissions so someone else can connect social accounts and get started without seeing the rest of the account. This is super handy when you want a client or teammate to connect their socials without you doing it.

What happens if the account is on a FREE plan?

No worries! You can still share brands with users who have a free account.

Even if they still see the "Go Premium" message in their account, they'll have access to premium features within the shared brands.

That means, depending on their permissions, they can:

Schedule content
View advanced analytics
Access the inbox, generate reports, create ad campaigns...

Even if their own brand (under Free) doesn’t have premium access, shared brands will act as if they’re premium.

Tips to get the most out of shared brands

Set clear roles: Not everyone needs full access. Use custom roles to limit actions like publishing or editing.
Centralize communication: The shared inbox makes it easy to coordinate replies without leaving the platform.
Keep it tidy: Share only the brands that are necessary to keep things clean and focused.

Not sure how to set roles or share a brand?
Check out our User Management Guide

FAQs

Why do I still see "Go Premium" if we have an Advanced or Custom plan?

Because premium access belongs to the account owner who handles billing, brand creation, and admin settings. If you’re using a shared brand from a free account, you'll still see the “Go Premium” message—but don’t worry: as long as you're inside a shared brand with the right permissions, you can use all premium features.

How many people can I invite to a shared brand?

There’s no user limit per brand. But only Advanced and Custom plans support sharing brands with users.

Besides the owner, any user with management permissions on the shared brand can invite others to collaborate on that same brand.

Can I restrict a user’s access to certain functions?

Yes. You can pick predefined roles or set up a custom role with specific permissions (like view-only, schedule-only, etc.).

Can invited users see my other brands or billing info?

Nope. They can only access the brands you share with them—nothing else. They won’t see your subscription or payment details.

What happens if I remove a user from a shared brand?

They immediately lose access to that brand. No notification is sent, but they won’t be able to log in or take any action on it.

Absolutely. You can share an empty brand with management permissions so the invited person can connect their social accounts directly.

Where can I check my assigned role in a shared brand?

Check your role from the Connections Panel—you’ll see it next to each brand name.
Or, hover over the two-person icon in the brand dropdown to view your role.

Can I remove a shared brand I don’t use anymore?

Yep! Just go to the connections panel and click "Remove access" next to the brand.

Why is a shared brand no longer appearing for me?

The owner or user with access to the brand management can revoke shared access or delete the brand at any time, so you should contact the person who managed your access directly.

I stopped working with an agency, how do I claim ownership of the brand?

In this case, you need a premium account to transfer the brand to yourself. You will need to ask the agency to contact us via online chat and provide your account email, which will become the owner once the migration is complete. For more details, check out the article Sharing and Transferring Brands.

I no longer work with the client, how do I transfer the brand ownership to them?

The client must have a premium account, and you can provide their account details via chat to transfer the brand, making it their property. For more details, check out the article Sharing and Transferring Brands.

Yes! You can get a shareable link for any post in the planner. That link always shows the latest version of the post, and anyone with access to the shared brand can check it out. More info here.

Updated on: 16/05/2025

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