Understanding MCPs: What They Are and How They Can Help Your Workflow

Heard about MCPs but not really sure what they are? This guide breaks it down with simple explanations and real examples.

🧠 What’s an MCP?

MCP stands for Model Context Protocol.

It’s a standardized way to tell an AI how it should behave, what it knows, what it can do, and what its boundaries are.

Think of it as an instruction manual for the AI that tells it:

• What info it has access to
• What goals it should focus on
• What rules to follow
• What tone to use (like casual or professional)
• What to do if it doesn’t know something

🧪 Real-life example

Let’s say you want to connect your AI assistant (like Claude or another compatible client) to your Metricool account.

The MCP provided by Metricool might tell the AI:

📝 “You're helping someone who manages social media with Metricool. You can suggest content ideas based on real data, analyze post performance, and explain how scheduling works. If you don't have enough data, ask the user to connect their account.”

That way, your AI instantly understands your context and gives you better answers—without needing to start from scratch every time.

🧩 What’s it for?

MCPs help make AI more useful, accurate, and personalized.

Instead of talking to a generic AI, you're chatting with one that gets your product, your role, and your goals.

📌 Example

Without MCP:

“How’s my content doing?”

Generic AI says: “Depends on the content. Can you give me more details?”

With MCP:

The AI already knows you're using Metricool, pulls your data, and replies:

📊 “Your Instagram reels had 20% more engagement this week compared to last. Want some ideas to keep it going?”

✅ Key benefits

• Smarter, more relevant answers
• Fewer errors or confusion
• Saves time—no need to repeat your context over and over

💡 What do you need to use Metricool’s MCP?

To connect your Metricool account to an AI using MCP, you’ll need:

• A Metricool Advance plan
• A client compatible with MCP, such as Claude in its Desktop version
• A quick setup process 👉 Step-by-step: Set up the MCP in Claude Desktop

Note: Metricool’s MCP currently works only with Claude Claude.

Support for additional clients is expected as more platforms adopt MCP compatibility.

Wait—what’s a “client”?

In this case, a client is an app that lets you chat with an AI model.

For example, Claude is a client—just like ChatGPT or Perplexity would be, if they supported MCPs.

Your client is where you type your questions. The MCP defines the context your AI will use to help you.

🚀 What can Metricool’s MCP do?

Metricool’s MCP (Metricool Context Protocol) connects your Metricool account with your favorite AI client.

That means you can analyze data, create content, and automate tasks without leaving your workflow or copying/pasting info.

✅ What can you do with it?

📊 Analytics & reporting

• Check key metrics (followers, engagement, reach, etc.)
• Analyze posts by platform and format (Instagram, TikTok, Facebook, LinkedIn...)
• Compare time periods (e.g. Feb 2024 vs Feb 2025)
• Generate reports with insights and tips

🆚 Competitive analysis

• See your defined competitors in Metricool
• Compare growth, engagement, posting frequency
• Get strategy suggestions based on the data

🗓️ Content management

• Schedule posts (even auto-translated to multiple languages)
• Edit scheduled content
• View your content calendar
• Get best times to post

⚙️ Advanced automation with custom prompts

• Extract content by campaign and date range
• Spot patterns in high-performing content (formats, CTAs, topics)
• Generate interactive reports
• Compare formats (like Reels vs TikToks)
• Create multilingual content across accounts with a single prompt

🧪 Use cases

• Compare your performance month over month
• Analyze campaign impact
• Find out what topics and formats work best
• Post the same content across multiple languages and accounts
• Discover why certain posts performed better than others

🛠 Tools available in the MCP

From your AI client (like Claude), head to the Integrations section to access tools like:

• get_brands
• get_posts, get_stories, get_reels, get_tiktoks
• schedule_post, update_scheduled_post
• get_best_times_to_post
• get_competitors
• get_metrics

📝 Quick summary

What’s an MCP?

Side-by-side

Updated on: 03/07/2025