Integration Types

Please note that this feature is exclusively reserved for CUSTOM plans (you can check our plans via this link).

You have two methods available to integrate Metricool as a White Label into your product. Here they are:

1. By iframe integration

This is the simplest and fastest integration method, recommended by our technical team. It allows you to implement the White Label in your system, web portal, or application without technical complications and in a short period of time. In this scenario, as the integrator, you generate an iframe within each of your end clients' accounts to display the Metricool graphical interface in your product and integrate its functionalities. This process must be automated on your side, in accordance with your product's infrastructure.

To do this, after your client creates a username and password on your tool's login window, you can automate the assignment of an iframe whose source (src) can be found by going to the menu > Connections > White Label. In this window, you will find two links: one for the access view with editing permissions, and another for access in analyst mode (observer only). Please note that these links vary depending on the brand you are viewing (the access and brand identification token make them change). You can also access them through API calls, which we will explain shortly.

Important: It is recommended that the integrator keep their Metricool account open (the one from which the payment was made) in a separate browser from the one they will use to display the iframe integration view, to prevent sessions from getting mixed up.

To automate obtaining these links through calls to our API, you will need to perform a Get type request. You can find the complete documentation of our API with everything you need to know here. Here is an example of the call (or endpoint) to use to get the White Label URL to assign to your client:

https://app.metricool.com/api/admin/profile?blogId=&userId=&refreshBrandCache=false

As with any other iframe, you have a series of customization parameters that will help you format it and integrate it better into your platform. You can find the link to this information at the bottom of this article.

2. By API calls

Performed via the API, this method allows for total merger with your platform, as you manage both the visual and functional design. However, it does not offer the entirety of Metricool's functionalities, its limitations being determined by the information you can request. It will also be a slower process, requiring more effort than iframe integration. It is important to emphasize that it is not possible to establish connections to social networks through direct calls to our API.

Access to the API serves to export the functions available in Metricool to another tool, for example, a database or a CRM (Customer Relationship Management). This modality will allow you to manage multiple brands through token automation. You can find this token by going to the menu > Account Settings > API.

The way to use the token and all the calls for using our API are detailed in our documentation, which you can access here.

Additional Resources

Updated on: 05/11/2025