What's Zapier

Zapier is an integration tool for automating workflows. It connects thousands of different apps to automate processes between them. Zaps in Zapier are workflows that connect different apps to automate repetitive tasks. When there is a new trigger, an action will be taken automatically.

Metricool's Zapier Integration is only available in Advanced and Custom plans .

How to integrate Zapier with Metricool

Go to Zapier’s website .
Click on the magnifying glass on the upper right to search for applications.
Search for Metricool and click on it: here you can access the Metricool integration page.
At the bottom of the screen, you can check the supported triggers and actions available with Metricool.



Click on connect Metricool to get started with your first Zap.

Remember: To create your first Zap, you need to insert your API Token that you can find from Account settings > API

Triggers & Actions available with Metricool

It's not possible to schedule threads with Zapier

Triggers

New Failed Post: If you have a post scheduled and the post fails to publish. A new trigger is created.

New Draft in Planner: If you or someone in your team adds a new post as a draft to the Metricool’s planning tool for the next “N” days (N defines how many days you want to watch in advance for new drafts), a new trigger will be created.

New Scheduled Post: The same as above, only that the post has been actually scheduled.

New conversation in Inbox: It triggers when you receive a message or comment on your Instagram, Facebook, Twitter profiles through Metricool.

New Published Post: It triggers when a post that was scheduled with Metricool is finally posted. It includes the post information and direct links to the post on the social networks where it was shared.

New GMB review: Triggers when Metricool detects a new incoming review for your GMB location (now Google Business Profile)

Actions

Add a post to an Autolist: Add a new post to an existing autolist.

Schedule a post: add a post to the Metricool Planner.

Reply to a conversation: An option that will come in handy to create an auto-reply whenever you receive a new message.

Reply to a GMB Review: Send a reply to an incoming GMB review using Metricool

Integration CHANGELOG

1.0.9

Fix: Scheduling posts without images now works fine
Fix: Added help text on media for scheduling posts

1.0.8

Fix: Supporting Airtable temporal urls for scheduling posts

1.0.7

Fix: Limit autolist post content to 9998 characters

1.0.6

Fix: Media files for autolists

1.0.5

Added Dropbox media downloading support
New Trigger: New GMB Review
New Action: Reply incoming GMB Review
Improved support for timezones

1.0.4

Changed output fields for New Inbox Conversation Trigger.
Added input validation for New Inbox Conversation Trigger.
Added input validation for Schedule a New Post Action.
Added true as the default value for Autopublish field on Schedule Post action
Improved new Inbox Converstaion detection
Now images and videos from Google Drive are supported

1.0.3

Improved detection for New Inbox Conversation (By Network) Trigger.

1.0.2

Initial version approved by Zapier.

Updated on: 24/03/2025