Metricool Looker Studio (former Data Studio) Connector Changelog

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2023-06

- 🔥 We launched a new system for the dynamic selection of brands when configuring a data source.

- ⚡️ Connector execution speed is faster.

Changes in Metrics

- 🆕 TikTok Ads > Ad thumbnail has been added.

2023-04

Changes in Metrics

- 💀 Fb Ads Campaigns > Custom Conversions defined by the advertiser it is marked as deprecated and hidden for new data sources.
- ♻️ Fb Ads Campaigns > On-Facebook leads coming from Messenger and Instant Forms renamed to Fb Ads Campaigns > Leadgen Grouped.

2023-03

Changes in dimensions and metrics and new metrics added.

- 🆕 Google Ads Campaigns > Last known status has been added.
- 🆕 Google Ads Campaigns > Last known status' date and time has been added.
- 🆕 Youtube Evolution > Visited Videos Shares has been added.
- 🆕 Youtube Evolution > Published Videos Shares has been added.
- 🆕 Facebook Evolution > Page Posts Impressions has been added.
- 🆕 Facebook Evolution > Page Posts Reactions has been added.
- 🆕 Facebook Evolution > Page Posts Clicks has been added.
- ♻️ LinkedIn Evolution > Posts Impressions improved the field description.
- 🆕 LinkedIn Evolution > Posts Shares has been added.
- 🆕 LinkedIn Posts > Shares has been added.
- 🆕 TikTok Evolution > Account Views has been added.
- 🆕 `TikTok Evolution > Account Likes`has been addedo.
- 🆕 `TikTok Evolution > Account Comments`has been addedo.
- 🆕 TikTok Evolution > Account Shares has been added.

2023-02

###Changes in dimensions and metrics and new metrics added.
- 🆕 Instagram Evolution > Email Clicks has been added.
- 🆕 Instagram Evolution > Directions Clicks has been added.
- 🆕 Instagram Evolution > Calls Clicks has been added.
- 🆕 Instagram Evolution > Message Clicks has been added.
- 🆕 Instagram Evolution > Total Clicks has been added.
- 🆕 Website traffic Demography > Country name has been added.
- 🆕 Website traffic Demography > Country Visitors has been added.
- 🆕 Website traffic Demography > Region name has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 Website traffic Demography > Region visitors has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Action Messages has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Action Bookings has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Action Food Orders has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Total Actions has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- ♻️ GMB Evolution > Queries Direct improved the field description.
- ♻️ GMB Evolution > Queries Indirect improved the field description.
- ♻️ GMB Evolution > Queries Chain improved the field description.
- ♻️ GMB Evolution > Queries Total improved the field description.
- ♻️ GMB Evolution > Views Maps improved the field description.
- ♻️ GMB Evolution > Views Search improved the field description.
- ♻️ GMB Evolution > Views Total improved the field description.
- ♻️ GMB Evolution > Clicks Website improved the field description.
- ♻️ GMB Evolution > Clicks Phone improved the field description.
- ♻️ GMB Evolution > Clicks Directions improved the field description.
- ♻️ GMB Evolution > Total Actions improved the field description.
- 🆕 GMB Evolution > Reach Search has been added.
- 🆕 GMB Evolution > Reach Maps has been added.
- 🆕 GMB Evolution > Reach Total has been added.
- 🆕 GMB Evolution > Website Clicks has been added.
- 🆕 GMB Evolution > Call Clicks has been added.
- 🆕 GMB Evolution > Directions Clicks has been added.
- 🆕 GMB Evolution > Total Clicks has been added.
- 🆕 GMB Evolution > Reach Source Name has been added.
- 🆕 GMB Evolution > Reach Source Value has been added.
- 🆕 GMB Evolution > Keyword Name has been added.
- 🆕 GMB Evolution > Keyword Value has been added..

2022-12

Changes in dimensions and metrics and new metrics added.

- 🆕 Twitter Evolution > 2nd Level Followers has been added.
- 🆕 Facebook Evolution > Reels Published has been added.
- 🆕 Facebook Evolution > Reels Video Views has been added.
- 🆕 Facebook Evolution > Reels Likes has been added.
- 🆕 Facebook Evolution > Reels Comments has been added..
- 🆕 Facebook Evolution > Daily Avg reach per reel has been added.
- 🆕 Facebook Evolution > Reels Interactions has been added.
- 🆕 Facebook Evolution > Reels Engagement has been added.
- 🆕 Facebook Evolution > Reels Aggregated Reach has been added.
- 🆕 Facebook Evolution > Reels Aggregated Engagement has been added.
- 🆕 Facebook Reels > Reel Date has been added.
- 🆕 Facebook Reels > Reel Date with Time has been added.
- 🆕 Facebook Reels > Reel Id has been added.
- 🆕 Facebook Reels > Reel Thumbnail has been added.
- 🆕 Facebook Reels > Reel Content has been added.
- 🆕 Facebook Reels > Reel Link has been added.
- 🆕 Facebook Reels > Reel Comments has been added.
- 🆕 Facebook Reels > Reel Likes has been added.
- 🆕 Facebook Reels > Reel Engagement has been added.
- 🆕 Facebook Reels > Reel Video Views has been added.
- 🆕 Facebook Reels > Reel Reach has been added.
- 🆕 Facebook Reels > Reel Time Watched has been added.
- 🆕 Facebook Reels > Reel Avg. Time Watched has been added.
- 🆕 Instagram Posts > Spend has been added.
- 🆕 Instagram Reels > Spend has been added.
- 🆕 TikTok Ads > Real time conversion has been added.
- 🆕 TikTok Ads > Result has been added.
- 🆕 TikTok Ads > Video play actions has been added.
- 🆕 TikTok Ads > Video views P25 has been added.
- 🆕 TikTok Ads > Video views P50 has been added.
- 🆕 TikTok Ads > Video views P75 has been added.
- 🆕 TikTok Ads > Video views P100 has been added.
- 🆕 TikTok Ads > Engaged view has been added.
- 🆕 TikTok Ads > Engaged view 15s has been added.
- 🆕 TikTok Ads > Profile visits has been added.
- 🆕 TikTok Ads > Likes has been added.
- 🆕 TikTok Ads > Comments has been added.
- 🆕 TikTok Ads > Shares has been added.
- 🆕 TikTok Ads > Follows has been added.
- 🆕 TikTok Ads > Clicks on music disc has been added.
- 🆕 TikTok Ads > Currency has been added.
- 🆕 TikTok Distributions > Impression source Name has been added..
- 🆕 TikTok Distributions > Impression source Value has been added.
- 🆕 TikTok Distributions > Avg. Video Views metric Name has been added.
- 🆕 TikTok Distributions > Avg. Video Views metric value has been added.
- 🆕 TikTok Videos > Full video watched rate has been added.
- 🆕 TikTok Videos > Total time watched has been added.
- 🆕 TikTok Videos > Average time watched has been added.
- 🆕 `TikTok Videos > For you`has been added.
- 🆕 TikTok Videos > Follow has been added.
- 🆕 TikTok Videos > Hashtag has been added.
- 🆕 TikTok Videos > Sound has been added.
- 🆕 TikTok Videos > Personal profile has been added.
- 🆕 TikTok Videos > Search has been added.

Nov 2022

- 🫧 Fine Tunning. November is a month of few visible changes and a lot of internal optimization.

Changes in Metrics

- 💀 Fb Ads Campaigns > Cost per Conversion is marked as obsolete and hidden from new data sources. We have created a new metric with the same name:
- 🆕 Fb Ads Campaigns > Cost per Conversion

New metrics added for Reels paid data:

- 🆕 Instagram Reels > Video Views paid
- 🆕 Instagram Reels > Video Views total
- 🆕 Instagram Reels > Reach paid
- 🆕 Instagram Reels > Interactions paid
- 🆕 Instagram Reels > Clicks paid

Oct 2022

- 👩🎓 New Improved formulas. We finished the work of adding more calculated ratios that we started in September.

- 🎨 You can now "paint" the ad image!. Now the Fb Ads Ads > Ad thumbnail dimension will allow you to include the ad image in your ad tables. This image is a thumbnail returned by the Facebook API and has low quality. Enough to identify the ad and go fast.

Changes in dimensions and metrics and new metrics added.

- 🆕 Fb Ads Campaigns > CTR (Link Clicks)
- 🆕 Fb Ads Campaigns > CTR (Outbound Clicks)
- ♻️ Fb Ads Campaigns > CTR renamed to Fb Ads Campaigns > CTR (Clicks) and improved field description.
- ♻️`Fb Ads Ads > Outbound Click` is renamed Fb Ads Ads > Outbound Clicks.
- ♻️ Fb Ads Ads > Ctr renamed to Fb Ads Ads Ads > Ctr (Clicks) and improved the field description.
- 🆕 Fb Ads Ads > Ctr (Link Clicks)
- 🆕 Fb Ads Ads > Ctr (Outbound Clicks)
- 🆕 Fb Ads Ads > Ad thumbnail .
- 🆕 Facebook Posts > Post Spent
- ♻️ TikTok Ads > Ctr has been changed to formula type.
- ♻️ TikTok Ads > Cpa to formula type.
- ♻️ TikTok Ads > Cpc to formula type
- ♻️ TikTok Ads > Cpm to formula type
- 🆕 Youtube Published in range videos > Total Estimated Revenue
- 🆕 Youtube all videos > Total Estimated Revenue

Sep 2022

- 🌅 Specific Connectors are completely redesigned. You can now create a data source with all social media platforms at once (known as the Intelligent Connector) or restrict it to just one platform. If you opt for a restricted data source, you will have all the power of the Intelligent Connector but only access to the specific social network's data. We maintain compatibility with existing reports.

- 🤓 We improve the way ratios are calculated. Facebook Ads "ratio" type fields (such as CTR or ROAS) are now more reliable as they are calculated directly in Looker Studio as formulas after aggregation. To see these changes, you will need to refresh the data source This action may cause some graphs in your report to stop working, and you will need to re-configure them. Looker Studio will recognize the change as new and deleted fields.

- 🗒 The list of fields is grouped to make it easier to choose dimensions and metrics in a chart. You will see how all dimensions and metrics in the Intelligent connector are grouped by their root so that you see together those compatible with each other.

- 🚀 Improved response speed We've added significant improvements. Graphics will now respond 30% to 80% faster.

Changes in dimensions and metrics.

Metrics that now include a formula:

- ♻️ Fb Ads Campaigns > CPC
- ♻️ Fb Ads Campaigns > CPM
- ♻️ Fb Ads Campaigns > CTR
- ♻️ Fb Ads Campaigns > ROAS
- ♻️ Fb Ads Ads Ads > Average Cpc
- ♻️ Fb Ads Ads Ads > Average Cpm
- ♻️ Fb Ads Ads Ads > Ctr
- ♻️ Fb Ads Ads Ads > ROAS
- ♻️ Fb Ads Evolution > CPM
- ♻️ Fb Ads Evolution > CPC
- ♻️ Fb Ads Evolution > CTR
- ♻️ Fb Ads Evolution > ROAS

Metrics deprecated and hidden in new data sources:

- 💀 Youtube Evolution > Likes
- 💀 Youtube Evolution > Dislikes
- 💀 Youtube Evolution > Comments
- 💀 The root Youtube Videos >

New Metrics:

- 🆕 Youtube Evolution > Published Videos Likes
- 🆕 Youtube Evolution > Published Videos Dislikes
- 🆕 Youtube Evolution > Published Videos Comments
- 🆕 Youtube Evolution > Published Videos Views
- 🆕 Youtube Evolution > Visited Videos Likes
- 🆕 Youtube Evolution > Visited Videos Dislikes
- 🆕 Youtube Evolution > Visited Videos Comments
- 🆕 Youtube Evolution > Visited Videos Views
- 🆕 The root Youtube Published in range Videos >
- 🆕 The root Youtube all Videos >
- 🆕 Tik Tok Videos > Engagement
- 🆕 Fb Ads Campaigns > Average Ad Frequency
- 🆕 Fb Ads Ads Ads > Ad Frecuency

Other Changes:
- ♻️ FB Competitors Posts > Post Link renamed to Fb Competitors Posts > Post Link.
- ♻️ Brand Info > Tik Tok Ads Account is renamed to Brand Info > TikTok Ads Account.
- ♻️ Brand Info > Tik Tok Ads Picture is renamed to Brand Info > TikTok Ads Picture.
- 👩❤️👩 Tik is reunited with Tok. We made the mistake of separating them and the fields were called with Tik Tok instead of TikTok. We have fixed it now.
- ♻️ Youtube Published in range videos > Watch Minutes improves the field description.
- ♻️ Youtube all videos > Watch Minutes improves the field description.

Aug 2022

- 💃 Metrics for TikTok business accounts arrive!

Changes in dimensions and metrics.

- ♻️ We corrected the names of the entire root of Fb Ads Campaigns >. Before, two spaces were in the > sign, and the metric name was confusing. Fixed!

- 🆕 We have added the TikTok Demographics (countries & Gender), TikTok Evolution and TikTok Videos data families.

Jul 2022

- 🐞 We solved some minor problems, nothing serious.

- 📱 Reels are here! You can now include Reels metrics in your reports.
- 📌 We now have Pins!

Changes in dimensions and metrics.

- 🆕 Instagram Competitors > Reels has been added.
- 🆕 The root IG Competitors Reels > has been added.
- 🆕 The root Instagram Evolution > has been added.
- 🆕 Root Instagram Reels > has been added.
- 🆕 Root Pinterest Pins > has been added.
- 💀 Fb Ads Campaigns > Landing page views is marked as deprecated and hidden for new data sources....
- 💀 Fb Ads Ads > Landing page views is marked as obsolete and hidden for new data sources....

Jun 2022

- 🪲 Fixed some speed and calculation issues.

Dimension and metric changes.

- 🆕 Fb Ads Campaigns > Estimated Ad Recall Lift Rate has been added.
- 🆕 Fb Ads Ads > Estimated Ad Recall Lift Rate has been added.
- ♻️ Instagram Posts > Clicks paid improved the field description.
- ♻️ Instagram Posts > Interactions paid improved the field description.
- ♻️ LinkedIn Posts > Comment improved the field description.
- ♻️ LinkedIn Posts > Description improved the field description.

Apr 2022

- 🐑 We support more brands in native blend brands connector. An improved internal engine now allows selecting more brands. We have tested up to 300 brands! - Can you beat it?

Mar 2022

- 📈 New Paid Instagram Metrics. We added Instagram Stories > Impressions paid and Instagram Stories > Impressions total to the Intelligent connector.

- We improved the help document for Instagram Posts fields regarding organic, paid, and total metrics.

- 🌐 We have included traffic metrics! No, we don't intend to compete with Google Analytics. Still, some customers were indeed asking us to incorporate web traffic metrics following the same data scheme they like from the Intelligent Connector.

Changes in dimensions and metrics.

- ♻️ Instagram Posts > Interactions paid : Field description improved
- ♻️ Instagram Stories > Impressions renamed to Instagram Stories > Impressions organic and field description improved
- 🆕 Instagram Stories > Impressions paid has been added.
- 🆕 Instagram Stories > Impressions total has been added.
- 🆕 Instagram Posts > Interactions total has been added.
- 🆕 Brand Info > Pinterest Picture Image has been added.
- 🆕 Brand Info > Pinterest has been added.
- 🆕 Brand Info > Tiktok Picture Image has been added.
- 🆕 Brand Info > Tiktok has been added.
- ♻️ Pinterest Evolution > Engagement is changed to formula type.
- 🆕 The root Google Ads Evolution > has been added.
- 🆕 Root Google Ads Campaigns > has been added.
- 🆕 Root Google Ads Keywords > has been added.
- 🆕 Root Website traffic evolution > has been added.
- 🆕 Root Website posts > has been added.

Dec 2021

- 👓 We have added link fields for competitors. You can now add direct links to "spy" on the profile of your competition thanks to new fields like Facebook Competitors > Profile link,`Instagram Competitors > Competitor profile link`, or Twitter Competitors > View profile .

- 🐛 We fixed a few issues related to some metrics, especially with LinkedIn metrics, such as Post Impressions. They are now coming out fine.

- β TikTok Evolution Beta version arrives! Soon you will be able to enjoy many TikTok metrics. For now, here's a preview: the evolution of your account.

- 🏔 We've broken down the reach data for Instagram Stories. You now have metrics for reach on Instagram Instagram Stories > Organic Reach , Instagram Stories > Paid Reach.

- 🚊 A little faster! We have optimized data loading, reducing the loading time of each graph by 15%. We promise not to stop here!

- 🧴**Filter, filter, don't break!** From now on, you can apply filters to a few charts on the page without damaging the rest of the charts on the same page. If you apply filters at the page level, they will affect those charts that use the same root ( remember, everything that goes before ">")

- 🛟 How easy it is to help!** We added a mechanism so our support team can help you fix reports where you have a problem. Have you tried asking our team for help?

Changes to the Intelligent Connector Structure

- 🆕 Tik Tok Evolution > Videos has been added.
- 🆕 Tik Tok Evolution > Views has been added.
- 🆕 Tik Tok Evolution > Likes has been added.
- 🆕 Tik Tok Evolution > Comments has been added.
- 🆕 Tik Tok Evolution > Shares has been added.
- 🆕 Tik Tok Evolution > Interactions has been added.
- 🆕 Tik Tok Videos > Published has been added.
- 🆕 Tik Tok Videos > Published with time has been added.
- 🆕 Tik Tok Videos > Video Url has been added.
- 🆕 Tik Tok Videos > Cover image has been added.
- 🆕 Tik Tok Videos > Description has been added.
- 🆕 Tik Tok Videos > Duration has been added.
- 🆕 Tik Tok Videos > Views has been added.
- 🆕 Tik Tok Videos > Likes has been added.
- 🆕 Tik Tok Videos > Comments has been added.
- 🆕 Tik Tok Videos > Shares has been added.
- ♻️ Fb Ads Campaigns > Reach improved the field description.
- ♻️ Fb Ads Ads Ads > Reach improves the field description.
- ♻️ Fb Ads Evolution > Reach improves the field description.
- ♻️ Fb Ads Evolution > Total Reach improves the field description.
- 💀 Fb Ads Campaigns > Impressions Reach is marked obsolete and hidden for new data sources....
- 🆕 Facebook Competitors > Profile link has been added.
- 🆕 Instagram Competitors > Competitor profile link has been added.
- ♻️ Instagram Stories > Reach renamed to Instagram Stories > Organic Reach and improved field description.
- 🆕 Instagram Stories > Paid Reach has been added.
- 🆕 Instagram Stories > Total Reach (Organic + Paid) has been added.
- 🆕 Twitter Competitors > View profile has been added.
- 🆕 Twitter Posts > Tweet url linked has been added.
- 🆕 Twitch Competitors > Profile link has been added.

Nov 2021

- 🏎 The improved version of our "Flux Capacitor" arrives. We couldn't think of a freakier way to tell you that we have redesigned the internal engine to reduce connector calls by 90%. It is now faster and consumes less of your quota requests. It reduces the chance of getting "exceeded quota with fetch requests" or "too many scripts running simultaneously" errors from Looker Studio.

Oct 2021

- 🌠 Pinterest arrives! Incorporate Pinterest into your reports. We also added it to our template.

- 🐜 We fixed some minor bugs. A small error, a calculated metric and a parameter a little bit annoying. Not much.

- 💵 We have added the Instagram paid metrics. You can see some metrics broken down between organic, paid or total. Among them, Impressions and clicks. More detailed reports!

Changes to the Smart Connector Structure

- ♻️ Instagram Posts > Clicks renamed to Instagram Posts > Clicks organic.
- ♻️ Instagram Posts > Impressions is renamed to Instagram Posts > Impressions organic.
- ♻️ Instagram Posts > Interactions is renamed to Instagram Posts > Interactions organic.
- ♻️ Instagram Posts > Reach is renamed to Instagram Posts > Reach organic.
- ♻️ Instagram Posts > Video Views is renamed to Instagram Posts > Video Views organic.
- 🆕 Instagram Posts > Impressions paid has been added.
- 🆕 Instagram Posts > Impressions total has been added.
- 🆕 Instagram Posts > Reach paid has been added.
- 🆕 Instagram Posts > Video Views paid has been added.
- 🆕 Instagram Posts > Video Views total has been added.
- 🆕 Instagram Posts > Clicks paid has been added.
- 🆕 Instagram Posts > Interactions paid has been added.
- 🆕 Pinterest Evolution > Impressions has been added.
- 🆕 Pinterest Evolution > Pins has been added.
- 🆕 Pinterest Evolution > Engagement has been added.
- 🆕 Pinterest Evolution > Interactions has been added.
- 🆕 Pinterest Evolution > Pin clicks has been added.
- 🆕 Pinterest Evolution > Outbound clicks has been added.
- 🆕 Pinterest Evolution > Saves has been added.

Sep 2021

- 🏕 More insight into your campaigns! We added more than 20 fields to the Facebook Ads Campaigns family. Now you can find "that metric you were missing".

- ☕️ We invite you to the first chart. When you create a new report using Metricool's Intelligent Connector, Looker Studio will create a first table-like chart with data from Facebook posts. All by itself (we ask for it in the code). This way, you are already looking at data and help you understand how it works.

Changes in the Intelligent Connector Structure

- 🆕 Fb Ads Campaigns > Video Total Views (Video play actions) has been added.
- 🆕 Fb Ads Ads > Video Total Views (Video play actions) has been added.
- ♻️ Facebook Evolution > Page Reach timeline renamed to Facebook Evolution > Daily Avg reach per post and improved field description.
- ♻️ Facebook Evolution > Avg Reach per post is renamed Facebook Evolution > Calculated Avg Reach per post.
- 🆕 Facebook Evolution > Daily calculated reach has been added.
- ♻️ Instagram Evolution > Reach timeline is renamed to Instagram Evolution > Account Reach timeline.

Aug 2021

- 👩🎓 The accounts with the most Engagement. Reach metrics and, therefore, Engagement metrics are better calculated. To do this, we separate the accounts' daily, per-post and cumulative reach. At first, it may seem a bit confusing, but then we see that the metrics are better calculated.

Changes to the Intelligent Connector Structure

- ♻️ Fb Ads Campaigns > Monthly aggregation is renamed to Fb Ads Campaigns > Monthly aggregation.
- ♻️ Fb Ads Campaigns > Page Engagements renamed to Fb Ads Campaigns > Page Interactions and improves the field description.
- ♻️ Fb Ads Campaigns > Post Engagements renamed to Fb Ads Campaigns > Post Interactions and the field description is improved
- ♻️ Fb Ads Campaigns > Post action renamed to Fb Ads Campaigns > Post shares and the field description is improved.
- ♻️ Facebook Evolution > Page Engagement renamed to Facebook Evolution > Page Engagement timeline and the field description is improved.
- ♻️ Facebook Evolution > Page Reach is renamed to Facebook Evolution > Page Reach timeline.
- 🆕 Facebook Evolution > Avg Reach per post has been added.
- 🆕 Facebook Evolution > Aggregated Engagement has been added.
- ♻️ Instagram Evolution > Reach has been renamed to Instagram Evolution > Reach timeline.
- ♻️ Instagram Evolution > Engagement is renamed to Instagram Evolution > Engagement timeline.
- ♻️ Instagram Evolution > Posts Reach is renamed to Instagram Evolution > Posts Reach timeline.
- ♻️ Instagram Evolution > Stories Reach is renamed to Instagram Evolution > Stories Reach timeline.
- 🆕 Instagram Evolution > Avg reach per post has been added.
- 🆕 Instagram Evolution > Avg reach per story has been added.
- 🆕 Instagram Evolution > Aggregated Engagement has been added.

Jul 2021

👌 Updated metrics. We have fixed minor bugs in some metrics that were not calculating properly. They are now.
- 📜 You can look further to the past. Now you can get more historical data in the Facebook Ads Campaigns family even on accounts with large maount of data, thanks to the monthlySplit dimension. Let us explain: a Looker Studio limitation prevents you from handling more than 50 Mb per call to a server. If the Facebook Ads account has a lot of ads and you want to make a report of a year ago or more, it would break. Well, that was before. You just have to include the monthlySplit dimension in the graph, and you will get the data in monthly blocks. No more issues!
- 🗓 Facebook Followers is now LAST. The Followers metricis is now type LAST. That is, if you use it in a scorecard, it gives you the followers of the last day of the period. If you use it in a time chart, it gives you the followers of each day.

Changes in the Intelligent Connector Structure

- 🆕 Fb Ads Campaigns > Monthly aggregation has been added.

- ♻️ Instagram Demographic > Age/Gender Followers the field description is improved.

Jun 2021

- 🧰 A few minor changes: Twitter Followers work better. We added a lot of Facebook Ads Campaigns fields and fixed a few minor bugs... small ones really.

Changes in the Intelligent Connector Structure.

- 🆕 Fb Ads Campaigns > Credit Spends has been added.
- 🆕 Fb Ads Campaigns > Game Plays has been added.
- 🆕 Fb Ads Campaigns > Landing Page Views has been added.
- 🆕 Fb Ads Campaigns > Custom Conversions defined by the advertiser has been added.
- 🆕 Fb Ads Campaigns > Outbound Clicks has been added.
- 🆕 Fb Ads Campaigns > Mobile App Contacts has been added.
- 🆕 Fb Ads Campaigns > Offline Contacts has been added.
- 🆕 Fb Ads Campaigns > Products Customized has been added.
- 🆕 Fb Ads Campaigns > Website Products Customized has been added.
- 🆕 Fb Ads Campaigns > Mobile App Products Customized has been added.
- 🆕 Fb Ads Campaigns > Offline Products Customized has been added.
- 🆕 Fb Ads Campaigns > On Facebook Donations has been added.
- 🆕 Fb Ads Campaigns > Mobile App Donations has been added.
- 🆕 Fb Ads Campaigns > Offline Donations has been added.
- 🆕 Fb Ads Campaigns > Location Searches has been added.
- 🆕 Fb Ads Campaigns > Website Location Searches has been added.
- 🆕 Fb Ads Campaigns > Mobile App Location Searches has been added.
- 🆕 Fb Ads Campaigns > Offline App Location Searches has been added.
- 🆕 Fb Ads Campaigns > Appointments Scheduled has been added.
- 🆕 Fb Ads Campaigns > Website Appointments Scheduled has been added.
- 🆕 Fb Ads Campaigns > Mobile App Appointments Scheduled has been added.
- 🆕 Fb Ads Campaigns > Offline App Appointments Scheduled has been added.
- 🆕 Fb Ads Campaigns > Website Trials Started has been added.
- 🆕 Fb Ads Campaigns > Mobile App Trials Started has been added.
- 🆕 Fb Ads Campaigns > Website Applications Submitted has been added.
- 🆕 Fb Ads Campaigns > Mobile App Applications Submitted has been added.
- 🆕 Fb Ads Campaigns > Offline Applications Submitted has been added.
- 🆕 Fb Ads Campaigns > On Facebook Applications Submitted has been added.
- 🆕 Fb Ads Campaigns > Website Subscriptions has been added.
- 🆕 Fb Ads Campaigns > Mobile App Subscriptions has been added.
- 🆕 Fb Ads Campaigns > Offline Subscriptions has been added.
- 🆕 Fb Ads Campaigns > Recurring Subscription Payments has been added.
- 🆕 Fb Ads Campaigns > Website Recurring Subscription Payments has been added.
- 🆕 Fb Ads Campaigns > Mobile App Recurring Subscription Payments has been added.
- 🆕 Fb Ads Campaigns > Offline Recurring Subscription Payments has been added.
- 🆕 Fb Ads Campaigns > Canceled Subscriptions has been added.
- 🆕 Fb Ads Campaigns > Website Canceled Subscriptions has been added.
- 🆕 Fb Ads Campaigns > Mobile App Canceled Subscriptions has been added.
- 🆕 Fb Ads Campaigns > Offline Canceled Subscriptions has been added.
- 🆕 Fb Ads Campaigns > In-App Ad Impressions has been added.
- 🆕 Fb Ads Campaigns > On-Facebook leads coming from Messenger and Instant Forms has been added.
- 🆕 Fb Ads Campaigns > Levels Achieved has been added.
- 🆕 Fb Ads Campaigns > Ratings Submitted has been added.
- 🆕 Fb Ads Campaigns > Credit Spends has been added.
- 🆕 Fb Ads Campaigns > Tutorials Completed has been added.
- 🆕 Fb Ads Campaigns > Cost per estimated Ad Recallers has been added.
- 🆕 Fb Ads Campaigns > Estimated Ad recallers has been added.
- 🆕 Fb Ads Campaigns > Mobile App Payment Details has been added.
- 🆕 Fb Ads Campaigns > Mobile App Checkouts has been added.
- 🆕 Fb Ads Campaigns > Mobile App Achievements has been added.
- 🆕 Fb Ads Campaigns > Mobile App Ratings has been added.
- 🆕 Fb Ads Campaigns > Mobile App Credit Spends has been added.
- 🆕 Fb Ads Campaigns > Mobile App Tutorial Completions has been added.
- 🆕 Fb Ads Campaigns > App Uses has been added.
- 🆕 Fb Ads Campaigns > Check-ins has been added.
- 🆕 Fb Ads Ads > Donate Mobile App has been added.
- 🆕 Fb Ads Ads > Donate Offline has been added.
- 🆕 Fb Ads Ads > Donate On Facebook has been added.
- 🆕 Fb Ads Ads > Donate Total has been added.
- 🆕 Fb Ads Ads > Donate Website has been added.
- 🆕 Fb Ads Ads > Estimated Ad Recallers has been added.
- 🆕 Fb Ads Ads > Find Location Mobile App has been added.
- 🆕 Fb Ads Ads > Find Location Offline has been added.
- 🆕 Fb Ads Ads > Find Location Total has been added.
- 🆕 Fb Ads Ads > Find Location Website has been added.
- 🆕 Fb Ads Ads > Games Plays has been added.
- 🆕 Fb Ads Ads > Landing Page View has been added.
- 🆕 Fb Ads Ads > Leadgen Grouped has been added.
- 🆕 Fb Ads Ads > Omni Level Achieved has been added.
- 🆕 Fb Ads Ads > Omni Rate has been added.
- 🆕 Fb Ads Ads > Omni Spend Credits has been added.
- 🆕 Fb Ads Ads > Omni Tutorial Completion has been added.
- 🆕 Fb Ads Ads > Onsite Conversion Lead Grouped has been added.
- 🆕 Fb Ads Ads > Outbound Click has been added.
- 🆕 Fb Ads Ads > Post Reaction has been added.
- 🆕 Fb Ads Ads > Recurring Subscription Payment Mobile App has been added.
- 🆕 Fb Ads Ads > Recurring Subscription Payment Offline has been added.
- 🆕 Fb Ads Ads > Recurring Subscription Payment Total has been added.
- 🆕 Fb Ads Ads > Recurring Subscription Payment Website has been added.
- 🆕 Fb Ads Ads > Schedule Mobile App has been added.
- 🆕 Fb Ads Ads > Schedule Offline has been added.
- 🆕 Fb Ads Ads > Schedule Total has been added.
- 🆕 Fb Ads Ads > Schedule Website has been added.
- 🆕 Fb Ads Ads > Start Trial Mobile App has been added.
- 🆕 Fb Ads Ads > Start Trial Offline has been added.
- 🆕 Fb Ads Ads > Start Trial Total has been added.
- 🆕 Fb Ads Ads > Start Trial Website has been added.
- 🆕 Fb Ads Ads > Submit Application Mobile App has been added.
- 🆕 Fb Ads Ads > Submit Application Offline has been added.
- 🆕 Fb Ads Ads > Submit Application On Facebook has been added.
- 🆕 Fb Ads Ads > Submit Application Total has been added.
- 🆕 Fb Ads Ads > Submit Application Website has been added.
- 🆕 Fb Ads Ads > Subscribe Mobile App has been added.
- 🆕 Fb Ads Ads > Subscribe Offline has been added.
- 🆕 Fb Ads Ads > Subscribe Total has been added.
- 🆕 Fb Ads Ads > Subscribe Website has been added.
- 🆕 Fb Ads Ads > Ad Click Mobile App has been added.
- 🆕 Fb Ads Ads > Ad Impression Mobile App has been added.
- 🆕 Fb Ads Ads > App Custom Event Fb Mobile Add Payment Info has been added.
- 🆕 Fb Ads Ads > App Custom Event Fb Mobile Initiated Checkout has been added.
- 🆕 Fb Ads Ads > App Custom Event Fb Mobile Level Achieved has been added.
- 🆕 Fb Ads Ads > App Custom Event Fb Mobile Rate has been added.
- 🆕 Fb Ads Ads > App Custom Event Fb Mobile Spent Credits has been added.
- 🆕 Fb Ads Ads > App Custom Event Fb Mobile Tutorial Completion has been added.
- 🆕 Fb Ads Ads > App Install has been added.
- 🆕 Fb Ads Ads > App Use has been added.
- 🆕 Fb Ads Ads > Cancel Subscription Mobile App has been added.
- 🆕 Fb Ads Ads > Cancel Subscription Offline has been added.
- 🆕 Fb Ads Ads > Cancel Subscription Total has been added.
- 🆕 Fb Ads Ads > Cancel Subscription Website has been added.
- 🆕 `Fb Ads Ads > Checkin' has been added.
- 🆕 Fb Ads Ads > Click To Call Call Call Confirm has been added.
- 🆕 Fb Ads Ads > Contact Mobile App has been added.
- 🆕 Fb Ads Ads > Contact Offline has been added.
- 🆕 Fb Ads Ads > Contact Total has been added.
- 🆕 Fb Ads Ads > Contact Website has been added.
- 🆕 Fb Ads Ads > Cost Per Estimated Ad Recallers has been added.
- 🆕 Fb Ads Ads > Credit Spent has been added.
- 🆕 Fb Ads Ads > Customize Product Mobile App has been added.
- 🆕 Fb Ads Ads > Customize Product Offline has been added.
- 🆕 Fb Ads Ads > Customize Product Total has been added.
- 🆕 Fb Ads Ads > Customize Product Website has been added.

May 2021

- 🦸 Keep calm Google, we'll take care of it! Now, if you apply a filter by brand or brands when using our brands blend connector (yes, yes! the one that mixes data from various brands natively), the filter is also applied on our servers before the data arrives at Looker Studio. More savings, faster, and without Looker Studio knowing about it.

- 🧮 We fixed the Engagement calculation on LinkedIn. After all the efforts, we ensure the engagement is properly calculated.

Changes in the Intelligent Connector Structure

- 🆕 Facebook Posts > Post Clicks has been added.
- 🆕 LinkedIn Evolution > Posts Impressions has been added.
- ♻️ LinkedIn Posts > Engagement is changed to formula type.
- 🆕 FB Competitors Posts > Post Link has been added.

Apr 2021

- 🚨 Introducing Brands Blend Connector(to add multiple brands to your report natively)! Do you manage dozens of Google Business profiles and want to combine all their data into a single report? Do you have social media accounts for each country and want aggregated data for all of them? Have you noticed that Looker Studio limits data blending to no more than 5 data sources? Well, we've solved that with a new data source that combines, natively on our servers, the data from all the brands you choose as if they were one. And we have created a new dimension to easily identify the brands.

💡 The combination of brand information is done on our servers and returned to Looker Studio. In Looker Studio, everything is a single data source, so this "combined source" will allow you to do everything you can with any source: filters, calculated fields, and even combine it with other sources using the Looker Studio function.

- 🌳 We expanded dimensions and metrics in the Intelligent connector. We added conversion fields in Facebook Ads campaigns and Facebook Ads ads. We included "competitor posts" charts for both Instagram and Facebook. We added paid metrics for Facebook.

- 👩🔧 We fixed some bugs with Facebook and Instagram demographic fields, Facebook Ads conversions value, and total reach. Now, if you place custom fields in tables, it works fine too.

Change in the Intelligent Connector Structure

- ♻️ Brand Info > Youtube Channel Picture has been fixed.
- ♻️ Fb Ads Ads > All conversions value has been fixed.
- 🆕 The root of Fb Competitors Posts > has been added.
- ♻️ Facebook Evolution > Page Engagement has been changed to formula type.
- 🆕 Facebook Posts > Post Paid Impressions has been added.
- 🆕 Facebook Posts > Post Organic Impressions has been added.
- 🆕 Facebook Posts > Post Paid Reach has been added.
- 🆕 Facebook Posts > Post Organic Reach has been added.
- 🆕 Facebook Posts > Post Video: Paid Times watched has been added.
- 🆕 Facebook Posts > Post video: Organic Times watched has been added.
- ♻️ Instagram Evolution > Engagement is changed to formula type.
- ♻️ LinkedIn Evolution > Engagement is changed to formula type.
- ♻️ Twitter Evolution > Engagement becomes of type formula.
- 🆕 The full root of IG Competitors Posts > has been added.
- 🆕 The full root of Twitter Competitors Posts > has been added.
- 🆕 Fb Ads Campaigns > Purchase (Offline Conversion) has been added.
- 🆕 Fb Ads Campaigns > Purchase (On Site Conversion) has been added.
- 🆕 Fb Ads Campaigns > Fb Pixel Purchase (Off Site Conversion) has been added.
- 🆕 Fb Ads Campaigns > Mobile Purchase (App Custom Event) has been added.
- 🆕 Fb Ads Campaigns > Omni Purchase has been added.
- 🆕 Fb Ads Campaigns > Offsite Fb Pixel Custom Conversion has been added.
- 🆕 Fb Ads Campaigns > Offsite Fb Pixel Custom Conversion has been added.
- 🆕 Fb Ads Campaigns > Add Payment Info (Offsite fb pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > Initiate Checkout (Offsite Fb Pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > Add to cart (Offsite Fb Pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > Add to wishlist (Offsite Fb Pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > Complete registration (Offsite Fb Pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > Lead (Offsite Fb Pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > View content (Offsite Fb Pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > Search (Offsite Fb Pixel conversion) has been added.
- 🆕 Fb Ads Campaigns > Add Payment Info actions has been added.
- 🆕 Fb Ads Campaigns > Add to wishlist actions has been added.
- 🆕 Fb Ads Campaigns > Leads has been added.
- 🆕 Fb Ads Campaigns > Mobile App installs has been added.
- 🆕 Fb Ads Campaigns > Landing page views has been added.
- 🆕 Fb Ads Campaigns > Link Clicks has been added.
- 🆕 Fb Ads Campaigns > Page Engagements has been added.
- 🆕 Fb Ads Campaigns > Post Engagements has been added.
- 🆕 Fb Ads Campaigns > Post action has been added.
- 🆕 Fb Ads Campaigns > Post Comments has been added.
- 🆕 Fb Ads Campaigns > Page Likes has been added.
- 🆕 Fb Ads Campaigns > Video Views has been added.
- 🆕 Fb Ads Campaigns > Photo views has been added.
- 🆕 Fb Ads Campaigns > Interactive component tap has been added.
- 🆕 Fb Ads Campaigns > Rsvp has been added.
- 🆕 Fb Ads Campaigns > Mobile add to cart has been added.
- 🆕 Fb Ads Campaigns > Mobile add to whishlist has been added.
- 🆕 Fb Ads Campaigns > Mobile complete registration has been added.
- 🆕 Fb Ads Campaigns > Mobile activate app has been added.
- 🆕 Fb Ads Campaigns > Mobile achievement unlocked has been added.
- 🆕 Fb Ads Campaigns > Mobile search has been added.
- 🆕 Fb Ads Campaigns > Mobile content view has been added.
- 🆕 Fb Ads Campaigns > Mobile custom other event has been added.
- 🆕 Fb Ads Campaigns > Omni channel custom has been added.
- 🆕 Fb Ads Campaigns > Achievement unlocked (Omni) has been added.
- 🆕 Fb Ads Campaigns > Add to cart (Omni) has been added.
- 🆕 Fb Ads Campaigns > Activate app (Omni) has been added.
- 🆕 Fb Ads Campaigns > Install App (Omni) has been added.
- 🆕 Fb Ads Campaigns > Initiated Checkout (Omni) has been added.
- 🆕 Fb Ads Campaigns > Complete registration (Omni) has been added.
- 🆕 Fb Ads Campaigns > Search (Omni) has been added.
- 🆕 Fb Ads Campaigns > View content (Omni) has been added.
- 🆕 Fb Ads Campaigns > Offsite conversion has been added.
- 🆕 Fb Ads Campaigns > Flow complete has been added.
- 🆕 Fb Ads Campaigns > Submit Application has been added.
- 🆕 Fb Ads Campaigns > Post save has been added.
- 🆕 Fb Ads Campaigns > View content has been added.
- 🆕 Fb Ads Campaigns > Messaging Block has been added.
- 🆕 Fb Ads Campaigns > Messaging Conversation started 7d has been added.
- 🆕 Fb Ads Campaigns > Messaging first reply has been added.
- 🆕 Fb Ads Campaigns > App Installs has been added.
- 🆕 Fb Ads Campaigns > Post Reactions has been added.
- 🆕 Fb Ads Campaigns > Contacts has been added.
- 🆕 Fb Ads Campaigns > Website Contacts has been added.
- 🆕 Fb Ads Campaigns > Donations has been added.
- 🆕 Fb Ads Campaigns > Website Donations has been added.
- 🆕 Fb Ads Campaigns > Trials Started has been added.
- 🆕 Fb Ads Campaigns > Offline Trials Started has been added.
- 🆕 Fb Ads Campaigns > Applications Submitted has been added.
- 🆕 Fb Ads Campaigns > Subscriptions has been added.
- 🆕 Fb Ads Campaigns > In-App Ad Clicks has been added.
- 🆕 Fb Ads Campaigns > Call Confirmation Clicks has been added.
- 🆕 Fb Ads Campaigns > All On-Facebook Leads has been added.

Mar 2021

- ➕Added organic and paid metrics for reach, impressions, and views on Facebook posts.

- We added to the Intelligent Connector the Brand Info data family containing fields with the names and profile images of the social media accounts connected to the brand. What for? Well, to make it easier and faster to reuse reports between clients. Now even the name of the network can be placed dynamically.

- ROAS under control!** We added the metrics "value of conversions", "value of all conversions" and "ROAS" to the Intelligent Connector and the specific Facebook Ads connector. You can now track spending, return of investment and the relationship between the two.

Changes to the Intelligent Connector Structure

- 🆕 Fb Ads Campaigns > ROAS has been added.
- 🆕 Fb Ads Campaigns > All conversions value has been added.
- 🆕 Fb Ads Ads > ROAS has been added.
- 🆕 Fb Ads Ads > All conversions value has been added.
- 🆕 Fb Ads Evolution > ROAS has been added.
- 🆕 Fb Ads Evolution > All conversions value has been added.
- 🆕 Facebook Evolution > Page Followers has been added.
- ♻️ Instagram Evolution > Follows improved the field description.
- ♻️ LinkedIn Evolution > New Followers improves the field description.
- ♻️ Twitch Evolution > New Followers improves the field description.
- 🆕 The full root of Brand Info > has been added.
- ♻️ Instagram Hashtags > Comments is fixed.

Feb 2021

- 💥 🧐 🤓 🥳 Introducing the Intelligent Connector!

We want to make reusing your own reports among your clients quick and easy. Kind of like "*copy the report, assign a new data source to the generated copy and you're all set*". To do this, you need a single data source instead of adding different ones for each social network (Facebook, Instagram, etc.) and for each type of data (time evolution, posts, etc.).

So we decided to put together all dimensions and metrics from all social networks and all types of data in a single data source. Over 700 fields (and growing) in a single data source, so you have it all at your fingertips when building your reports.

Also, while building it, we've added some control mechanisms, improved the speed and metrics calculation, and converted the image, link, date or duration type fields into the native format for Looker Studio to recognize them as such.

For all this we have decided to call it "Intelligent Connector ". If you want to try it, just go to add a new data source using the Metricool connector, select a brand from the ones you have, and in the network selection, choose "Intelligent Connector". Surprise!

You will see that the field names are formed following the standard Data Group > Dimension or metric . For instance, the Facebook followers for a time evolution: Facebook Evolution > Page followers . And so on with all networks and data types. So that you don't get lost, we have prepared for you a field reference dictionary.

❗️ Important: if you get the error "selected fiels are incompatible," it is because you have chosen dimensions and metrics for that chart that are incompatible with each other. For example, no matter how smart we've made it, we can't tell you how many retweets a Facebook post has had. Here are some basic rules for combining dimensions and metrics.

- Evolution Date is the only dimension of the "Evolution" types that refer to time-evolving data. Since they all share a single dimension, you can combine any Evolution type metric in a single chart.

- All dimensions and metrics associated with the chart (including those used in formulas and filters) have in common what it goes before the ">" symbol

- We have added support for "DELTA" type metrics to all connectors**. DELTA metrics indicate the change from a previous day (e.g. followers gained daily). You can now find these metrics on Twitter, Instagram and LinkedIn.

- We have added YouTube data (evolution and videos) in both the Intelligent connector and its specific connector. Let's get the analytics of the "second search engine" right!

- More from Instagram!** We added data from Instagram Stories and Hashtags. You now have the entire catalog - what a report you're going to get!

Jan 2021

- 👩🔧 We have added Stories from LinkedIn. From now on, you can include tables with the metrics of the stories you publish on LinkedIn. Create a new data source, choose LinkedIn as your network, and you will see the Stories option.

- 🕺 We added TikTok Ads. The social network making the most noise right now comes to Metricool. We start with the advertising platform and (ASAP) we will add information about organic growth.

- 🔎 We are adding Facebook Ads at the ad and day level. You can now access Facebook Ads information in a table that goes down to the ad and day level of detail. This level of detail will allow you to view daily information on your ads as well as group by campaign, ad group or extract calculated fields from the ad name. When adding a data source, select Facebook Ads and choose "Detailed" for this level.

- 📍 We added Google My Business. We incorporated the GMB network with data on both property performance and reviews and reviews. Some people call social network, and some people don't, but in either case you have it in Metricool.

Nov 2020

- 🐣 We are no longer BETA!

We released the first version of our Looker Studio connector that will allow you to use all the information you can see in Metricool from Looker Studio so you can ultra-customize your social media reports.

We have added the most popular social networks and contemplated different types of data (time evolution and post charts as well as demographics), so you can build a complete multi-platform report.

Google has given us their approval and you can already find our connector (search for Metricool) among the list of Looker Studio community partner connectors.

Updated on: 24/03/2025