Manage advertising campaigns in Metricool

In the top menu you can find the Ads section. From there you can manage your campaigns on two ads platforms: Meta Ads, Google Ads and Tik Tok Ads.

Within this section you can see a table where you can see all the ad campaigns you have run .

Display Structure

Campaigns
(Ad) Groups
Advertisements
Keywords (Google Ads)
Recommendations (Google Ads)

How to manage your campaigns

In the top bar, you have the following options:



Search: You can search for campaigns by entering keywords.
Time Range: Select the dates you want to analyze.
Refresh: Update the displayed information.
Filters: You can filter by status (Active, Paused, and Removed), by platform (Meta Ads, Google Ads, and TikTok Ads), and by Objectives (Reach, Conversions, Registrations...).
Fields: Customize the columns you want to display (Platform, Objective, Strategy...).
Create Campaign: You can create new campaigns from Metricool. Check the step-by-step guide here.

Additionally, you can update the daily and lifetime budget per campaign or ad groups by clicking on the amount, as well as enable/disable campaigns, ad groups, and/or ads.

Updated on: 24/03/2025