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• Create ad campaigns from Metricool

  From Metricool you can create your advertising campaigns for both Google and Facebook Ads. Best of all, you will be able to do it in a single process by following 7 simple steps.Few readers

• Ad Campaigns Management

  In the main menu up above you can find Ads. There you can manage your digital campaigns from two digital ad platforms: **Facebook Ads and Google Ads. If you click on this section, a table is displayed where you can see all the ad campaigns on Google Ads and Facebook Ads in the period of time you have selected. You can also make budget decisions and change the status of campaigns "in situ" based on the performance of each campaign. ![](https://storage.crisp.chat/users/helpdesk/website/Few readers

• Google Ads Recommendations

  With Metricool, you can access the recommendations that Google Ads deems appropriate to improve the performance of your campaigns. You will be able to manage all aspects of your Google Ads campaigns from Metricool without leaving the platform.Few readers

• Difference between custom conversion and custom event on Facebook Ads

  Difference between custom conversion and custom eventFew readers