Competitor Monitoring in Metricool

Analyzing your competitors allows you to identify what works in your industry and make better decisions for your content. In the Competitors section of Metricool, you can access key metrics without needing permissions. Through the API, we retrieve public information from each profile so you can compare it with your own in a simple and visual way.

Available in FREE and Premium plans for Facebook, Instagram, Bluesky and Twitch.
Available only in Premium plans for YouTube and X (connection via add-on).

Add favorite competitors ⭐

Mark competitors with a tag to make it easier to identify them within the list. They will be marked with a star and will be visible in the table, the comparison table and the report.

Available Metrics

Competitor data available through API is organic only

➡️ Followers and Likes: These data points can only be monitored from the moment of connection and do not include historical data from before.
👉 Check the Note on hidden likes on Instagram

➡️ Posts

ℹ️ By clicking the "Posts (All)" button in the header, you can view all competitor posts, sorting and comparing them by the metric of your choice.

Availability: Once you connect a competitor, you’ll have access to their posts starting from the 1st of the previous month.
Premium Plans: You can sync up to 300 posts from the competitor's account history, from the moment of connection and depending on API availability for each platform. To request this, contact our team via chat.
Additional History: If another user had previously added the same competitor, there might be more stored data available.
Engagements: Competitor interactions (reactions, comments, shares, reposts...) are calculated as an average per post, dividing the total number of each interaction by the number of posts made during the selected period.
More Stats: Click "More Statistics" next to the competitor’s name to open a new window with additional details and metric trends.

Specifications for X (Twitter)

Posts:* The last 100 posts or the last 30 days are imported, whichever limit is reached first.
Previous history:Posts prior to this range cannot be retrieved.
Daily updates: From the moment of connection, posts from the previous day will be synced for each added competitor.
Starter Plan:Displays a post balance, meaning the difference in the number of posts published during the selected period compared to the last day before the period started. This balance excludes reposts and replies and accounts for deleted content, so the result can be negative.

How to Compare Competitors?

With the option to compare competitors, you can choose competitors and compare them against each other. You will also be able to view the latest posts of each competitor in one table, and thus dive into a thorough performance analysis.

Follow this steps :

Log in to Metricool, choose the social network (available for Facebook, Instagram, Twitter/X, and YouTube) and scroll down to “Competitors“.
Click “Compare” in the top right.


Select the competitors and click compare again.

In a new tab, Metricool will show a comparison of the accounts you’ve selected.

📝 Note on hidden likes on Instagram

In some cases, you won’t see the number of likes on a competitor’s post. This happens when the account has enabled the option to hide like counts on Instagram.

You’ll notice it right away: instead of showing a specific number of likes, it says “and others” under the post.

🔧 Where to find this setting on Instagram:

Open the Instagram app.
Go to your profile and tap the menu (☰).
Tap Settings & privacy.
Select Posts.
Toggle Hide like counts on or off as you prefer.

Want to know how to analyze your competition? Don't miss this tutorial from our blog.

Updated on: 17/04/2025