Demographic data in Metricool

It is possible to know some demographic data of your followers such as age, gender or geographic area. Please note that:

Demographic data is available for Facebook, Instagram, Threads, LinkedIn, Youtube and TikTok (business accounts only).
To generate demographic data you must have a minimum of 100 followers. When this number is exceeded, the social networks start to generate it and it is also displayed in our tool.
This data will always be the most recent, i.e. we cannot show the demographic data history. If you want to save the history, we recommend downloading a report from time to time.
The gender "Unknown" means that there are users who have not filled in this information in the social network.

⚠️ Note on Facebook

As of May 15, 2024, Facebook's demographic metrics for Gender and Age were evolving. However, in September 2024, they were finally deprecated by Facebook and are no longer available in Metricool.

You can check the details here.

Updated on: 24/03/2025