What they consist of

Metricool provides you with the recommendations that Google Ads considers the best to achieve the maximum performance of your campaigns. This way you can do everything you need to do in your Google Ads online campaigns from Metricool without having to leave the platform itself.

How to use this option

You can find it in the top menu Ads and then select, Recommendations. Then click on the Analyze Campaigns button and the tool will start analyzing and displaying the data.

Types of recommendations

Up to eight types of recommendations are listed:

Campaigns limited by budget: these are campaigns that have reached their budget limit and from which you can increase their budget to increase their performance.
Add keywords: including new keywords can give your campaign a boost to be shown to more of your target audience.
Modify keyword match: this refers to the ability to add phrase match or broad match versions of your keywords. This will result in your ad being shown on more relevant searches.
Bidding with target CPA: gives you the option to bid more efficiently with the CPA targeting* strategy. This way, you can get more conversions for a similar or lower CPA with a fully automated bidding strategy.
Bid to maximise conversions: with this option you can get more conversions for a similar cost with a fully automatic bidding strategy.
Bid with enhance CPC: this automatically optimises your bids in the auction to show your ads in the searches most likely to generate conversions.
Bidding with Click Maximisation: you can get more clicks for a similar cost and with a fully automated bidding strategy.

In addition, clicking on the Show button provides the following additional data:

Profit: indicates the profit you will get by making such a recommendation.
Type of recommendation: the type of recommendation best suited to the campaign.
Metrics: the details of all the metrics that will change with the application of this recommendation. With this data you will be able to make a decision in a simpler way.



If you finally want to accept the recommendations and apply the changes, just click on Apply and then accept the necessary changes.

Updated on: 26/03/2025