Boost with Metricool

Posts can be promoted for Facebook and Instagram.

You can boost the following type posts:

Facebook : post with a single image
Instagram : post with a single image and Reels

How does it work?

The strategy of promoting a post focuses on expanding the reach of the existing target audience using Facebook's algorithm. The total budget is allocated without specific segmentation, being the algorithm the one that will distribute the funds to obtain the best results. During the first few hours, the algorithm performs positioning learning and then optimizes content delivery. Although not split exactly 50/50, the promotional push lasts two days and requires a minimum budget of $2 USD, which is distributed as a minimum of $1 USD daily. The promotion is not editable and uses the default features. To customize the duration, budget and audience, a separate ad needs to be created. The goal is to maximize existing organic reach with minimal investment for a short period of time.

💡 To boost the Facebook Ads account must be connected on connections dashboard.

Options for promoting

Boost a published post

Under the post and reels list you will see "Boost" option.



Then you should add the amount you want to spent.

💡 Minimum budget is 2 USD ( 1 USD per day) or the equivalent in your configured currency.



The beneficiary and payer fields are mandatory fields for EU and associates countries, if you are in another region, include any word to continue.
If the information is previously configured in the Facebook Ads account, the fields will be filled in by default, in case it is the first campaign, you will have to include them and the last modification will be saved for the following promotions.

Check the Meta details here.

Planning a new post

To boost a new post, follow the next steps:

Add the content and set the date
Go to Facebook and/or Instagram settings
Add the amount you want to invest to boost your publication
Hit save



Facebook Ads Study: Improve Your Strategy. Available in our blog.

Updated on: 24/03/2025