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How to see the detailed evolution of your Instagram and TikTok posts in Metricool

Analyze in detail how your posts evolve during their first 15 days

Available for Advanced plans or higher.

Content behavior on social media has changed: posts are no longer short-lived pieces that only perform in their first hours. They can continue growing days later, and it’s during the first 15 days that most of their performance is defined.

That’s why analyzing daily or cumulative evolution is so important: it helps you understand what type of content works and use that data to optimize your future posts.

This feature is available for Instagram (posts and Reels) and TikTok.

Detailed data is organic and available from November 1, 2024 for Instagram and from December 24, 2024 for TikTok, or from the moment you upgrade your account to the Advanced plan or higher.

🔍 What can you see in this analysis?

The 15-day detailed analysis lets you see how the performance of each post changes from the day it is published.

You can:

Analyze the evolution of your Instagram (posts and Reels) and TikTok posts during their first 15 days.
Identify which content performs best based on real behavior.
Review key metrics such as: organic views per day, interactions per day (likes, comments, saves, shares).
View charts that help you detect peaks, drops, or patterns.
Choose how you want to view your detailed analytics:

▪️Cumulative, to see total growth.

▪️Daily, to analyze performance day by day.

🚀 How to access the detailed analysis

Go to Analytics for the social network you want to review (Instagram or TikTok).
In the corresponding section (Posts or Reels on Instagram, Posts on TikTok), scroll to the List.
Select the post you want to review and click “Detailed Analytics”.

💡 How to interpret the data

The charts show two complementary views:

Daily view: Shows performance for each specific day. Ideal for spotting interaction spikes or when a post stops growing.
Cumulative view: Shows total growth from the publication date. Useful for identifying overall trends and comparing total performance across posts.

Compare similar posts to identify patterns. If one Reel keeps growing after day 7 and another stagnates on day 3, analyze the differences (topic, format, posting time) to replicate success.

📊 Available metrics

Metrics you can analyze include:

Organic views: Number of times your content was viewed organically (without promotion).
Likes: Daily or cumulative evolution of likes.
Comments: How conversations grow around your post.
Saves: How many users save your content to view later (Instagram only).
Shares: How many times your post was shared.

Saves and shares are strong indicators that your content provides value. Pay special attention to posts with high values in these metrics.

Updated on: 13/01/2026

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