Analyze in detail how your posts and Reels evolve during their first 15 days

Available for Advanced plans or higher.

On Instagram (both posts and Reels), content behavior has changed: posts are no longer short-lived pieces that only perform in their first hours. Publications can continue growing days later, and it’s during the first 15 days when most of their performance is defined.

This is why analyzing the daily or cumulative evolution is so important: it helps you understand what type of content works and use that data to improve your future posts and Reels.

🔍 What can you see in this analysis?

The 15-day detailed view lets you see how the performance of each post or Reel changes from the moment it is published.

You can:

• Analyze how your posts and Reels evolve during their first 15 days.
• Identify which content performs better based on real behavior.
• Review key metrics such as: organic views per day, interactions per day (likes, comments, saves, shares).
• View charts that help you detect peaks, drops or patterns.
• Choose how you want to view your detailed analytics:

▪️Cumulative, to see total growth.

▪️Daily, to analyze the evolution on each specific date.

🚀 How to access the detailed analysis

1. Go to Instagram Analytics in your Metricool account.
2. In the corresponding section (Posts or Reels), scroll to the List.
3. Select the publication you want to review and click on “Detailed analytics”

Updated on: 11/12/2025