What are SmartLinks?

SmartLinks let you create a page with one or multiple links from a single URL. On that page, you can set up buttons, images, and icons that redirect to other websites or your social profiles.

You can use them on any social network or website. They’re especially useful for profiles that only allow one clickable link in the bio, like Instagram or TikTok. In that case, you can place your SmartLink in your profile to centralize all your links on one page.

This feature is available on premium plans. You can check the differences between the FREE plan and premium plans here.

How to work with SmartLinks in Metricool

From the top menu, you can access the SmartLinks section, where you can:

• Create a new SmartLink.
• Edit or update an existing one.
• Manage multiple SmartLinks.
• Review analytics.

Below you’ll find the detailed articles for each action:

Create and edit a SmartLink

Set up its design, buttons, images, and icons.

👉 How to create and edit a SmartLink in Metricool

Add and update content

Add content from the settings or from the planner.

👉 How to add and update content in your SmartLink

Manage SmartLinks

Clone, delete, or manage multiple SmartLinks from the list.

👉 How to manage your SmartLinks in Metricool

Analyze performance

Review metrics like visits, clicks, and CTR.

👉 How to analyze the performance of your SmartLinks in Metricool

Interpret CTR

Understand why CTR can go above 100% and how it’s calculated.

👉 How to interpret your SmartLink CTR in Metricool

Use SmartLinks as a link in your bio

Set up your SmartLink as the single link in your social profiles.

👉 How to use SmartLinks as a link in your bio

Updated on: 26/02/2026