What are SmartLinks?

SmartLinks allow you to create one or more links that open a microsite where you can configure buttons, images, and icons. They will direct your users to the web pages you want or directly to your social networks by clicking on them.

Although you can use it for any social network or website, this feature especially comes in handy for Instagram and TikTok. These platforms don't allow including links in the posts, there is only one clickable link: the link that you configure in the BIO of your profile. Metricool provides you with a link to place on your Instagram and TikTok profile, which opens the page created through SmartLinks.

This feature is available on premium plans. The differences between the FREE plan and the premium plans are available here.

Where to Configure Your SmartLinks

You can access your SmartLinks settings from the top menu.

Upon entering, you will first see the SmartLink you are working on, with the option to switch to another if you need to edit a different one. From this same menu, you can also:

Create a new SmartLink from scratch.
Clone a SmartLink to quickly replicate its structure.
Delete a SmartLink that you no longer need.



Once you've selected the SmartLink you want to edit, you will find two main sections:

Settings, where you can customize all elements of your SmartLink.
Analytics, to review performance and key metrics of your links.

Settings

Set up your SmartLink step by step and customize every detail. You can save or reset changes at any time.

Name and URL

In this section, you can add or edit the SmartLink title and URL.

The URL can contain characters from a-z, numbers 0-9, and dashes (- and _).
The URL cannot start or end with a dash.

Remember to manually add this link to your Instagram BIO or any other place where you want to use it.



Header

Customize the SmartLink header:

Image: (optional) Upload an image or use your brand logo. Horizontal logos are also supported.
💡 The recommended aspect ratio is 1:1 to 2:1 (the size will adjust automatically).
Content: Add a title and subtitle to personalize the header.



Buttons

You can add up to 100 buttons to direct users to different links. Add sections to improve visual organization.

Available options:
Modify name, text color, background, and border.
Add destination link.
Disable or clone buttons.
Drag buttons to reorder them.



Icons

Add social media icons to direct users to your profiles by simply adding the URL of each social network.



Images and Videos

You can include clickable media files, such as photos and videos, that redirect users to a specific URL.
Upload files from your Instagram account or computer.
A maximum of 50 files is allowed. (If the SmartLink contains more than 50 files, only the last 50 will be displayed).
Drag files to change their order.

⚠️ The "Add from Instagram" option will only display the last 50 posts.



Appearance

Here you choose your SmartLink design, with themes or by manually customizing every aspect: text color, background, button style, icon placement, column spacing, modifying image appearance, or selecting a featured image.



Real-Time Preview

All the changes you make can be seen in real-time in the preview panel on the right. If you prefer to see how it looks in the browser, click the "View live" button (this button is only enabled once the SmartLink is created and published).

Analytics

In this section it is possible to know the performance of your link , with the breakdown by button and by images/videos.



💡 All the details in the article SmartLinks Analytics.

Planning

When you create a new post for any social network, you can automatically add it to your SmartLink. You just need to select the SmartLink you want it to be added to and include the corresponding link. This way, as soon as the post is published, it will be automatically added to the selected SmartLink, keeping your content always effortlessly updated.

Updated on: 14/04/2025