What is Looker Studio? (former Data Studio)

Looker Studio is a tool that turns your data into fully customizable reports and dashboards.

Our connector includes access to all brands connected with Metricool and all their associated web/blog, social media and advertising platforms. The connector is available for Advanced and Custom plans.

💡 Refer to the Quick Start Guide to learn the fundamentals of working with Looker Studio.

Where to find the access token and create the data source

The identifier for connecting to Looker Studio is in Connections > "Connect Account" button:



There you can copy the token and create the data source directly in Looker Studio as indicated below in this tutorial, or you can create it directly from Metricool by clicking on the button "Create data source ":



If you have already created the data source, with the "Metricool Template " button you can select our report template created for the Intelligent Connector. This way you don't have to create the report from scratch. In this video you can see how to create a new report with this template.

You can also find the token under Account Settings > API> Access token.



If you prefer to create the data source directly in Looker Studio, you need to copy the token and then go to the Metricool connector: https://metricool.com/go/dsc > authorize > Choose the account to go to Metricool > Grant access to Metricool > Insert API Token. You only need to do this step once.

There are several options available to create a data source in Looker Studio:

Recommended Option: Just one brand selected manually > All Data (AKA Intelligent connector)
This way, you select one brand, and the intelligent connector integrates all fields from all social networks into a single data source. You can also choose to manually select the available networks and options. (Note that the "Just organic (without ads)" option excludes metric and dimension groups from ADS but includes promoted data if the social network provides it).

Blend brands statically based on a selection > add the brands.
This selection allows you to combine brands statically based on a selection.

Blend brands dynamically based on a pattern > add the brands.
This selection allows you to combine brands dynamically based on a pattern.

Before finishing, you can also activate the option "Use the report template in new reports" to avoid creating the report from scratch.

Looker Studio Reports

If you want to create a report in Looker Studio using the Metricool connector, there are a few basic things you should know. We recommend checking out the article Getting started with your Looker Studio reports .

Resources for Looker Studio

Template to streamline your reports. Access it here.
In this link you have the list of fields available in our Looker Studio connector.
You can find more information about this feature in this tutorial.


The Metricool Looker Studio connector is available for Advanced and Custom plans. Check out all our plans here.

Updated on: 14/04/2025