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Looker Studio Connector Changelog

Metricool Looker Studio (former Data Studio) Connector Changelog

💡You need a ADVANCED or CUSTOM account to use our connector with the API TOKEN that you will find in your account settings.🎁 If you want you try it out, you can use the coupon DSC15 to access a 15-day free trial .

2025-04

🆕 Brand Info > Threads has been added.
🆕 Brand Info > Threads Picture has been added.
🆕 Brand Info > Bluesky has been added.
🆕 Brand Info > Bluesky Picture has been added.
♻️ Deprecated: Instagram Posts > Impressions paid has been renamed to Instagram Posts > Impressions paid and got an updated description.
♻️ Deprecated: Instagram Reels > Video Views paid has been renamed to Instagram Reels > Video Views paid and got an updated description.
♻️ Instagram Evolution > Impressions has been renamed to Instagram Evolution > Views.
♻️ Instagram Evolution > Posts Impressions has been renamed to Instagram Evolution > Posts Views.
♻️ Instagram Evolution > Reels Video Views has been renamed to Instagram Evolution > Reels Views.
💀 Instagram Hashtags > Impressions has been deprecated and hidden from new data sources.
🆕 Instagram Hashtags > Views has been added.
💀 Instagram Posts > Impressions organic has been deprecated and hidden from new data sources.
💀 Instagram Posts > Video Views organic has been deprecated and hidden from new data sources.
💀 Instagram Posts > Impressions paid has been deprecated and hidden from new data sources.
💀 Instagram Posts > Impressions total has been deprecated and hidden from new data sources.
💀 Instagram Posts > Video Views paid has been deprecated and hidden from new data sources.
💀 Instagram Posts > Video Views total has been deprecated and hidden from new data sources.
🆕 Instagram Posts > Views has been added.
💀 Instagram Reels > Video Views has been deprecated and hidden from new data sources.
💀 Instagram Reels > Video Views paid has been deprecated and hidden from new data sources.
💀 Instagram Reels > Video Views total has been deprecated and hidden from new data sources.
🆕 Instagram Reels > Views has been added.

2025-03

♻️ TikTok Ads > Date has been renamed to TikTok Ads Ads > Date.
♻️ TikTok Ads > Campaign Id has been renamed to TikTok Ads Ads > Campaign Id.
♻️ TikTok Ads > Campaign Name has been renamed to TikTok Ads Ads > Campaign Name.
♻️ TikTok Ads > Ad Group Id has been renamed to TikTok Ads Ads > Ad Group Id.
♻️ TikTok Ads > Ad Group Name has been renamed to TikTok Ads Ads > Ad Group Name.
♻️ TikTok Ads > Ad Id has been renamed to TikTok Ads Ads > Ad Id.
♻️ TikTok Ads > Ad Name has been renamed to TikTok Ads Ads > Ad Name.
♻️ TikTok Ads > Custom Event Type has been renamed to TikTok Ads Ads > Custom Event Type.
💀 Deprecated: TikTok Ads > Actions has been deprecated and hidden from new data sources.
♻️ TikTok Ads > Clicks has been renamed to TikTok Ads Ads > Clicks.
♻️ TikTok Ads > Conversions has been renamed to TikTok Ads Ads > Conversions.
♻️ TikTok Ads > Cost has been renamed to TikTok Ads Ads > Cost.
♻️ TikTok Ads > Ctr has been renamed to TikTok Ads Ads > Ctr.
♻️ TikTok Ads > Impressions has been renamed to TikTok Ads Ads > Impressions.
♻️ TikTok Ads > Reach has been renamed to TikTok Ads Ads > Reach.
♻️ TikTok Ads > Conversion Rate has been renamed to TikTok Ads Ads > Conversion Rate.
♻️ TikTok Ads > Cpa has been renamed to TikTok Ads Ads > Cpa.
♻️ TikTok Ads > Cpc has been renamed to TikTok Ads Ads > Cpc.
♻️ TikTok Ads > Cpm has been renamed to TikTok Ads Ads > Cpm.
♻️ TikTok Ads > Real time conversion has been renamed to TikTok Ads Ads > Real time conversion.
♻️ TikTok Ads > Result has been renamed to TikTok Ads Ads > Result.
♻️ TikTok Ads > Video play actions has been renamed to TikTok Ads Ads > Video play actions.
♻️ TikTok Ads > Video views P25 has been renamed to TikTok Ads Ads > Video views P25.
♻️ TikTok Ads > Video views P50 has been renamed to TikTok Ads Ads > Video views P50.
♻️ TikTok Ads > Video views P75 has been renamed to TikTok Ads Ads > Video views P75.
♻️ TikTok Ads > Video views P100 has been renamed to TikTok Ads Ads > Video views P100.
♻️ TikTok Ads > Engaged view has been renamed to TikTok Ads Ads > Engaged view.
♻️ TikTok Ads > Engaged view 15s has been renamed to TikTok Ads Ads > Engaged view 15s.
♻️ TikTok Ads > Profile visits has been renamed to TikTok Ads Ads > Profile visits.
♻️ TikTok Ads > Likes has been renamed to TikTok Ads Ads > Likes.
♻️ TikTok Ads > Comments has been renamed to TikTok Ads Ads > Comments.
♻️ TikTok Ads > Shares has been renamed to TikTok Ads Ads > Shares.
♻️ TikTok Ads > Follows has been renamed to TikTok Ads Ads > Follows.
♻️ TikTok Ads > Clicks on music disc has been renamed to TikTok Ads Ads > Clicks on music disc.
♻️ TikTok Ads > Currency has been renamed to TikTok Ads Ads > Currency.
♻️ TikTok Ads > Ad thumbnail has been renamed to TikTok Ads Ads > Ad thumbnail.
♻️ Instagram Evolution > Interactions has been renamed to Instagram Evolution > Posts Interactions, and the field description got an upgrade.

🆕 Meta Ads Campaigns > Updated has been added.
🆕 Facebook Competitors > ProviderId has been added.

🆕 TikTok Ads Campaigns > Updated has been added.
🆕 TikTok Ads Campaigns > Name has been added.
🆕 TikTok Ads Campaigns > Objective has been added.
🆕 TikTok Ads Campaigns > Currency has been added.
🆕 TikTok Ads Campaigns > Provider Campaign Id has been added.
🆕 TikTok Ads Campaigns > Impressions has been added.
🆕 TikTok Ads Campaigns > Clicks has been added.
🆕 TikTok Ads Campaigns > Conversions has been added.
🆕 TikTok Ads Campaigns > Cpm has been added.
🆕 TikTok Ads Campaigns > Cpc has been added.
🆕 TikTok Ads Campaigns > Ctr has been added.
🆕 TikTok Ads Campaigns > Cpa has been added.
🆕 TikTok Ads Campaigns > Cost has been added.
🆕 TikTok Ads Campaigns > Real Time Conversion has been added.
🆕 TikTok Ads Campaigns > Frequency has been added.
🆕 TikTok Ads Campaigns > Video Play Actions has been added.
🆕 TikTok Ads Campaigns > Video Views P25 has been added.
🆕 TikTok Ads Campaigns > Video Views P50 has been added.
🆕 TikTok Ads Campaigns > Video Views P75 has been added.
🆕 TikTok Ads Campaigns > Video Views P100 has been added.
🆕 TikTok Ads Campaigns > Engaged View has been added.
🆕 TikTok Ads Campaigns > Engaged View 15S has been added.
🆕 TikTok Ads Campaigns > Profile Visits has been added.
🆕 TikTok Ads Campaigns > Likes has been added.
🆕 TikTok Ads Campaigns > Comments has been added.
🆕 TikTok Ads Campaigns > Shares has been added.
🆕 TikTok Ads Campaigns > Follows has been added.
🆕 TikTok Ads Campaigns > Clicks On Music Disc has been added.
🆕 TikTok Ads Campaigns > Cost Per 1000 Reach has been added.
🆕 TikTok Ads Campaigns > Real Time Cost Per Conversion has been added.
🆕 TikTok Ads Campaigns > Profile Visits Rate has been added.

🆕 Instagram Promoted Posts > Impressions key has been added.
🆕 Instagram Promoted Posts > Impressions value has been added.
🆕 Instagram Promoted Reels > Impressions key has been added.
🆕 Instagram Promoted Reels > Impressions value has been added.
♻️ Instagram Evolution > Interactions field description has been improved.
🆕 Instagram Evolution > Posts Shares has been added.

🆕 Brand Summary Campaigns > Network has been added.
🆕 Brand Summary Campaigns > Updated has been added.
🆕 Brand Summary Campaigns > Updated has been added.
🆕 Brand Summary Campaigns > Name has been added.
🆕 Brand Summary Campaigns > Objective has been added.
🆕 Brand Summary Campaigns > Impressions has been added.
🆕 Brand Summary Campaigns > Clicks has been added.
🆕 Brand Summary Campaigns > CPM has been added.
🆕 Brand Summary Campaigns > CPC has been added.
🆕 Brand Summary Campaigns > Spent has been added.
🆕 Brand Summary Campaigns > ProviderCampaignId has been added.

♻️ Facebook Competitors > Display name has been renamed to Facebook Competitors > Screen name.
🆕 Facebook Competitors > Display name has been added.
🆕 Facebook Competitors > Favorite has been added.
♻️ Instagram Posts > Interactions organic field description has been improved.
♻️ Instagram Posts > Interactions total field description has been improved.
🆕 Instagram Posts > Shares has been added.
♻️ Instagram Reels > Interactions field description has been improved.
🆕 Instagram Reels > Shares has been added.
🆕 Instagram Reels > Interactions total has been added.

2025-02

💀 Instagram Evolution > Profile Views is now deprecated and hidden for new data sources.
💀 Instagram Evolution > Website Clicks is now deprecated and hidden for new data sources.
💀 Instagram Evolution > Email Clicks is now deprecated and hidden for new data sources.
💀 Instagram Evolution > Directions Clicks is now deprecated and hidden for new data sources.
💀 Instagram Evolution > Calls Clicks is now deprecated and hidden for new data sources.
💀 Instagram Evolution > Message Clicks is now deprecated and hidden for new data sources.
💀 Instagram Evolution > Total Clicks is now deprecated and hidden for new data sources.

🆕 Bluesky Competitors > Id added
🆕 Bluesky Competitors > Screen Name added
🆕 Bluesky Competitors > Display Name added
🆕 Bluesky Competitors > Updated added
🆕 Bluesky Competitors > Picture added
🆕 Bluesky Competitors > Followers added
🆕 Bluesky Competitors > Following added
🆕 Bluesky Competitors > Posts added
🆕 Bluesky Competitors > Favorite added
🆕 Bluesky Evolution > Followers added
🆕 Bluesky Evolution > Following added
🆕 Bluesky Evolution > Posts added
🆕 Bluesky Evolution > Follows added
🆕 Bluesky Evolution > Unfollows added
🆕 Bluesky Evolution > Likes added
🆕 Bluesky Evolution > Replies added
🆕 Bluesky Evolution > Reposts added
🆕 Bluesky Evolution > Quotes added
🆕 Bluesky Evolution > Interactions added
🆕 Bluesky Posts > Published Date added
🆕 Bluesky Posts > Published Date with time added
🆕 Bluesky Posts > Text added
🆕 Bluesky Posts > Post Id added
🆕 Bluesky Posts > Image Link added
🆕 Bluesky Posts > Post url added
🆕 Bluesky Posts > Type added
🆕 Bluesky Posts > Likes added
🆕 Bluesky Posts > Replies added
🆕 Bluesky Posts > Reposts added
🆕 Bluesky Posts > Quotes added

2024-11

💀 GBP Reviews > Reply Comment marked as deprecated and hidden for new data sources

2024-10

Field renames – Facebook Ads becomes Meta Ads

♻️ Fb Ads Campaigns > Created renamed to Meta Ads Campaigns > Created
♻️ Fb Ads Campaigns > Updated renamed to Meta Ads Campaigns > Updated
♻️ Fb Ads Campaigns > Start renamed to Meta Ads Campaigns > Start
♻️ Fb Ads Campaigns > Stop renamed to Meta Ads Campaigns > Stop
♻️ Fb Ads Campaigns > Name renamed to Meta Ads Campaigns > Name
♻️ Fb Ads Campaigns > Id renamed to Meta Ads Campaigns > Id
♻️ Fb Ads Campaigns > Objective renamed to Meta Ads Campaigns > Objective
♻️ Fb Ads Campaigns > Buying Type renamed to Meta Ads Campaigns > Buying Type
♻️ Fb Ads Campaigns > Custom Event Type renamed to Meta Ads Campaigns > Custom Event Type
♻️ Fb Ads Campaigns > Impressions renamed to Meta Ads Campaigns > Impressions
♻️ Fb Ads Campaigns > Credit Spends renamed to Meta Ads Campaigns > Credit Spends
♻️ Fb Ads Campaigns > Game Plays renamed to Meta Ads Campaigns > Game Plays
♻️ Fb Ads Campaigns > Landing Page Views renamed to Meta Ads Campaigns > Landing Page Views
💀 Deprecated: Fb Ads Campaigns > Custom Conversions defined by the advertiser marked as deprecated and hidden for new data sources
♻️ Fb Ads Campaigns > Outbound Clicks renamed to Meta Ads Campaigns > Outbound Clicks
♻️ Fb Ads Campaigns > Mobile App Contacts renamed to Meta Ads Campaigns > Mobile App Contacts
♻️ Fb Ads Campaigns > Offline Contacts renamed to Meta Ads Campaigns > Offline Contacts
♻️ Fb Ads Campaigns > Products Customized renamed to Meta Ads Campaigns > Products Customized
♻️ Fb Ads Campaigns > Website Products Customized renamed to Meta Ads Campaigns > Website Products Customized
♻️ Fb Ads Campaigns > Mobile App Products Customized renamed to Meta Ads Campaigns > Mobile App Products Customized
💀 Deprecated: Fb Ads Campaigns > Impressions Reach marked as deprecated and hidden for new data sources
♻️ Fb Ads Campaigns > Offline Products Customized renamed to Meta Ads Campaigns > Offline Products Customized
♻️ Fb Ads Campaigns > On Facebook Donations renamed to Meta Ads Campaigns > On Facebook Donations
♻️ Fb Ads Campaigns > Mobile App Donations renamed to Meta Ads Campaigns > Mobile App Donations
♻️ Fb Ads Campaigns > Offline Donations renamed to Meta Ads Campaigns > Offline Donations
♻️ Fb Ads Campaigns > Location Searches renamed to Meta Ads Campaigns > Location Searches
♻️ Fb Ads Campaigns > Website Location Searches renamed to Meta Ads Campaigns > Website Location Searche
♻️ Fb Ads Campaigns > Mobile App Location Searches renamed to Meta Ads Campaigns > Mobile App Location Searches
♻️ Fb Ads Campaigns > Offline App Location Searches renamed to Meta Ads Campaigns > Offline App Location Searches
♻️ Fb Ads Campaigns > Appointments Scheduled renamed to Meta Ads Campaigns > Appointments Scheduled
♻️ Fb Ads Campaigns > Website Appointments Scheduled renamed to Meta Ads Campaigns > Website Appointments Scheduled
♻️ Fb Ads Campaigns > Reach renamed to Meta Ads Campaigns > Reach
♻️ Fb Ads Campaigns > Mobile App Appointments Scheduled renamed to Meta Ads Campaigns > Mobile App Appointments Scheduled
♻️ Fb Ads Campaigns > Offline App Appointments Scheduled renamed to Meta Ads Campaigns > Offline App Appointments Scheduled
♻️ Fb Ads Campaigns > Website Trials Started renamed to Meta Ads Campaigns > Website Trials Started
♻️ Fb Ads Campaigns > Mobile App Trials Started renamed to Meta Ads Campaigns > Mobile App Trials Started
♻️ Fb Ads Campaigns > Website Applications Submitted renamed to Meta Ads Campaigns > Website Applications Submitted
♻️ Fb Ads Campaigns > Mobile App Applications Submitted renamed to Meta Ads Campaigns > Mobile App Applications Submitted
♻️ Fb Ads Campaigns > Offline Applications Submitted renamed to Meta Ads Campaigns > Offline Applications Submitted
♻️ Fb Ads Campaigns > On Facebook Applications Submitted renamed to Meta Ads Campaigns > On Facebook Applications Submitted
♻️ Fb Ads Campaigns > Website Subscriptions renamed to Meta Ads Campaigns > Website Subscriptions
♻️ Fb Ads Campaigns > Mobile App Subscriptions renamed to Meta Ads Campaigns > Mobile App Subscriptions
♻️ Fb Ads Campaigns > Spent renamed to Meta Ads Campaigns > Spent
♻️ Fb Ads Campaigns > Offline Subscriptions renamed to Meta Ads Campaigns > Offline Subscriptions
♻️ Fb Ads Campaigns > Recurring Subscription Payments renamed to Meta Ads Campaigns > Recurring Subscription Payments
♻️ Fb Ads Campaigns > Website Recurring Subscription Payments renamed to Meta Ads Campaigns > Website Recurring Subscription Payments
♻️ Fb Ads Campaigns > Mobile App Recurring Subscription Payments renamed to Meta Ads Campaigns > Mobile App Recurring Subscription Payments
♻️ Fb Ads Campaigns > Offline Recurring Subscription Payments renamed to Meta Ads Campaigns > Offline Recurring Subscription Payments
♻️ Fb Ads Campaigns > Canceled Subscriptions renamed to Meta Ads Campaigns > Canceled Subscriptions
♻️ Fb Ads Campaigns > Website Canceled Subscriptions renamed to Meta Ads Campaigns > Website Canceled Subscriptions
♻️ Fb Ads Campaigns > Mobile App Canceled Subscriptions renamed to Meta Ads Campaigns > Mobile App Canceled Subscriptions
♻️ Fb Ads Campaigns > Offline Canceled Subscriptions renamed to Meta Ads Campaigns > Offline Canceled Subscriptions
♻️ Fb Ads Campaigns > In-App Ad Impressions renamed to Meta Ads Campaigns > In-App Ad Impressions
♻️ Fb Ads Campaigns > Clicks renamed to Meta Ads Campaigns > Clicks
♻️ Fb Ads Campaigns > Leadgen Grouped renamed to Meta Ads Campaigns > Leadgen Grouped
♻️ Fb Ads Campaigns > Levels Achieved renamed to Meta Ads Campaigns > Levels Achieved
♻️ Fb Ads Campaigns > Ratings Submitted renamed to Meta Ads Campaigns > Ratings Submitted
♻️ Fb Ads Campaigns > Credit Spends renamed to Meta Ads Campaigns > Credit Spends
♻️ Fb Ads Campaigns > Tutorials Completed renamed to Meta Ads Campaigns > Tutorials Completed
♻️ Fb Ads Campaigns > Cost per estimated Ad Recallers renamed to Meta Ads Campaigns > Cost per estimated Ad Recallers
♻️ Fb Ads Campaigns > Estimated Ad recallers renamed to Meta Ads Campaigns > Estimated Ad recallers
♻️ Fb Ads Campaigns > Monthly aggregation renamed to Meta Ads Campaigns > Monthly aggregation
♻️ Fb Ads Campaigns > Video Total Views (Video play actions) renamed to Meta Ads Campaigns > Video Total Views (Video play actions)
♻️ Fb Ads Campaigns > ThruPlays renamed to Meta Ads Campaigns > ThruPlays
♻️ Fb Ads Campaigns > Unique Cicks renamed to Meta Ads Campaigns > Unique Cicks
♻️ Fb Ads Campaigns > Estimated Ad Recall Lift Rate renamed to Meta Ads Campaigns > Estimated Ad Recall Lift Rate
♻️ Fb Ads Campaigns > Average Ad Frecuency renamed to Meta Ads Campaigns > Average Ad Frecuency
♻️ Fb Ads Campaigns > CTR (Link Clicks) renamed to Meta Ads Campaigns > CTR (Link Clicks)
♻️ Fb Ads Campaigns > CTR (Outbound Clicks) renamed to Meta Ads Campaigns > CTR (Outbound Clicks)
♻️ Fb Ads Campaigns > Cost per Conversion renamed to Meta Ads Campaigns > Cost per Conversion
♻️ Fb Ads Campaigns > Conversions renamed to Meta Ads Campaigns > Conversions
♻️ Fb Ads Campaigns > Conversions Value renamed to Meta Ads Campaigns > Conversions Value
💀 Deprecated: Fb Ads Campaigns > Cost per Conversion marked as deprecated and hidden for new data sources
♻️ Fb Ads Campaigns > CPC renamed to Meta Ads Campaigns > CPC
♻️ Fb Ads Campaigns > CPM renamed to Meta Ads Campaigns > CPM
♻️ Fb Ads Campaigns > CTR (Clicks) renamed to Meta Ads Campaigns > CTR (Clicks)
♻️ Fb Ads Campaigns > ROAS renamed to Meta Ads Campaigns > ROAS
♻️ Fb Ads Campaigns > All conversions value renamed to Meta Ads Campaigns > All conversions value
♻️ Fb Ads Campaigns > Purchase (Offline Conversion) renamed to Meta Ads Campaigns > Purchase (Offline Conversion)
♻️ Fb Ads Campaigns > Purchase (On Site Conversion) renamed to Meta Ads Campaigns > Purchase (On Site Conversion)
♻️ Fb Ads Campaigns > Fb Pixel Purchase (Off Site Conversion) renamed to Meta Ads Campaigns > Fb Pixel Purchase (Off Site Conversion)
♻️ Fb Ads Campaigns > Mobile Purchase (App Custom Event) renamed to Meta Ads Campaigns > Mobile Purchase (App Custom Event)
♻️ Fb Ads Campaigns > Omni Purchase renamed to Meta Ads Campaigns > Omni Purchase
♻️ Fb Ads Campaigns > Offsite Fb Pixel Custom Conversion renamed to Meta Ads Campaigns > Offsite Fb Pixel Custom Conversion
♻️ Fb Ads Campaigns > Offsite custom conversion renamed to Meta Ads Campaigns > Offsite custom conversion
♻️ Fb Ads Campaigns > Add Payment Info (Offsite fb pixel conversion) renamed to Meta Ads Campaigns > Add Payment Info (Offsite fb pixel conversion)
♻️ Fb Ads Campaigns > Initiate Checkout (Offsite Fb Pixel conversion) renamed to Meta Ads Campaigns > Initiate Checkout (Offsite Fb Pixel conversion)
♻️ Fb Ads Campaigns > Add to cart (Offsite Fb Pixel conversion) renamed to Meta Ads Campaigns > Add to cart (Offsite Fb Pixel conversion)
♻️ Fb Ads Campaigns > Add to wishlist (Offsite Fb Pixel conversion) renamed to Meta Ads Campaigns > Add to wishlist (Offsite Fb Pixel conversion)
♻️ Fb Ads Campaigns > Complete registration (Offsite Fb Pixel conversion) renamed to Meta Ads Campaigns > Complete registration (Offsite Fb Pixel conversion)
♻️ Fb Ads Campaigns > Lead (Offsite Fb Pixel conversion) renamed to Meta Ads Campaigns > Lead (Offsite Fb Pixel conversion)
♻️ Fb Ads Campaigns > View content (Offsite Fb Pixel conversion) renamed to Meta Ads Campaigns > View content (Offsite Fb Pixel conversio
♻️ Fb Ads Campaigns > Search (Offsite Fb Pixel conversion) renamed to Meta Ads Campaigns > Search (Offsite Fb Pixel conversion)
♻️ Fb Ads Campaigns > Add Payment Info actions renamed to Meta Ads Campaigns > Add Payment Info actions
♻️ Fb Ads Campaigns > Add to wishlist actions renamed to Meta Ads Campaigns > Add to wishlist actions
♻️ Fb Ads Campaigns > Leads renamed to Meta Ads Campaigns > Leads
♻️ Fb Ads Campaigns > Mobile App installs renamed to Meta Ads Campaigns > Mobile App installs
💀 Deprecated: Fb Ads Campaigns > Landing page views marked as deprecated and hidden for new data sources
♻️ Fb Ads Campaigns > Link Clicks renamed to Meta Ads Campaigns > Link Clicks
♻️ Fb Ads Campaigns > Page Interactions renamed to Meta Ads Campaigns > Page Interactions
♻️ Fb Ads Campaigns > Post Interactions renamed to Meta Ads Campaigns > Post Interactions
♻️ Fb Ads Campaigns > Post shares renamed to Meta Ads Campaigns > Post shares
♻️ Fb Ads Campaigns > Post Comments renamed to Meta Ads Campaigns > Post Comments
♻️ Fb Ads Campaigns > Page Likes renamed to Meta Ads Campaigns > Page Likes
♻️ Fb Ads Campaigns > Video Views renamed to Meta Ads Campaigns > Video Views
♻️ Fb Ads Campaigns > Photo views renamed to Meta Ads Campaigns > Photo views
♻️ Fb Ads Campaigns > Interactive component tap renamed to Meta Ads Campaigns > Interactive component tap
♻️ Fb Ads Campaigns > Rsvp renamed to Meta Ads Campaigns > Rsvp
♻️ Fb Ads Campaigns > Mobile add to cart renamed to Meta Ads Campaigns > Mobile add to cart
♻️ Fb Ads Campaigns > Mobile add to whishlist renamed to Meta Ads Campaigns > Mobile add to whishlist
♻️ Fb Ads Campaigns > Mobile complete registration renamed to Meta Ads Campaigns > Mobile complete registration
♻️ Fb Ads Campaigns > Mobile activate app renamed to Meta Ads Campaigns > Mobile activate app
♻️ Fb Ads Campaigns > Mobile achievement unlocked renamed to Meta Ads Campaigns > Mobile achievement unlocked
♻️ Fb Ads Campaigns > Mobile search renamed to Meta Ads Campaigns > Mobile search
♻️ Fb Ads Campaigns > Mobile content view renamed to Meta Ads Campaigns > Mobile content view
♻️ Fb Ads Campaigns > Mobile custom other event renamed to Meta Ads Campaigns > Mobile custom other event
♻️ Fb Ads Campaigns > Omni channel custom renamed to Meta Ads Campaigns > Omni channel custom
♻️ Fb Ads Campaigns > Achievement unlocked (Omni) renamed to Meta Ads Campaigns > Achievement unlocked (Omni)
♻️ Fb Ads Campaigns > Add to cart (Omni) renamed to Meta Ads Campaigns > Add to cart (Omni)
♻️ Fb Ads Campaigns > Activate app (Omni) renamed to Meta Ads Campaigns > Activate app (Omni)
♻️ Fb Ads Campaigns > Install App (Omni) renamed to Meta Ads Campaigns > Install App (Omni)
♻️ Fb Ads Campaigns > Initiated Checkout (Omni) renamed to Meta Ads Campaigns > Initiated Checkout (Omni)
♻️ Fb Ads Campaigns > Complete registration (Omni) renamed to Meta Ads Campaigns > Complete registration (Omni)
♻️ Fb Ads Campaigns > Search (Omni) renamed to Meta Ads Campaigns > Search (Omni)
♻️ Fb Ads Campaigns > View content (Omni) renamed to Meta Ads Campaigns > View content (Omni)
♻️ Fb Ads Campaigns > Offsite conversion renamed to Meta Ads Campaigns > Offsite conversion
♻️ Fb Ads Campaigns > Flow complete renamed to Meta Ads Campaigns > Flow complete
♻️ Fb Ads Campaigns > Submit Application renamed to Meta Ads Campaigns > Submit Application
♻️ Fb Ads Campaigns > Post save renamed to Meta Ads Campaigns > Post save
♻️ Fb Ads Campaigns > View content renamed to Meta Ads Campaigns > View content
♻️ Fb Ads Campaigns > Messaging Block renamed to Meta Ads Campaigns > Messaging Block
♻️ Fb Ads Campaigns > Messaging Conversation started 7d renamed to Meta Ads Campaigns > Messaging Conversation started 7d
♻️ Fb Ads Campaigns > Messaging first reply renamed to Meta Ads Campaigns > Messaging first reply
♻️ Fb Ads Campaigns > App Installs renamed to Meta Ads Campaigns > App Installs
♻️ Fb Ads Campaigns > Post Reactions renamed to Meta Ads Campaigns > Post Reactions
♻️ Fb Ads Campaigns > Contacts renamed to Meta Ads Campaigns > Contacts
♻️ Fb Ads Campaigns > Website Contacts renamed to Meta Ads Campaigns > Website Contacts
♻️ Fb Ads Campaigns > Donations renamed to Meta Ads Campaigns > Donations
♻️ Fb Ads Campaigns > Website Donations renamed to Meta Ads Campaigns > Website Donations
♻️ Fb Ads Campaigns > Trials Started renamed to Meta Ads Campaigns > Trials Started
♻️ Fb Ads Campaigns > Offline Trials Started renamed to Meta Ads Campaigns > Offline Trials Started
♻️ Fb Ads Campaigns > Applications Submitted renamed to Meta Ads Campaigns > Applications Submitted
♻️ Fb Ads Campaigns > Subscriptions renamed to Meta Ads Campaigns > Subscriptions
♻️ Fb Ads Campaigns > In-App Ad Clicks renamed to Meta Ads Campaigns > In-App Ad Clicks
♻️ Fb Ads Campaigns > Call Confirmation Clicks renamed to Meta Ads Campaigns > Call Confirmation Clicks
♻️ Fb Ads Campaigns > All On-Facebook Leads renamed to Meta Ads Campaigns > All On-Facebook Leads
♻️ Fb Ads Campaigns > Mobile App Payment Details renamed to Meta Ads Campaigns > Mobile App Payment Details
♻️ Fb Ads Campaigns > Mobile App Checkouts renamed to Meta Ads Campaigns > Mobile App Checkouts
♻️ Fb Ads Campaigns > Mobile App Achievements renamed to Meta Ads Campaigns > Mobile App Achievements
♻️ Fb Ads Campaigns > Mobile App Ratings renamed to Meta Ads Campaigns > Mobile App Ratings
♻️ Fb Ads Campaigns > Mobile App Credit Spends renamed to Meta Ads Campaigns > Mobile App Credit Spends
♻️ Fb Ads Campaigns > Mobile App Tutorial Completions renamed to Meta Ads Campaigns > Mobile App Tutorial Completions
♻️ Fb Ads Campaigns > App Uses renamed to Meta Ads Campaigns > App Uses
♻️ Fb Ads Campaigns > Check-ins renamed to Meta Ads Campaigns > Check-ins
♻️ Fb Ads Ads > Ad Group Id renamed to Meta Ads > Ad Group Id
♻️ Fb Ads Ads > Ad Group Name renamed to Meta Ads > Ad Group Name
♻️ Fb Ads Ads > Ad Id renamed to Meta Ads > Ad Id
♻️ Fb Ads Ads > Ad Name renamed to Meta Ads > Ad Name
♻️ Fb Ads Ads > Campaign Id renamed to Meta Ads > Campaign Id
♻️ Fb Ads Ads > Campaign Name renamed to Meta Ads > Campaign Name
♻️ Fb Ads Ads > Custom Event Type renamed to Meta Ads > Custom Event Type
♻️ Fb Ads Ads > Date renamed to Meta Ads > Date
♻️ Fb Ads Ads > Average Cpc renamed to Meta Ads > Average Cpc
♻️ Fb Ads Ads > Average Cpm renamed to Meta Ads > Average Cpm
♻️ Fb Ads Ads > Donate Mobile App renamed to Meta Ads > Donate Mobile App
♻️ Fb Ads Ads > Donate Offline renamed to Meta Ads > Donate Offline
♻️ Fb Ads Ads > Donate On Facebook renamed to Meta Ads > Donate On Facebook
♻️ Fb Ads Ads > Donate Total renamed to Meta Ads > Donate Total
♻️ Fb Ads Ads > Donate Website renamed to Meta Ads > Donate Website
♻️ Fb Ads Ads > Estimated Ad Recallers renamed to Meta Ads > Estimated Ad Recallers
♻️ Fb Ads Ads > Find Location Mobile App renamed to Meta Ads > Find Location Mobile App
♻️ Fb Ads Ads > Find Location Offline renamed to Meta Ads > Find Location Offline
♻️ Fb Ads Ads > Find Location Total renamed to Meta Ads > Find Location Total
♻️ Fb Ads Ads > Find Location Website renamed to Meta Ads > Find Location Website
♻️ Fb Ads Ads > Clicks renamed to Meta Ads > Clicks
♻️ Fb Ads Ads > Games Plays renamed to Meta Ads > Games Plays
♻️ Fb Ads Ads > Landing Page View renamed to Meta Ads > Landing Page View
♻️ Fb Ads Ads > Leadgen Grouped renamed to Meta Ads > Leadgen Grouped
♻️ Fb Ads Ads > Omni Level Achieved renamed to Meta Ads > Omni Level Achieved
♻️ Fb Ads Ads > Omni Rate renamed to Meta Ads > Omni Rate
♻️ Fb Ads Ads > Omni Spend Credits renamed to Meta Ads > Omni Spend Credits
♻️ Fb Ads Ads > Omni Tutorial Completion renamed to Meta Ads > Omni Tutorial Completion
♻️ Fb Ads Ads > Onsite Conversion Lead Grouped renamed to Meta Ads > Onsite Conversion Lead Grouped
♻️ Fb Ads Ads > Outbound Clicks renamed to Meta Ads > Outbound Clicks
♻️ Fb Ads Ads > Post Reaction renamed to Meta Ads > Post Reaction
♻️ Fb Ads Ads > Conversions renamed to Meta Ads > Conversions
♻️ Fb Ads Ads > Recurring Subscription Payment Mobile App renamed to Meta Ads > Recurring Subscription Payment Mobile App
♻️ Fb Ads Ads > Recurring Subscription Payment Offline renamed to Meta Ads > Recurring Subscription Payment Offline
♻️ Fb Ads Ads > Recurring Subscription Payment Total renamed to Meta Ads > Recurring Subscription Payment Total
♻️ Fb Ads Ads > Recurring Subscription Payment Website renamed to Meta Ads > Recurring Subscription Payment Website
♻️ Fb Ads Ads > Schedule Mobile App renamed to Meta Ads > Schedule Mobile App
♻️ Fb Ads Ads > Schedule Offline renamed to Meta Ads > Schedule Offline
♻️ Fb Ads Ads > Schedule Total renamed to Meta Ads > Schedule Total
♻️ Fb Ads Ads > Schedule Website renamed to Meta Ads > Schedule Website
♻️ Fb Ads Ads > Start Trial Mobile App renamed to Meta Ads > Start Trial Mobile App
♻️ Fb Ads Ads > Start Trial Offline renamed to Meta Ads > Start Trial Offline
♻️ Fb Ads Ads > Cost renamed to Meta Ads > Cost
♻️ Fb Ads Ads > Start Trial Total renamed to Meta Ads > Start Trial Total
♻️ Fb Ads Ads > Start Trial Website renamed to Meta Ads > Start Trial Website
♻️ Fb Ads Ads > Submit Application Mobile App renamed to Meta Ads > Submit Application Mobile App
♻️ Fb Ads Ads > Submit Application Offline renamed to Meta Ads > Submit Application Offline
♻️ Fb Ads Ads > Submit Application On Facebook renamed to Meta Ads > Submit Application On Facebook
♻️ Fb Ads Ads > Submit Application Total renamed to Meta Ads > Submit Application Total
♻️ Fb Ads Ads > Submit Application Website renamed to Meta Ads > Submit Application Website
♻️ Fb Ads Ads > Subscribe Mobile App renamed to Meta Ads > Subscribe Mobile App
♻️ Fb Ads Ads > Subscribe Offline renamed to Meta Ads > Subscribe Offline
♻️ Fb Ads Ads > Subscribe Total renamed to Meta Ads > Subscribe Total
♻️ Fb Ads Ads > Ctr (Clicks) renamed to Meta Ads > Ctr (Clicks)
♻️ Fb Ads Ads > Subscribe Website renamed to Meta Ads > Subscribe Website
♻️ Fb Ads Ads > Video Total Views (Video play actions) renamed to Meta Ads > Video Total Views (Video play actions)
♻️ Fb Ads Ads > ThruPlays renamed to Meta Ads > ThruPlays
♻️ Fb Ads Ads > Estimated Ad Recall Lift Rate renamed to Meta Ads > Estimated Ad Recall Lift Rate
♻️ Fb Ads Ads > Ad Frecuency renamed to Meta Ads > Ad Frecuency
♻️ Fb Ads Ads > Ctr (Link Clicks) renamed to Meta Ads > Ctr (Link Clicks)
♻️ Fb Ads Ads > Ctr (Outbound Clicks) renamed to Meta Ads > Ctr (Outbound Clicks)
♻️ Fb Ads Ads > Ad thumbnail renamed to Meta Ads > Ad thumbnail
♻️ Fb Ads Ads > Boost Id renamed to Meta Ads > Boost Id
♻️ Fb Ads Ads > Impressions renamed to Meta Ads > Impressions
♻️ Fb Ads Ads > Reach renamed to Meta Ads > Reach
♻️ Fb Ads Ads > Purchase (Offline Conversion) renamed to Meta Ads > Purchase (Offline Conversion)
♻️ Fb Ads Ads > Purchase (On Site Conversion) renamed to Meta Ads > Purchase (On Site Conversion)
♻️ Fb Ads Ads > Fb Pixel Purchase (Off Site Conversion) renamed to Meta Ads > Fb Pixel Purchase (Off Site Conversion)
♻️ Fb Ads Ads > Mobile Purchase (App Custom Event) renamed to Meta Ads > Mobile Purchase (App Custom Event)
♻️ Fb Ads Ads > Omni Purchase renamed to Meta Ads > Omni Purchase
♻️ Fb Ads Ads > Offsite Fb Pixel Custom Conversion renamed to Meta Ads > Offsite Fb Pixel Custom Conversion
♻️ Fb Ads Ads > Offsite custom conversion renamed to Meta Ads > Offsite custom conversion
♻️ Fb Ads Ads > Add Payment Info (Offsite fb pixel conversion) renamed to Meta Ads > Add Payment Info (Offsite fb pixel conversion)
♻️ Fb Ads Ads > Initiate Checkout (Offsite Fb Pixel conversion) renamed to Meta Ads > Initiate Checkout (Offsite Fb Pixel conversion)
♻️ Fb Ads Ads > Add to cart (Offsite Fb Pixel conversion) renamed to Meta Ads > Add to cart (Offsite Fb Pixel conversion)
♻️ Fb Ads Ads > Add to wishlist (Offsite Fb Pixel conversion) renamed to Meta Ads > Add to wishlist (Offsite Fb Pixel conversion)
♻️ Fb Ads Ads > Complete registration (Offsite Fb Pixel conversion) renamed to Meta Ads > Complete registration (Offsite Fb Pixel conversion)
♻️ Fb Ads Ads > Lead (Offsite Fb Pixel conversion) renamed to Meta Ads > Lead (Offsite Fb Pixel conversion)
♻️ Fb Ads Ads > View content (Offsite Fb Pixel conversion) renamed to Meta Ads > View content (Offsite Fb Pixel conversion)
♻️ Fb Ads Ads > Search (Offsite Fb Pixel conversion) renamed to Meta Ads > Search (Offsite Fb Pixel conversion)
♻️ Fb Ads Ads > Add Payment Info actions renamed to Meta Ads > Add Payment Info actions
♻️ Fb Ads Ads > Add to wishlist actions renamed to Meta Ads > Add to wishlist actions
♻️ Fb Ads Ads > Leads renamed to Meta Ads > Leads
♻️ Fb Ads Ads > Mobile App installs renamed to Meta Ads > Mobile App installs
💀 Deprecated: Fb Ads Ads > Landing page views marked as deprecated and hidden for new data sources
♻️ Fb Ads Ads > Link Clicks renamed to Meta Ads > Link Clicks
♻️ Fb Ads Ads > Page Engagements renamed to Meta Ads > Page Engagements
♻️ Fb Ads Ads > Post Engagements renamed to Meta Ads > Post Engagements
♻️ Fb Ads Ads > Post shares renamed to Meta Ads > Post shares
♻️ Fb Ads Ads > Post Comments renamed to Meta Ads > Post Comments
♻️ Fb Ads Ads > Page Likes renamed to Meta Ads > Page Likes
♻️ Fb Ads Ads > Video Views renamed to Meta Ads > Video Views
♻️ Fb Ads Ads > Photo views renamed to Meta Ads > Photo views
♻️ Fb Ads Ads > Interactive component tap renamed to Meta Ads > Interactive component tap
♻️ Fb Ads Ads > Rsvp renamed to Meta Ads > Rsvp
♻️ Fb Ads Ads > Mobile add to cart renamed to Meta Ads > Mobile add to cart
♻️ Fb Ads Ads > Mobile add to whishlist renamed to Meta Ads > Mobile add to whishlist
♻️ Fb Ads Ads > Mobile complete registration renamed to Meta Ads > Mobile complete registration
♻️ Fb Ads Ads > Mobile activate app renamed to Meta Ads > Mobile activate app
♻️ Fb Ads Ads > Mobile achievement unlocked renamed to Meta Ads > Mobile achievement unlocked
♻️ Fb Ads Ads > Mobile search renamed to Meta Ads > Mobile search
♻️ Fb Ads Ads > Mobile content view renamed to Meta Ads > Mobile content view
♻️ Fb Ads Ads > Mobile custom other event renamed to Meta Ads > Mobile custom other event
♻️ Fb Ads Ads > Omni channel custom renamed to Meta Ads > Omni channel custom
♻️ Fb Ads Ads > Achievement unlocked (Omni) renamed to Meta Ads > Achievement unlocked (Omni)
♻️ Fb Ads Ads > Add to cart (Omni) renamed to Meta Ads > Add to cart (Omni)
♻️ Fb Ads Ads > Activate app (Omni) renamed to Meta Ads > Activate app (Omni)
♻️ Fb Ads Ads > Install App (Omni) renamed to Meta Ads > Install App (Omni)
♻️ Fb Ads Ads > Initiated Checkout (Omni) renamed to Meta Ads > Initiated Checkout (Omni)
♻️ Fb Ads Ads > Complete registration (Omni) renamed to Meta Ads > Complete registration (Omni)
♻️ Fb Ads Ads > Search (Omni) renamed to Meta Ads > Search (Omni)
♻️ Fb Ads Ads > View content (Omni) renamed to Meta Ads > View content (Omni)
♻️ Fb Ads Ads > Offsite conversion renamed to Meta Ads > Offsite conversion
♻️ Fb Ads Ads > Flow complete renamed to Meta Ads > Flow complete
♻️ Fb Ads Ads > Submit Application renamed to Meta Ads > Submit Application
♻️ Fb Ads Ads > Post save renamed to Meta Ads > Post save
♻️ Fb Ads Ads > View content renamed to Meta Ads > View content
♻️ Fb Ads Ads > Messaging Block renamed to Meta Ads > Messaging Block
♻️ Fb Ads Ads > Messaging Conversation started 7d renamed to Meta Ads > Messaging Conversation started 7d
♻️ Fb Ads Ads > Messaging first reply renamed to Meta Ads > Messaging first reply
♻️ Fb Ads Ads > ROAS renamed to Meta Ads > ROAS
♻️ Fb Ads Ads > All conversions value renamed to Meta Ads > All conversions value
♻️ Fb Ads Ads > Ad Click Mobile App renamed to Meta Ads > Ad Click Mobile App
♻️ Fb Ads Ads > Ad Impression Mobile App renamed to Meta Ads > Ad Impression Mobile App
♻️ Fb Ads Ads > App Custom Event Fb Mobile Add Payment Info renamed to Meta Ads > App Custom Event Fb Mobile Add Payment Info
♻️ Fb Ads Ads > App Custom Event Fb Mobile Initiated Checkout renamed to Meta Ads > App Custom Event Fb Mobile Initiated Checkout
♻️ Fb Ads Ads > App Custom Event Fb Mobile Level Achieved renamed to Meta Ads > App Custom Event Fb Mobile Level Achieved
♻️ Fb Ads Ads > App Custom Event Fb Mobile Rate renamed to Meta Ads > App Custom Event Fb Mobile Rate
♻️ Fb Ads Ads > App Custom Event Fb Mobile Spent Credits renamed to Meta Ads > App Custom Event Fb Mobile Spent Credits
♻️ Fb Ads Ads > App Custom Event Fb Mobile Tutorial Completion renamed to Meta Ads > App Custom Event Fb Mobile Tutorial Completion
♻️ Fb Ads Ads > App Install renamed to Meta Ads > App Install
♻️ Fb Ads Ads > App Use renamed to Meta Ads > App Use
♻️ Fb Ads Ads > Cancel Subscription Mobile App renamed to Meta Ads > Cancel Subscription Mobile App
♻️ Fb Ads Ads > Cancel Subscription Offline renamed to Meta Ads > Cancel Subscription Offline
♻️ Fb Ads Ads > Cancel Subscription Total renamed to Meta Ads > Cancel Subscription Total
♻️ Fb Ads Ads > Cancel Subscription Website renamed to Meta Ads > Cancel Subscription Website
♻️ Fb Ads Ads > Checkin renamed to Meta Ads > Checkin
♻️ Fb Ads Ads > Click To Call Call Confirm renamed to Meta Ads > Click To Call Call Confirm
♻️ Fb Ads Ads > Contact Mobile App renamed to Meta Ads > Contact Mobile App
♻️ Fb Ads Ads > Contact Offline renamed to Meta Ads > Contact Offline
♻️ Fb Ads Ads > Contact Total renamed to Meta Ads > Contact Total
♻️ Fb Ads Ads > Contact Website renamed to Meta Ads > Contact Website
♻️ Fb Ads Ads > Cost Per Estimated Ad Recallers renamed to Meta Ads > Cost Per Estimated Ad Recallers
♻️ Fb Ads Ads > Credit Spent renamed to Meta Ads > Credit Spent
♻️ Fb Ads Ads > Customize Product Mobile App renamed to Meta Ads > Customize Product Mobile App
♻️ Fb Ads Ads > Customize Product Offline renamed to Meta Ads > Customize Product Offline
♻️ Fb Ads Ads > Customize Product Total renamed to Meta Ads > Customize Product Total
♻️ Fb Ads Ads > Customize Product Website renamed to Meta Ads > Customize Product Website

Field renames – Evolution data

♻️ Fb Ads Evolution > Impressions renamed to Meta Ads Evolution > Impressions
♻️ Fb Ads Evolution > Reach renamed to Meta Ads Evolution > Reach
♻️ Fb Ads Evolution > Total Reach renamed to Meta Ads Evolution > Total Reach
♻️ Fb Ads Evolution > Spent renamed to Meta Ads Evolution > Spent
♻️ Fb Ads Evolution > Clicks renamed to Meta Ads Evolution > Clicks
♻️ Fb Ads Evolution > CPM renamed to Meta Ads Evolution > CPM
♻️ Fb Ads Evolution > CPC renamed to Meta Ads Evolution > CPC
♻️ Fb Ads Evolution > CTR renamed to Meta Ads Evolution > CTR
♻️ Fb Ads Evolution > ROAS renamed to Meta Ads Evolution > ROAS
♻️ Fb Ads Evolution > All conversions value renamed to Meta Ads Evolution > All conversions value

Deprecated fields (hidden for new data sources)

💀 Deprecated: Facebook Demographic > Age
💀 Deprecated: Facebook Demographic > Gender
💀 Deprecated: Facebook Demographic > Age/Gender Followers
💀 Deprecated: Facebook Evolution > Page Website Clicks
💀 Deprecated: Facebook Evolution > Page CTA Clicks
💀 Deprecated: Facebook Evolution > Page Posts Clicks
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (Male)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (Female)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (Unknown)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (13-17)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (18-24)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (25-34)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (35-44)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (45-54)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (55-64)
💀 Deprecated: Facebook Evolution > Demographics. Page impressions (65+)
💀 Deprecated: GBP Evolution > Queries Direct
💀 Deprecated: GBP Evolution > Queries Indirect
💀 Deprecated: GBP Evolution > Queries Chain
💀 Deprecated: GBP Evolution > Queries Total
💀 Deprecated: GBP Evolution > Views Maps
💀 Deprecated: GBP Evolution > Views Search
💀 Deprecated: GBP Evolution > Views Total
💀 Deprecated: GBP Evolution > Clicks Website
💀 Deprecated: GBP Evolution > Clicks Phone
💀 Deprecated: GBP Evolution > Clicks Directions
💀 Deprecated: GBP Evolution > Total Actions
💀 Deprecated: Instagram Posts > Clicks organic
💀 Deprecated: TikTok Ads > Actions
💀 Deprecated: Youtube Evolution > Likes
💀 Deprecated: Youtube Evolution > Dislikes
💀 Deprecated: Youtube Evolution > Comments
💀 Deprecated: Youtube Videos > Date Published
💀 Deprecated: Youtube Videos > Date Published with time
💀 Deprecated: Youtube Videos > Thumbnail
💀 Deprecated: Youtube Videos > Video Id
💀 Deprecated: Youtube Videos > Video url
💀 Deprecated: Youtube Videos > Views
💀 Deprecated: Youtube Videos > Watch Minutes
💀 Deprecated: Youtube Videos > Avg View Duration
💀 Deprecated: Youtube Videos > Likes
💀 Deprecated: Youtube Videos > Dislikes
💀 Deprecated: Youtube Videos > Comments
💀 Deprecated: Youtube Videos > Shares
💀 Deprecated: Youtube Videos > Ad Impressions
💀 Deprecated: Youtube Videos > Estimated Revenue
💀 Deprecated: Youtube Videos > Estimated Red Partner Revenue
💀 Deprecated: Youtube Videos > Monetized Playbacks
💀 Deprecated: Youtube Videos > Title

Removed fields

🚮 flabel has been removed.

Field renames and improvements

♻️ Brand Info > Facebook Ads Name renamed to Brand Info > Meta Ads Name
♻️ Brand Info > Facebook Ads Picture renamed to Brand Info > Meta Ads Picture
♻️ Fb Ads Evolution > Spent has an improved field description
♻️ Instagram Evolution > Avg reach per post has an improved field description
♻️ Instagram Evolution > Avg reach per story has an improved field description
♻️ Instagram Posts > Business Id has an improved field description
♻️ Instagram Reels > Business Id has an improved field description
♻️ Instagram Stories > Business Id has an improved field description
♻️ TikTok Ads > Ad Group Id has an improved field description
♻️ TikTok Ads > Ad Group Name has an improved field description
♻️ TikTok Ads > Ad Id has an improved field description
♻️ TikTok Ads > Ad Name has an improved field description

2024-09

Deprecated fields:

💀 Facebook Evolution > Page Website Clicks is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Page CTA Clicks is now deprecated and hidden for new data sources.
💀 Deprecated: Facebook Evolution > Page Posts Clicks is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (Male) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (Female) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (Unknown) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (13-17) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (18-24) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (25-34) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (35-44) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (45-54) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (55-64) is now deprecated and hidden for new data sources.
💀 Facebook Evolution > Demographics. Page impressions (65+) is now deprecated and hidden for new data sources.

New fields:

🆕 Facebook Demographic > Locale Name has been added.
🆕 Facebook Demographic > Locale Reach has been added.
🆕 Facebook Evolution > Page Total Clicks has been added.

2024-08

New LinkedIn Demographics fields:

🆕 Linkedin Demographics > Area Followers Name has been added.
🆕 Linkedin Demographics > Area Followers Value has been added.
🆕 Linkedin Demographics > Country Followers Name has been added.
🆕 Linkedin Demographics > Country Followers Value has been added.
🆕 Linkedin Demographics > Function Followers Name has been added.
🆕 Linkedin Demographics > Function Followers Value has been added.
🆕 Linkedin Demographics > Industry Followers Name has been added.
🆕 Linkedin Demographics > Industry Followers Value has been added.
🆕 Linkedin Demographics > Seniority Followers Name has been added.
🆕 Linkedin Demographics > Seniority Followers Value has been added.
🆕 Linkedin Demographics > Company Size Followers Name has been added.
🆕 Linkedin Demographics > Company Size Followers Value has been added.

2024-07

♻️ Facebook Reels > Reel Comments has been renamed to Facebook Reels > Reel Actions, and the field description was improved.

2024-06

♻️ TikTok Ads Evolution > Impressions now has an improved field description.
♻️ TikTok Ads Evolution > Cost now has an improved field description.
♻️ TikTok Ads Evolution > Clicks now has an improved field description.
♻️ TikTok Ads Evolution > Conversions now has an improved field description.
♻️ TikTok Ads Evolution > CPM now has an improved field description.
♻️ TikTok Ads Evolution > CPC now has an improved field description.
♻️ TikTok Ads Evolution > CTR now has an improved field description.

New fields for Threads:

🆕 Threads Demographic > Age has been added.
🆕 Threads Demographic > Age Followers has been added.
🆕 Threads Demographic > City Name has been added.
🆕 Threads Demographic > City Followers has been added.
🆕 Threads Demographic > Gender has been added.
🆕 Threads Demographic > Gender Followers has been added.
🆕 Threads Demographic > Country Name has been added.
🆕 Threads Demographic > Country Followers has been added.

🆕 Threads Evolution > Followers has been added.
🆕 Threads Evolution > Posts has been added.
🆕 Threads Evolution > Delta Followers has been added.
🆕 Threads Evolution > Engagement has been added.
🆕 Threads Evolution > Interactions has been added.
🆕 Threads Evolution > Impressions has been added.
🆕 Threads Evolution > Likes has been added.
🆕 Threads Evolution > Replies has been added.
🆕 Threads Evolution > Reposts has been added.
🆕 Threads Evolution > Quotes has been added.

🆕 Threads Posts > Published Date has been added.
🆕 Threads Posts > Published Date with time has been added.
🆕 Threads Posts > Text has been added.
🆕 Threads Posts > Post Id has been added.
🆕 Threads Posts > Image Link has been added.
🆕 Threads Posts > Post url has been added.
🆕 Threads Posts > Type has been added.
🆕 Threads Posts > Impressions has been added.
🆕 Threads Posts > Likes has been added.
🆕 Threads Posts > Replies has been added.
🆕 Threads Posts > Reposts has been added.
🆕 Threads Posts > Quotes has been added.

Deprecated:

💀 Facebook Demographic > Age/Gender Followers is now deprecated and hidden for new data sources.

New metrics for Pinterest:

🆕 Pinterest Evolution > Following has been added.
🆕 Pinterest Evolution > Followers has been added.
🆕 Pinterest Evolution > Delta followers has been added.

2024-05

💀 Facebook Demographic > Age is now deprecated and hidden for new data sources.
💀 Facebook Demographic > Gender is now deprecated and hidden for new data sources.
♻️ Facebook Evolution > Page impressions (Male) has been renamed to Facebook Evolution > Demographics. Page impressions (Male).
♻️ Facebook Evolution > Page impressions (Female) has been renamed to Facebook Evolution > Demographics. Page impressions (Female).
♻️ Facebook Evolution > Page impressions (Unknown) has been renamed to Facebook Evolution > Demographics. Page impressions (Unknown).
♻️ Facebook Evolution > Page impressions (13-17) has been renamed to Facebook Evolution > Demographics. Page impressions (13-17).
♻️ Facebook Evolution > Page impressions (18-24) has been renamed to Facebook Evolution > Demographics. Page impressions (18-24).
♻️ Facebook Evolution > Page impressions (25-34) has been renamed to Facebook Evolution > Demographics. Page impressions (25-34).
♻️ Facebook Evolution > Page impressions (35-44) has been renamed to Facebook Evolution > Demographics. Page impressions (35-44).
♻️ Facebook Evolution > Page impressions (45-54) has been renamed to Facebook Evolution > Demographics. Page impressions (45-54).
♻️ Facebook Evolution > Page impressions (55-64) has been renamed to Facebook Evolution > Demographics. Page impressions (55-64) and the field description was improved.
♻️ Facebook Evolution > Page impressions (65+) has been renamed to Facebook Evolution > Demographics. Page impressions (65+).
💀 Facebook Evolution > Page Posts Clicks is now deprecated and hidden for new data sources.
🆕 Facebook Evolution > Page impressions (Male) has been added.
🆕 Facebook Evolution > Page impressions (Female) has been added.
🆕 Facebook Evolution > Page impressions (Unknown) has been added.
🆕 Facebook Evolution > Page impressions (13-17) has been added.
🆕 Facebook Evolution > Page impressions (18-24) has been added.
🆕 Facebook Evolution > Page impressions (25-34) has been added.
🆕 Facebook Evolution > Page impressions (35-44) has been added.
🆕 Facebook Evolution > Page impressions (45-54) has been added.
🆕 Facebook Evolution > Page impressions (55-64) has been added.
🆕 Facebook Evolution > Page impressions (65+) has been added.
🆕 LinkedIn Posts > Type has been added.
🆕 TikTok Videos > Type has been added.

2024-02

💀 TikTok Ads > Actions is now deprecated and hidden for new data sources.
🆕 Facebook Evolution > Page Stories Count has been added.
🆕 Facebook Stories > Date has been added.
🆕 Facebook Stories > Date with time has been added.
🆕 Facebook Stories > Thumbnail has been added.
🆕 Facebook Stories > Type has been added.

2024-01

♻️ Facebook Competitors > Page Likes has been renamed to Facebook Competitors > Page Followers and the field description was improved.
🆕 Facebook Competitors > Page Likes has been added.
♻️ Brand Summary Posts > Engagement field description was improved.
♻️ Instagram Evolution > Engagement timeline field description was improved.
♻️ Instagram Evolution > Reels Engagement timeline field description was improved.
♻️ LinkedIn Evolution > Engagement field description was improved.
♻️ LinkedIn Posts > Engagement field description was improved.
♻️ Pinterest Evolution > Engagement field description was improved.
♻️ TikTok Evolution > Engagement field description was improved.
♻️ TikTok Videos > Engagement field description was improved.
♻️ Twitter Evolution > Engagement field description was improved.

2023-12

🆕 Instagram Evolution > Reels Shares has been added.

2023-11

♻️ Brand Info > GMB Account Name has been renamed to Brand Info > GBP Account Name.
🆕 Brand Info > Website Title has been added.
🆕 Brand Info > Website Url has been added.
🆕 Brand Summary Posts > Network has been added.
🆕 Brand Summary Posts > Date with Time has been added.
🆕 Brand Summary Posts > Link has been added.
🆕 Brand Summary Posts > Image has been added.
🆕 Brand Summary Posts > Text has been added.
🆕 Brand Summary Posts > Impressions has been added.
🆕 Brand Summary Posts > Interactions has been added.
🆕 Brand Summary Posts > Engagement has been added.
🆕 Facebook Posts > Destination Link has been added.

Deprecated GMB Metrics (now GBP)

The following fields from GMB Evolution have been deprecated and are hidden for new data sources:

💀 GMB Evolution > Queries Direct
💀 GMB Evolution > Queries Indirect
💀 GMB Evolution > Queries Chain
💀 GMB Evolution > Queries Total
💀 GMB Evolution > Views Maps
💀 GMB Evolution > Views Search
💀 GMB Evolution > Views Total
💀 GMB Evolution > Clicks Website
💀 GMB Evolution > Clicks Phone
💀 GMB Evolution > Clicks Directions
💀 GMB Evolution > Total Actions

GBP (formerly GMB) – Field Renames

♻️ GMB Evolution > Reviews Rating was renamed to GBP Evolution > Reviews Rating.
♻️ GMB Evolution > Reviews Count was renamed to GBP Evolution > Reviews Count.
♻️ GMB Evolution > Photos Views was renamed to GBP Evolution > Photos Views.
♻️ GMB Evolution > Photos Count was renamed to GBP Evolution > Photos Count.
♻️ GMB Evolution > Posts Views was renamed to GBP Evolution > Posts Views.
♻️ GMB Evolution > Posts Count was renamed to GBP Evolution > Posts Count.
♻️ GMB Evolution > Reach Search was renamed to GBP Evolution > Reach Search.
♻️ GMB Evolution > Reach Maps was renamed to GBP Evolution > Reach Maps.
♻️ GMB Evolution > Reach Total was renamed to GBP Evolution > Reach Total.
♻️ GMB Evolution > Website Clicks was renamed to GBP Evolution > Website Clicks.
♻️ GMB Evolution > Call Clicks was renamed to GBP Evolution > Call Clicks.
♻️ GMB Evolution > Directions Clicks was renamed to GBP Evolution > Directions Clicks.
♻️ GMB Evolution > Total Clicks was renamed to GBP Evolution > Total Clicks.
♻️ GMB Evolution > Action Messages was renamed to GBP Evolution > Action Messages.
♻️ GMB Evolution > Action Bookings was renamed to GBP Evolution > Action Bookings.
♻️ GMB Evolution > Action Food Orders was renamed to GBP Evolution > Action Food Orders.
♻️ GMB Evolution > Total Actions was renamed to GBP Evolution > Total Actions.
♻️ GMB Evolution > Reach Source Name was renamed to GBP Reach Distribution > Reach Source Name.
♻️ GMB Evolution > Reach Source Value was renamed to GBP Reach Distribution > Reach Source Value.
♻️ GMB Evolution > Keyword Name was renamed to GBP Kw Searches > Keyword Name.
♻️ GMB Evolution > Keyword Value was renamed to GBP Kw Searches > Keyword Value.

♻️ GMB Photos > Post Date was renamed to GBP Photos > Post Date.
♻️ GMB Photos > Post Date with Time was renamed to GBP Photos > Post Date with Time.
♻️ GMB Photos > Media Format was renamed to GBP Photos > Media Format.
♻️ GMB Photos > Media Id was renamed to GBP Photos > Media Id.
♻️ GMB Photos > Media Url was renamed to GBP Photos > Media Url.
♻️ GMB Photos > Owner Name was renamed to GBP Photos > Owner Name.
♻️ GMB Photos > Owner Photo Url was renamed to GBP Photos > Owner Photo Url.
♻️ GMB Photos > Owner Url was renamed to GBP Photos > Owner Url.
♻️ GMB Photos > Photo Url was renamed to GBP Photos > Photo Url.
♻️ GMB Photos > Text was renamed to GBP Photos > Text.
♻️ GMB Photos > Type was renamed to GBP Photos > Type.
♻️ GMB Photos > Views was renamed to GBP Photos > Views.
♻️ GMB Photos > Views Count was renamed to GBP Photos > Views Count.

♻️ GMB Posts > Post Date was renamed to GBP Posts > Post Date.
♻️ GMB Posts > Post Date with Time was renamed to GBP Posts > Post Date with Time.
♻️ GMB Posts > Media Format was renamed to GBP Posts > Media Format.
♻️ GMB Posts > Media Id was renamed to GBP Posts > Media Id.
♻️ GMB Posts > Media Url was renamed to GBP Posts > Media Url.
♻️ GMB Posts > Owner Name was renamed to GBP Posts > Owner Name.
♻️ GMB Posts > Owner Photo was renamed to GBP Posts > Owner Photo.
♻️ GMB Posts > Owner Url was renamed to GBP Posts > Owner Url.
♻️ GMB Posts > Photo Url was renamed to GBP Posts > Photo Url.
♻️ GMB Posts > Text was renamed to GBP Posts > Text.
♻️ GMB Posts > Type was renamed to GBP Posts > Type.
♻️ GMB Posts > Views was renamed to GBP Posts > Views.
♻️ GMB Posts > Views Count was renamed to GBP Posts > Views Count.

♻️ GMB Posts & Photos > Date was renamed to GBP Posts & Photos > Date.
♻️ GMB Posts & Photos > Date with Time was renamed to GBP Posts & Photos > Date with Time.
♻️ GMB Posts & Photos > Media Format was renamed to GBP Posts & Photos > Media Format.
♻️ GMB Posts & Photos > Media Id was renamed to GBP Posts & Photos > Media Id.
♻️ GMB Posts & Photos > Media Url was renamed to GBP Posts & Photos > Media Url.
♻️ GMB Posts & Photos > Owner Name was renamed to GBP Posts & Photos > Owner Name.
♻️ GMB Posts & Photos > Owner Photo Url was renamed to GBP Posts & Photos > Owner Photo Url.
♻️ GMB Posts & Photos > Owner Url was renamed to GBP Posts & Photos > Owner Url.
♻️ GMB Posts & Photos > Photo Url was renamed to GBP Posts & Photos > Photo Url.
♻️ GMB Posts & Photos > Text was renamed to GBP Posts & Photos > Text.
♻️ GMB Posts & Photos > Type was renamed to GBP Posts & Photos > Type.
♻️ GMB Posts & Photos > Views was renamed to GBP Posts & Photos > Views.
♻️ GMB Posts & Photos > Views Count was renamed to GBP Posts & Photos > Views Count.

♻️ GMB Reviews > Review Date was renamed to GBP Reviews > Review Date.
♻️ GMB Reviews > Review Date with Time was renamed to GBP Reviews > Review Date with Time.
♻️ GMB Reviews > Name was renamed to GBP Reviews > Name.
♻️ GMB Reviews > Replied was renamed to GBP Reviews > Replied.
♻️ GMB Reviews > Reply Comment was renamed to GBP Reviews > Reply Comment.
♻️ GMB Reviews > Reviewer Name was renamed to GBP Reviews > Reviewer Name.
♻️ GMB Reviews > Reviewer Photo was renamed to GBP Reviews > Reviewer Photo.
♻️ GMB Reviews > Text was renamed to GBP Reviews > Text.
♻️ GMB Reviews > Star Rating was renamed to GBP Reviews > Star Rating.

TikTok Ads Evolution – New Metrics

🆕 TikTok Ads Evolution > Impressions was added.
🆕 TikTok Ads Evolution > Cost was added.
🆕 TikTok Ads Evolution > Clicks was added.
🆕 TikTok Ads Evolution > Conversions was added.
🆕 TikTok Ads Evolution > CPM was added.
🆕 TikTok Ads Evolution > CPC was added.
🆕 TikTok Ads Evolution > CTR was added.

Field Renames – YouTube Data Sources

♻️ Youtube Published in range Videos > Date Published was renamed to Youtube Published in range Videos > Date Published.
♻️ Youtube Published in range videos > Date Published with time was renamed to Youtube Published in range videos > Date Published with time.
♻️ Youtube Published in range videos > Thumbnail was renamed to Youtube Published in range videos > Thumbnail.
♻️ Youtube Published in range videos > Video Id was renamed to Youtube Published in range videos > Video Id.
♻️ Youtube Published in range videos > Video url was renamed to Youtube Published in range videos > Video url.
♻️ Youtube Published in range videos > Views was renamed to Youtube Published in range videos > Views.
♻️ Youtube Published in range videos > Watch Minutes was renamed to Youtube Published in range videos > Watch Minutes.
♻️ Youtube Published in range videos > Avg View Duration was renamed to Youtube Published in range videos > Avg View Duration.
♻️ Youtube Published in range videos > Likes was renamed to Youtube Published in range videos > Likes.
♻️ Youtube Published in range videos > Dislikes was renamed to Youtube Published in range videos > Dislikes.
♻️ Youtube Published in range videos > Comments was renamed to Youtube Published in range videos > Comments.
♻️ Youtube all Videos > Date Published was renamed to Youtube all Videos > Date Published.
♻️ Youtube all videos > Date Published with time was renamed to Youtube all Videos > Date Published with time.
♻️ Youtube all videos > Thumbnail was renamed to Youtube all Videos > Thumbnail.
♻️ Youtube all videos > Video Id was renamed to Youtube all Videos > Video Id.
♻️ Youtube all videos > Video url was renamed to Youtube all Videos > Video url.
♻️ Youtube all videos > Views was renamed to Youtube all Videos > Views.
♻️ Youtube all videos > Watch Minutes was renamed to Youtube all Videos > Watch Minutes.
♻️ Youtube all videos > Avg View Duration was renamed to Youtube all Videos > Avg View Duration.
♻️ Youtube all videos > Likes was renamed to Youtube all Videos > Likes.
♻️ Youtube all videos > Dislikes was renamed to Youtube all Videos > Dislikes.
♻️ Youtube all videos > Comments was renamed to Youtube all Videos > Comments.
♻️ Youtube all videos > Shares was renamed to Youtube all Videos > Shares.
♻️ Youtube all videos > Ad Impressions was renamed to Youtube all Videos > Ad Impressions.
♻️ Youtube all videos > Estimated Revenue was renamed to Youtube all Videos > Estimated Revenue.
♻️ Youtube all videos > Estimated Red Partner Revenue was renamed to Youtube all Videos > Estimated Red Partner Revenue.
♻️ Youtube all videos > Monetized Playbacks was renamed to Youtube all Videos > Monetized Playbacks.
♻️ Youtube all videos > Title was renamed to Youtube all Videos > Title.
♻️ Youtube all videos > Total Estimated Revenue was renamed to Youtube all Videos > Total Estimated Revenue.

Oct 2023

🆕 Facebook Evolution > Page Posts Count was added.
🆕 Facebook Evolution > Page Posts Interactions was added.
♻️ Instagram Evolution > Posts Interactions was renamed to Instagram Evolution > Account Posts Interactions.
♻️ Fb Ads Ads > Post action was renamed to Fb Ads Ads > Post shares.
🆕 Instagram Evolution > Account Posts was added.
🆕 Instagram Evolution > Posts Interactions was added.
♻️ TikTok Evolution > Views: field description improved.
♻️ TikTok Evolution > Account Views was renamed to TikTok Evolution > Video views in period and the field description was improved.

Jun 2023

🔥 We launched a new system for dynamic brand selection when setting up a data source.

⚡️ The connector is now faster than ever.

Metric Changes

🆕 TikTok Ads > Ad thumbnail was added.

Apr 2023

Metric Changes

💀 Fb Ads Campaigns > Custom Conversions defined by the advertiser was marked as deprecated and hidden in new data sources.
♻️ Fb Ads Campaigns > On-Facebook leads coming from Messenger and Instant Forms was renamed to Fb Ads Campaigns > Leadgen Grouped.

Mar 2023

Dimension & Metric Updates

🆕 Google Ads Campaigns > Last known status was added.
🆕 Google Ads Campaigns > Last known status' date and time was added.
🆕 Youtube Evolution > Visited Videos Shares was added.
🆕 Youtube Evolution > Published Videos Shares was added.
🆕 Facebook Evolution > Page Posts Impressions was added.
🆕 Facebook Evolution > Page Posts Reactions was added.
🆕 Facebook Evolution > Page Posts Clicks was added.
♻️ LinkedIn Evolution > Posts Impressions: field description improved.
🆕 LinkedIn Evolution > Posts Shares was added.
🆕 LinkedIn Posts > Shares was added.
🆕 TikTok Evolution > Account Views was added.
🆕 TikTok Evolution > Account Likes was added.
🆕 TikTok Evolution > Account Comments was added.
🆕 TikTok Evolution > Account Shares was added.

Feb 2023

Dimension & Metric Updates

🆕 Instagram Evolution > Email Clicks was added.
🆕 Instagram Evolution > Directions Clicks was added.
🆕 Instagram Evolution > Calls Clicks was added.
🆕 Instagram Evolution > Message Clicks was added.
🆕 Instagram Evolution > Total Clicks was added.
🆕 Website traffic Demography > Country name was added.
🆕 Website traffic Demography > Country Visitors was added.
🆕 Website traffic Demography > Region name was added.
🆕 Website traffic Demography > Region visitors was added.

🆕 GMB Evolution > Call Clicks was added. (multiple entries cleaned into one)
🆕 GMB Evolution > Action Messages was added.
🆕 GMB Evolution > Action Bookings was added.
🆕 GMB Evolution > Action Food Orders was added.
🆕 GMB Evolution > Total Actions was added.
🆕 GMB Evolution > Reach Search was added.
🆕 GMB Evolution > Reach Maps was added.
🆕 GMB Evolution > Reach Total was added.
🆕 GMB Evolution > Website Clicks was added.
🆕 GMB Evolution > Directions Clicks was added.
🆕 GMB Evolution > Total Clicks was added.
🆕 GMB Evolution > Reach Source Name was added.
🆕 GMB Evolution > Reach Source Value was added.
🆕 GMB Evolution > Keyword Name was added.
🆕 GMB Evolution > Keyword Value was added.

Fields with improved descriptions:

♻️ GMB Evolution > Queries Direct
♻️ GMB Evolution > Queries Indirect
♻️ GMB Evolution > Queries Chain
♻️ GMB Evolution > Queries Total
♻️ GMB Evolution > Views Maps
♻️ GMB Evolution > Views Search
♻️ GMB Evolution > Views Total
♻️ GMB Evolution > Clicks Website
♻️ GMB Evolution > Clicks Phone
♻️ GMB Evolution > Clicks Directions
♻️ GMB Evolution > Total Actions

Dec 2022

Dimension & Metric Updates

🆕 Twitter Evolution > 2nd Level Followers was added.
🆕 Facebook Evolution > Reels Published was added.
🆕 Facebook Evolution > Reels Video Views was added.
🆕 Facebook Evolution > Reels Likes was added.
🆕 Facebook Evolution > Reels Comments was added.
🆕 Facebook Evolution > Daily Avg reach per reel was added.
🆕 Facebook Evolution > Reels Interactions was added.
🆕 Facebook Evolution > Reels Engagement was added.
🆕 Facebook Evolution > Reels Aggregated Reach was added.
🆕 Facebook Evolution > Reels Aggregated Engagement was added.
🆕 Facebook Reels > Reel Date was added.
🆕 Facebook Reels > Reel Date with Time was added.
🆕 Facebook Reels > Reel Id was added.
🆕 Facebook Reels > Reel Thumbnail was added.
🆕 Facebook Reels > Reel Content was added.
🆕 Facebook Reels > Reel Link was added.
🆕 Facebook Reels > Reel Comments was added.
🆕 Facebook Reels > Reel Likes was added.
🆕 Facebook Reels > Reel Engagement was added.
🆕 Facebook Reels > Reel Video Views was added.
🆕 Facebook Reels > Reel Reach was added.
🆕 Facebook Reels > Reel Time Watched was added.
🆕 Facebook Reels > Reel Avg. Time Watched was added.
🆕 Instagram Posts > Spend was added.
🆕 Instagram Reels > Spend was added.
🆕 TikTok Ads > Real time conversion was added.
🆕 TikTok Ads > Result was added.
🆕 TikTok Ads > Video play actions was added.
🆕 TikTok Ads > Video views P25 was added.
🆕 TikTok Ads > Video views P50 was added.
🆕 TikTok Ads > Video views P75 was added.
🆕 TikTok Ads > Video views P100 was added.
🆕 TikTok Ads > Engaged view was added.
🆕 TikTok Ads > Engaged view 15s was added.
🆕 TikTok Ads > Profile visits was added.
🆕 TikTok Ads > Likes was added.
🆕 TikTok Ads > Comments was added.
🆕 TikTok Ads > Shares was added.
🆕 TikTok Ads > Follows was added.
🆕 TikTok Ads > Clicks on music disc was added.
🆕 TikTok Ads > Currency was added.
🆕 TikTok Distributions > Impression source Name was added.
🆕 TikTok Distributions > Impression source Value was added.
🆕 TikTok Distributions > Avg. Video Views metric Name was added.
🆕 TikTok Distributions > Avg. Video Views metric value was added.
🆕 TikTok Videos > Full video watched rate was added.
🆕 TikTok Videos > Total time watched was added.
🆕 TikTok Videos > Average time watched was added.
🆕 TikTok Videos > For you was added.
🆕 TikTok Videos > Follow was added.
🆕 TikTok Videos > Hashtag was added.
🆕 TikTok Videos > Sound was added.
🆕 TikTok Videos > Personal profile was added.
🆕 TikTok Videos > Search was added.

Nov 2022

🫧 Polish & cleanup.
November was all about behind-the-scenes optimization. Not many visible changes—but lots of internal improvements.

Metric Changes

💀 Fb Ads Campaigns > Cost per Conversion was marked as deprecated and hidden in new data sources. But don’t worry—we created a new metric with the same name:
🆕 Fb Ads Campaigns > Cost per Conversion

New paid metrics for Reels:

🆕 Instagram Reels > Video Views paid
🆕 Instagram Reels > Video Views total
🆕 Instagram Reels > Reach paid
🆕 Instagram Reels > Interactions paid
🆕 Instagram Reels > Clicks paid

Oct 2022

👩🎓 Smarter formulas, added.
We wrapped up the work we started in September: more calculated ratios are now available across your reports.

🎨 Now you can "see" your ads!
The dimension Fb Ads Ads > Ad thumbnail now lets you include the ad image in your tables. This is a low-res thumbnail returned by Facebook’s API—good enough to quickly identify the ad.

Dimension & Metric Changes

🆕 Fb Ads Campaigns > CTR (Link Clicks)
🆕 Fb Ads Campaigns > CTR (Outbound Clicks)
♻️ Fb Ads Campaigns > CTR was renamed to Fb Ads Campaigns > CTR (Clicks) and its description improved.
♻️ Fb Ads Ads > Outbound Click was renamed to Fb Ads Ads > Outbound Clicks.
♻️ Fb Ads Ads > Ctr was renamed to Fb Ads Ads Ads > Ctr (Clicks) and its description improved.
🆕 Fb Ads Ads > Ctr (Link Clicks)
🆕 Fb Ads Ads > Ctr (Outbound Clicks)
🆕 Fb Ads Ads > Ad thumbnail
🆕 Facebook Posts > Post Spent
♻️ TikTok Ads > Ctr was changed to formula type.
♻️ TikTok Ads > Cpa was changed to formula type.
♻️ TikTok Ads > Cpc was changed to formula type.
♻️ TikTok Ads > Cpm was changed to formula type.
🆕 Youtube Published in range videos > Total Estimated Revenue
🆕 Youtube all videos > Total Estimated Revenue

Sep 2022

🌅 Specific Connectors got a full redesign.
You can now create a data source with all your platforms (aka Smart Connector) or narrow it down to just one. If you choose a single-platform source, you'll still get all the Smart Connector power—just scoped to one network. Existing reports are still compatible.

🤓 We improved how ratios are calculated.
Ratio-type fields like CTR or ROAS for Facebook Ads are now calculated more reliably, directly in Looker Studio as formulas after aggregation.
Heads up: To see this change, you'll need to refresh your data source. That might break some charts in your report and require reconfiguration. Looker Studio will detect these as added and removed fields.

🗒 Field list is now grouped by root for easier selection.
All dimensions and metrics in the Smart Connector are grouped by their root so it’s easier to pick compatible ones.

🚀 Faster load times.
We made major improvements. Charts now load 30–80% faster.

Dimension & Metric Changes

Metrics now calculated using formulas:

♻️ Fb Ads Campaigns > CPC
♻️ Fb Ads Campaigns > CPM
♻️ Fb Ads Campaigns > CTR
♻️ Fb Ads Campaigns > ROAS
♻️ Fb Ads Ads Ads > Average Cpc
♻️ Fb Ads Ads Ads > Average Cpm
♻️ Fb Ads Ads Ads > Ctr
♻️ Fb Ads Ads Ads > ROAS
♻️ Fb Ads Evolution > CPM
♻️ Fb Ads Evolution > CPC
♻️ Fb Ads Evolution > CTR
♻️ Fb Ads Evolution > ROAS

Deprecated & hidden metrics in new data sources:

💀 Youtube Evolution > Likes
💀 Youtube Evolution > Dislikes
💀 Youtube Evolution > Comments
💀 Root Youtube Videos >

New metrics:

🆕 Youtube Evolution > Published Videos Likes
🆕 Youtube Evolution > Published Videos Dislikes
🆕 Youtube Evolution > Published Videos Comments
🆕 Youtube Evolution > Published Videos Views
🆕 Youtube Evolution > Visited Videos Likes
🆕 Youtube Evolution > Visited Videos Dislikes
🆕 Youtube Evolution > Visited Videos Comments
🆕 Youtube Evolution > Visited Videos Views
🆕 Root Youtube Published in range Videos >
🆕 Root Youtube all Videos >
🆕 Tik Tok Videos > Engagement
🆕 Fb Ads Campaigns > Average Ad Frequency
🆕 Fb Ads Ads Ads > Ad Frecuency

Other changes:

♻️ FB Competitors Posts > Post Link was renamed to Fb Competitors Posts > Post Link.
♻️ Brand Info > Tik Tok Ads Account renamed to Brand Info > TikTok Ads Account.
♻️ Brand Info > Tik Tok Ads Picture renamed to Brand Info > TikTok Ads Picture.
👩❤️👩 Tik is now reunited with Tok. We had separated them in the field names, but everything is now correctly labeled as TikTok.
♻️ Youtube Published in range videos > Watch Minutes: description improved.
♻️ Youtube all videos > Watch Minutes: description improved.

Aug 2022

💃 TikTok Business metrics are here!

Dimension & Metric Changes

♻️ Cleaned up all the Fb Ads Campaigns > root names. There were some messy extra spaces around the >. Now everything’s clean and tidy.

🆕 Added data families for:
TikTok Demographics (country and gender),
TikTok Evolution, and
TikTok Videos.

Jul 2022

🐞 Fixed a few small bugs—nothing major.

📱 Reels are here!
You can now include Reels metrics in your reports.

📌 Pins too!
Pinterest Pins are now available.

Dimension & Metric Changes

🆕 Instagram Competitors > Reels was added.
🆕 Root IG Competitors Reels > was added.
🆕 Root Instagram Evolution > was added.
🆕 Root Instagram Reels > was added.
🆕 Root Pinterest Pins > was added.
💀 Fb Ads Campaigns > Landing page views was marked as deprecated and hidden from new data sources.
💀 Fb Ads Ads > Landing page views was marked as deprecated and hidden from new data sources.

Jun 2022

🪲 We fixed some speed and calculation issues.

Dimension & Metric Updates

🆕 Fb Ads Campaigns > Estimated Ad Recall Lift Rate was added.
🆕 Fb Ads Ads > Estimated Ad Recall Lift Rate was added.
♻️ Instagram Posts > Clicks paid field description improved.
♻️ Instagram Posts > Interactions paid field description improved.
♻️ LinkedIn Posts > Comment field description improved.
♻️ LinkedIn Posts > Description field description improved.

Apr 2022

🐑 More brands supported in the native multi-brand connector!
We’ve upgraded the internal engine so you can now select even more brands. We tested it with up to 300 brands—can you beat that?

Mar 2022

📈 New Paid Instagram Metrics.
We added Instagram Stories > Impressions paid and Instagram Stories > Impressions total to the Smart Connector.

We also improved the Help Docs for Instagram Posts fields so you can better understand how organic, paid, and total metrics work.

🌐 We added traffic metrics!
We’re not trying to compete with Google Analytics—but a lot of customers asked us for basic web traffic metrics in the same Smart Connector format they already love. So here they are.

Dimension & Metric Updates

♻️ Instagram Posts > Interactions paid: field description improved.
♻️ Instagram Stories > Impressions was renamed to Instagram Stories > Impressions organic and the description improved.
🆕 Instagram Stories > Impressions paid was added.
🆕 Instagram Stories > Impressions total was added.
🆕 Instagram Posts > Interactions total was added.
🆕 Brand Info > Pinterest Picture Image was added.
🆕 Brand Info > Pinterest was added.
🆕 Brand Info > Tiktok Picture Image was added.
🆕 Brand Info > Tiktok was added.
♻️ Pinterest Evolution > Engagement was changed to formula type.
🆕 Root Google Ads Evolution > was added.
🆕 Root Google Ads Campaigns > was added.
🆕 Root Google Ads Keywords > was added.
🆕 Root Website traffic evolution > was added.
🆕 Root Website posts > was added.

Dec 2021

👓 We added competitor profile link fields.
Now you can include direct links to "spy" on your competitors’ profiles thanks to new fields like Facebook Competitors > Profile link, Instagram Competitors > Competitor profile link, or Twitter Competitors > View profile.

🐛 We fixed some issues with metrics, especially LinkedIn ones like Post Impressions. They now show up correctly.

β The Beta version of TikTok Evolution is here!
Lots of TikTok metrics are coming soon, but for now, here’s a preview: account evolution data is already available.

🏔 We split Instagram Stories reach data.
You now get reach metrics as Instagram Stories > Organic Reach and Instagram Stories > Paid Reach.

🚊 Speed boost!
We optimized data loading, reducing chart load times by 15%. And we're not stopping there.

🧴 Filter away—without breaking things!
You can now apply filters to certain charts on a page without affecting the others. Just remember: filters at the page level only apply to charts that share the same root (yep, everything before the ">").

🛟 Need help? It’s easier than ever.
We added a mechanism so our support team can jump in and help fix reports when something goes wrong. Ever tried reaching out to us? Now’s a great time. 😉

Smart Connector Structure Changes

🆕 Tik Tok Evolution > Videos was added.
🆕 Tik Tok Evolution > Views was added.
🆕 Tik Tok Evolution > Likes was added.
🆕 Tik Tok Evolution > Comments was added.
🆕 Tik Tok Evolution > Shares was added.
🆕 Tik Tok Evolution > Interactions was added.
🆕 Tik Tok Videos > Published was added.
🆕 Tik Tok Videos > Published with time was added.
🆕 Tik Tok Videos > Video Url was added.
🆕 Tik Tok Videos > Cover image was added.
🆕 Tik Tok Videos > Description was added.
🆕 Tik Tok Videos > Duration was added.
🆕 Tik Tok Videos > Views was added.
🆕 Tik Tok Videos > Likes was added.
🆕 Tik Tok Videos > Comments was added.
🆕 Tik Tok Videos > Shares was added.
♻️ Fb Ads Campaigns > Reach field description improved.
♻️ Fb Ads Ads Ads > Reach field description improved.
♻️ Fb Ads Evolution > Reach field description improved.
♻️ Fb Ads Evolution > Total Reach field description improved.
💀 Fb Ads Campaigns > Impressions Reach marked as deprecated and hidden from new data sources.
🆕 Facebook Competitors > Profile link was added.
🆕 Instagram Competitors > Competitor profile link was added.
♻️ Instagram Stories > Reach was renamed to Instagram Stories > Organic Reach and field description improved.
🆕 Instagram Stories > Paid Reach was added.
🆕 Instagram Stories > Total Reach (Organic + Paid) was added.
🆕 Twitter Competitors > View profile was added.
🆕 Twitter Posts > Tweet url linked was added.
🆕 Twitch Competitors > Profile link was added.

Nov 2021

🏎 Here comes the upgraded version of our “Flow Capacitor”!
We couldn’t think of a geekier way to say we redesigned our internal engine to cut connector calls by 90%.
Now it’s way faster and uses way less of your quota. Fewer errors like “quota exceeded” or “too many scripts running” in Looker Studio.

Oct 2021

🌠 Pinterest is here!
You can now include Pinterest in your reports. We also added it to our official template.

🐜 Fixed a few minor bugs.
Just a small error, a calculated metric, and one annoying parameter. Nothing major.

💵 We added paid Instagram metrics.
You can now see metrics split between organic, paid, or total—including impressions and clicks. More detailed reporting!

Smart Connector Structure Changes

♻️ Instagram Posts > Clicks was renamed to Instagram Posts > Clicks organic.
♻️ Instagram Posts > Impressions was renamed to Instagram Posts > Impressions organic.
♻️ Instagram Posts > Interactions was renamed to Instagram Posts > Interactions organic.
♻️ Instagram Posts > Reach was renamed to Instagram Posts > Reach organic.
♻️ Instagram Posts > Video Views was renamed to Instagram Posts > Video Views organic.
🆕 Instagram Posts > Impressions paid was added.
🆕 Instagram Posts > Impressions total was added.
🆕 Instagram Posts > Reach paid was added.
🆕 Instagram Posts > Video Views paid was added.
🆕 Instagram Posts > Video Views total was added.
🆕 Instagram Posts > Clicks paid was added.
🆕 Instagram Posts > Interactions paid was added.
🆕 Pinterest Evolution > Impressions was added.
🆕 Pinterest Evolution > Pins was added.
🆕 Pinterest Evolution > Engagement was added.
🆕 Pinterest Evolution > Interactions was added.
🆕 Pinterest Evolution > Pin clicks was added.
🆕 Pinterest Evolution > Outbound clicks was added.
🆕 Pinterest Evolution > Saves was added.

Sep 2021

🏕 More insights for your campaigns!
We added 20+ new fields to the Facebook Ads Campaigns family. So now, you can finally grab that one missing metric you've been needing.

☕️ You're invited to the first chart.
When you create a new report using Metricool’s Smart Connector, Looker Studio will automatically show you a first table chart with Facebook Posts data. All on its own (we asked for it in the code). That way, you instantly see data and how things work.

Smart Connector Structure Changes

🆕 Fb Ads Campaigns > Video Total Views (Video play actions) was added.
🆕 Fb Ads Ads > Video Total Views (Video play actions) was added.
♻️ Facebook Evolution > Page Reach timeline was renamed to Facebook Evolution > Daily Avg reach per post and the field description was improved.
♻️ Facebook Evolution > Avg Reach per post was renamed to Facebook Evolution > Calculated Avg Reach per post.
🆕 Facebook Evolution > Daily calculated reach was added.
♻️ Instagram Evolution > Reach timeline was renamed to Instagram Evolution > Account Reach timeline.

Aug 2021

👩🎓 The accounts with the most engagement. Reach metrics (and therefore engagement metrics) are now calculated more accurately.
We’ve split them into three: daily account reach, reach per post, and cumulative reach. It might seem a bit confusing at first, but once you get the hang of it, the metrics are way more reliable.

Smart Connector Structure Changes

♻️ Fb Ads Campaigns > Monthly aggregation was renamed to Fb Ads Campaigns > Monthly aggregation. (no actual change—just clarity)
♻️ Fb Ads Campaigns > Page Engagements was renamed to Fb Ads Campaigns > Page Interactions and the field description was improved.
♻️ Fb Ads Campaigns > Post Engagements was renamed to Fb Ads Campaigns > Post Interactions and the description was improved.
♻️ Fb Ads Campaigns > Post action was renamed to Fb Ads Campaigns > Post shares and the description was improved.
♻️ Facebook Evolution > Page Engagement was renamed to Facebook Evolution > Page Engagement timeline and the description was improved.
♻️ Facebook Evolution > Page Reach was renamed to Facebook Evolution > Page Reach timeline.
🆕 Facebook Evolution > Avg Reach per post was added.
🆕 Facebook Evolution > Aggregated Engagement was added.
♻️ Instagram Evolution > Reach was renamed to Instagram Evolution > Reach timeline.
♻️ Instagram Evolution > Engagement was renamed to Instagram Evolution > Engagement timeline.
♻️ Instagram Evolution > Posts Reach was renamed to Instagram Evolution > Posts Reach timeline.
♻️ Instagram Evolution > Stories Reach was renamed to Instagram Evolution > Stories Reach timeline.
🆕 Instagram Evolution > Avg reach per post was added.
🆕 Instagram Evolution > Avg reach per story was added.
🆕 Instagram Evolution > Aggregated Engagement was added.

Jul 2021

👌 Updated metrics. We fixed some minor bugs that were messing with certain metric calculations. They’re now working as expected.

📜 Looking further back in time. You can now access more historical data in the Facebook Ads Campaigns family—even for large ad accounts—thanks to the new monthlySplit dimension. Here’s the deal: Looker Studio has a 50 MB per request limit. If your ad account has tons of data and you tried to build a report from a year ago, it would crash. But not anymore. Just add the monthlySplit dimension to your chart and get data broken down by month. Easy!

🗓 Facebook Followers are now LAST. The Followers metric now works as a LAST value. Meaning: if you use it in a scorecard, it shows the follower count from the last day in the selected range. If you use it in a time series, it shows the value day by day.

Smart Connector Structure Changes

🆕 Fb Ads Campaigns > Monthly aggregation was added.
♻️ Instagram Demographic > Age/Gender Followers field description improved.

Jun 2021

🧰 Some small tweaks. Twitter follower data works better now. We added a bunch of fields to the Facebook Ads Campaigns family and fixed a few small bugs—really small ones.

Smart Connector Structure Changes

🆕 Fb Ads Campaigns > Credit Spends was added.
🆕 Fb Ads Campaigns > Game Plays was added.
🆕 Fb Ads Campaigns > Landing Page Views was added.
🆕 Fb Ads Campaigns > Custom Conversions defined by the advertiser was added.
🆕 Fb Ads Campaigns > Outbound Clicks was added.
🆕 Fb Ads Campaigns > Mobile App Contacts was added.
🆕 Fb Ads Campaigns > Offline Contacts was added.
🆕 Fb Ads Campaigns > Products Customized was added.
🆕 Fb Ads Campaigns > Website Products Customized was added.
🆕 Fb Ads Campaigns > Mobile App Products Customized was added.
🆕 Fb Ads Campaigns > Offline Products Customized was added.
🆕 Fb Ads Campaigns > On Facebook Donations was added.
🆕 Fb Ads Campaigns > Mobile App Donations was added.
🆕 Fb Ads Campaigns > Offline Donations was added.
🆕 Fb Ads Campaigns > Location Searches was added.
🆕 Fb Ads Campaigns > Website Location Searches was added.
🆕 Fb Ads Campaigns > Mobile App Location Searches was added.
🆕 Fb Ads Campaigns > Offline App Location Searches was added.
🆕 Fb Ads Campaigns > Appointments Scheduled was added.
🆕 Fb Ads Campaigns > Website Appointments Scheduled was added.
🆕 Fb Ads Campaigns > Mobile App Appointments Scheduled was added.
🆕 Fb Ads Campaigns > Offline App Appointments Scheduled was added.
🆕 Fb Ads Campaigns > Website Trials Started was added.
🆕 Fb Ads Campaigns > Mobile App Trials Started was added.
🆕 Fb Ads Campaigns > Website Applications Submitted was added.
🆕 Fb Ads Campaigns > Mobile App Applications Submitted was added.
🆕 Fb Ads Campaigns > Offline Applications Submitted was added.
🆕 Fb Ads Campaigns > On Facebook Applications Submitted was added.
🆕 Fb Ads Campaigns > Website Subscriptions was added.
🆕 Fb Ads Campaigns > Mobile App Subscriptions was added.
🆕 Fb Ads Campaigns > Offline Subscriptions was added.
🆕 Fb Ads Campaigns > Recurring Subscription Payments was added.
🆕 Fb Ads Campaigns > Website Recurring Subscription Payments was added.
🆕 Fb Ads Campaigns > Mobile App Recurring Subscription Payments was added.
🆕 Fb Ads Campaigns > Offline Recurring Subscription Payments was added.
🆕 Fb Ads Campaigns > Canceled Subscriptions was added.
🆕 Fb Ads Campaigns > Website Canceled Subscriptions was added.
🆕 Fb Ads Campaigns > Mobile App Canceled Subscriptions was added.
🆕 Fb Ads Campaigns > Offline Canceled Subscriptions was added.
🆕 Fb Ads Campaigns > In-App Ad Impressions was added.
🆕 Fb Ads Campaigns > On-Facebook leads coming from Messenger and Instant Forms was added.
🆕 Fb Ads Campaigns > Levels Achieved was added.
🆕 Fb Ads Campaigns > Ratings Submitted was added.
🆕 Fb Ads Campaigns > Credit Spends was added.
🆕 Fb Ads Campaigns > Tutorials Completed was added.
🆕 Fb Ads Campaigns > Cost per estimated Ad Recallers was added.
🆕 Fb Ads Campaigns > Estimated Ad recallers was added.
🆕 Fb Ads Campaigns > Mobile App Payment Details was added.
🆕 Fb Ads Campaigns > Mobile App Checkouts was added.
🆕 Fb Ads Campaigns > Mobile App Achievements was added.
🆕 Fb Ads Campaigns > Mobile App Ratings was added.
🆕 Fb Ads Campaigns > Mobile App Credit Spends was added.
🆕 Fb Ads Campaigns > Mobile App Tutorial Completions was added.
🆕 Fb Ads Campaigns > App Uses was added.
🆕 Fb Ads Campaigns > Check-ins was added.
🆕 Fb Ads Ads > Donate Mobile App was added.
🆕 Fb Ads Ads > Donate Offline was added.
🆕 Fb Ads Ads > Donate On Facebook was added.
🆕 Fb Ads Ads > Donate Total was added.
🆕 Fb Ads Ads > Donate Website was added.
🆕 Fb Ads Ads > Estimated Ad Recallers was added.
🆕 Fb Ads Ads > Find Location Mobile App was added.
🆕 Fb Ads Ads > Find Location Offline was added.
🆕 Fb Ads Ads > Find Location Total was added.
🆕 Fb Ads Ads > Find Location Website was added.
🆕 Fb Ads Ads > Games Plays was added.
🆕 Fb Ads Ads > Landing Page View was added.
🆕 Fb Ads Ads > Leadgen Grouped was added.
🆕 Fb Ads Ads > Omni Level Achieved was added.
🆕 Fb Ads Ads > Omni Rate was added.
🆕 Fb Ads Ads > Omni Spend Credits was added.
🆕 Fb Ads Ads > Omni Tutorial Completion was added.
🆕 Fb Ads Ads > Onsite Conversion Lead Grouped was added.
🆕 Fb Ads Ads > Outbound Click was added.
🆕 Fb Ads Ads > Post Reaction was added.
🆕 Fb Ads Ads > Recurring Subscription Payment Mobile App was added.
🆕 Fb Ads Ads > Recurring Subscription Payment Offline was added.
🆕 Fb Ads Ads > Recurring Subscription Payment Total was added.
🆕 Fb Ads Ads > Recurring Subscription Payment Website was added.
🆕 Fb Ads Ads > Schedule Mobile App was added.
🆕 Fb Ads Ads > Schedule Offline was added.
🆕 Fb Ads Ads > Schedule Total was added.
🆕 Fb Ads Ads > Schedule Website was added.
🆕 Fb Ads Ads > Start Trial Mobile App was added.
🆕 Fb Ads Ads > Start Trial Offline was added.
🆕 Fb Ads Ads > Start Trial Total was added.
🆕 Fb Ads Ads > Start Trial Website was added.
🆕 Fb Ads Ads > Submit Application Mobile App was added.
🆕 Fb Ads Ads > Submit Application Offline was added.
🆕 Fb Ads Ads > Submit Application On Facebook was added.
🆕 Fb Ads Ads > Submit Application Total was added.
🆕 Fb Ads Ads > Submit Application Website was added.
🆕 Fb Ads Ads > Subscribe Mobile App was added.
🆕 Fb Ads Ads > Subscribe Offline was added.
🆕 Fb Ads Ads > Subscribe Total was added.
🆕 Fb Ads Ads > Subscribe Website was added.
🆕 Fb Ads Ads > Ad Click Mobile App was added.
🆕 Fb Ads Ads > Ad Impression Mobile App was added.
🆕 Fb Ads Ads > App Custom Event Fb Mobile Add Payment Info was added.
🆕 Fb Ads Ads > App Custom Event Fb Mobile Initiated Checkout was added.
🆕 Fb Ads Ads > App Custom Event Fb Mobile Level Achieved was added.
🆕 Fb Ads Ads > App Custom Event Fb Mobile Rate was added.
🆕 Fb Ads Ads > App Custom Event Fb Mobile Spent Credits was added.
🆕 Fb Ads Ads > App Custom Event Fb Mobile Tutorial Completion was added.
🆕 Fb Ads Ads > App Install was added.
🆕 Fb Ads Ads > App Use was added.
🆕 Fb Ads Ads > Cancel Subscription Mobile App was added.
🆕 Fb Ads Ads > Cancel Subscription Offline was added.
🆕 Fb Ads Ads > Cancel Subscription Total was added.
🆕 Fb Ads Ads > Cancel Subscription Website was added.
🆕 Fb Ads Ads > Checkin was added.
🆕 Fb Ads Ads > Click To Call Call Call Confirm was added.
🆕 Fb Ads Ads > Contact Mobile App was added.
🆕 Fb Ads Ads > Contact Offline was added.
🆕 Fb Ads Ads > Contact Total was added.
🆕 Fb Ads Ads > Contact Website was added.
🆕 Fb Ads Ads > Cost Per Estimated Ad Recallers was added.
🆕 Fb Ads Ads > Credit Spent was added.
🆕 Fb Ads Ads > Customize Product Mobile App was added.
🆕 Fb Ads Ads > Customize Product Offline was added.
🆕 Fb Ads Ads > Customize Product Total was added.
🆕 Fb Ads Ads > Customize Product Website was added.

May 2021

🦸 Keep calm, Google—we’ve got this! Now, when you apply a brand filter while using our multi-brand connector (yep, the one that mixes multiple brands natively), the filter is applied on our servers before the data even reaches Looker Studio. That means faster load times and reduced quota usage—without Looker Studio knowing a thing.

🧮 We fixed LinkedIn engagement calculations. After lots of effort, engagement is now calculated properly. Finally!

Smart Connector Structure Changes

🆕 Facebook Posts > Post Clicks was added.
🆕 LinkedIn Evolution > Posts Impressions was added.
♻️ LinkedIn Posts > Engagement changed to formula type.
🆕 FB Competitors Posts > Post Link was added.

Apr 2021

🚨 Introducing the Multi-Brand Connector (to add several brands to a single report—natively!)
Manage a bunch of Google Business profiles and want to combine them in one report? Have social media accounts by country and want global data?
Noticed that Looker Studio only lets you blend up to 5 sources?
We fixed that with a new data source that merges data from all the brands you choose—right on our servers.
We also created a new dimension to easily identify each brand.

💡 The brand merging happens on our servers and is sent back to Looker Studio as a single data source. That means you can use filters, calculated fields, and even blend it with other sources just like any other.

🌳 We expanded dimensions and metrics in the Smart Connector.
Added conversion fields for Facebook Ads campaigns and ads.
Included competitor post charts for Instagram and Facebook.
Added paid metrics for Facebook.

👩🔧 We fixed a few bugs related to demographic fields in Facebook and Instagram, conversion values in Facebook Ads, and total reach.
And yes—custom fields in tables should now behave properly too.

Smart Connector Structure Changes

♻️ Brand Info > Youtube Channel Picture field fixed.
♻️ Fb Ads Ads > All conversions value field fixed.
🆕 Root of Fb Competitors Posts > was added.
♻️ Facebook Evolution > Page Engagement changed to formula type.
🆕 Facebook Posts > Post Paid Impressions was added.
🆕 Facebook Posts > Post Organic Impressions was added.
🆕 Facebook Posts > Post Paid Reach was added.
🆕 Facebook Posts > Post Organic Reach was added.
🆕 Facebook Posts > Post Video: Paid Times watched was added.
🆕 Facebook Posts > Post video: Organic Times watched was added.
♻️ Instagram Evolution > Engagement changed to formula type.
♻️ LinkedIn Evolution > Engagement changed to formula type.
♻️ Twitter Evolution > Engagement changed to formula type.
🆕 Full root of IG Competitors Posts > was added.
🆕 Full root of Twitter Competitors Posts > was added.
🆕 Fb Ads Campaigns > Purchase (Offline Conversion) was added.
🆕 Fb Ads Campaigns > Purchase (On Site Conversion) was added.
🆕 Fb Ads Campaigns > Fb Pixel Purchase (Off Site Conversion) was added.
🆕 Fb Ads Campaigns > Mobile Purchase (App Custom Event) was added.
🆕 Fb Ads Campaigns > Omni Purchase was added.
🆕 Fb Ads Campaigns > Offsite Fb Pixel Custom Conversion was added. (twice)
🆕 Fb Ads Campaigns > Add Payment Info (Offsite fb pixel conversion) was added.
🆕 Fb Ads Campaigns > Initiate Checkout (Offsite Fb Pixel conversion) was added.
🆕 Fb Ads Campaigns > Add to cart (Offsite Fb Pixel conversion) was added.
🆕 Fb Ads Campaigns > Add to wishlist (Offsite Fb Pixel conversion) was added.
🆕 Fb Ads Campaigns > Complete registration (Offsite Fb Pixel conversion) was added.
🆕 Fb Ads Campaigns > Lead (Offsite Fb Pixel conversion) was added.
🆕 Fb Ads Campaigns > View content (Offsite Fb Pixel conversion) was added.
🆕 Fb Ads Campaigns > Search (Offsite Fb Pixel conversion) was added.
🆕 Fb Ads Campaigns > Add Payment Info actions was added.
🆕 Fb Ads Campaigns > Add to wishlist actions was added.
🆕 Fb Ads Campaigns > Leads was added.
🆕 Fb Ads Campaigns > Mobile App installs was added.
🆕 Fb Ads Campaigns > Landing page views was added.
🆕 Fb Ads Campaigns > Link Clicks was added.
🆕 Fb Ads Campaigns > Page Engagements was added.
🆕 Fb Ads Campaigns > Post Engagements was added.
🆕 Fb Ads Campaigns > Post action was added.
🆕 Fb Ads Campaigns > Post Comments was added.
🆕 Fb Ads Campaigns > Page Likes was added.
🆕 Fb Ads Campaigns > Video Views was added.
🆕 Fb Ads Campaigns > Photo views was added.
🆕 Fb Ads Campaigns > Interactive component tap was added.
🆕 Fb Ads Campaigns > Rsvp was added.
🆕 Fb Ads Campaigns > Mobile add to cart was added.
🆕 Fb Ads Campaigns > Mobile add to wishlist was added.
🆕 Fb Ads Campaigns > Mobile complete registration was added.
🆕 Fb Ads Campaigns > Mobile activate app was added.
🆕 Fb Ads Campaigns > Mobile achievement unlocked was added.
🆕 Fb Ads Campaigns > Mobile search was added.
🆕 Fb Ads Campaigns > Mobile content view was added.
🆕 Fb Ads Campaigns > Mobile custom other event was added.
🆕 Fb Ads Campaigns > Omni channel custom was added.
🆕 Fb Ads Campaigns > Achievement unlocked (Omni) was added.
🆕 Fb Ads Campaigns > Add to cart (Omni) was added.
🆕 Fb Ads Campaigns > Activate app (Omni) was added.
🆕 Fb Ads Campaigns > Install App (Omni) was added.
🆕 Fb Ads Campaigns > Initiated Checkout (Omni) was added.
🆕 Fb Ads Campaigns > Complete registration (Omni) was added.
🆕 Fb Ads Campaigns > Search (Omni) was added.
🆕 Fb Ads Campaigns > View content (Omni) was added.
🆕 Fb Ads Campaigns > Offsite conversion was added.
🆕 Fb Ads Campaigns > Flow complete was added.
🆕 Fb Ads Campaigns > Submit Application was added.
🆕 Fb Ads Campaigns > Post save was added.
🆕 Fb Ads Campaigns > View content was added.
🆕 Fb Ads Campaigns > Messaging Block was added.
🆕 Fb Ads Campaigns > Messaging Conversation started 7d was added.
🆕 Fb Ads Campaigns > Messaging first reply was added.
🆕 Fb Ads Campaigns > App Installs was added.
🆕 Fb Ads Campaigns > Post Reactions was added.
🆕 Fb Ads Campaigns > Contacts was added.
🆕 Fb Ads Campaigns > Website Contacts was added.
🆕 Fb Ads Campaigns > Donations was added.
🆕 Fb Ads Campaigns > Website Donations was added.
🆕 Fb Ads Campaigns > Trials Started was added.
🆕 Fb Ads Campaigns > Offline Trials Started was added.
🆕 Fb Ads Campaigns > Applications Submitted was added.
🆕 Fb Ads Campaigns > Subscriptions was added.
🆕 Fb Ads Campaigns > In-App Ad Clicks was added.
🆕 Fb Ads Campaigns > Call Confirmation Clicks was added.
🆕 Fb Ads Campaigns > All On-Facebook Leads was added.

➕ Added organic and paid metrics for reach, impressions, and views in Facebook post data.

We added the Brand Info data group to the Smart Connector. It includes fields like profile names and images for the social accounts connected to each brand. Why? To make it easier and faster to reuse reports across clients. You can even display the social network name dynamically now!

ROAS under control! We added the "conversion value", "all conversions value", and "ROAS" metrics to both the Smart Connector and the specific Facebook Ads connector. Now you can track your spend, your return, and how they relate.

Smart Connector Structure Changes

🆕 Fb Ads Campaigns > ROAS was added.
🆕 Fb Ads Campaigns > All conversions value was added.
🆕 Fb Ads Ads > ROAS was added.
🆕 Fb Ads Ads > All conversions value was added.
🆕 Fb Ads Evolution > ROAS was added.
🆕 Fb Ads Evolution > All conversions value was added.
🆕 Facebook Evolution > Page Followers was added.
♻️ Instagram Evolution > Follows field description improved.
♻️ LinkedIn Evolution > New Followers field description improved.
♻️ Twitch Evolution > New Followers field description improved.
🆕 Full root of Brand Info > was added.
♻️ Instagram Hashtags > Comments field was fixed.

- 💥 🧐 🤓 🥳 Introducing the Smart Connector!

We wanted to make reusing your own reports across clients fast and easy. Something like: “copy the report, link a new data source to the copy, and you’re done.”
To make that possible, you need just one data source—no more adding a different one for each social network (Facebook, Instagram, etc.) and each type of data (evolution, posts, etc.).

So we decided to gather all the dimensions and metrics from all social networks and data types into a single source. That means 700+ fields (and counting!) in one place, ready for you when building reports.

On top of that, we added better control logic, improved speed and metric calculations, and converted fields like image, link, date, or duration to their native format—so Looker Studio can recognize them properly.

Because of all that, we decided to call it the Smart Connector.
If you want to try it out, just create a new data source using the Metricool connector, pick a brand, and when choosing a network, select “Smart Connector.” Surprise!

You’ll see field names follow this format: Data Group > Dimension or Metric.
For example, Facebook followers over time: Facebook Evolution > Page followers. Same logic applies to all networks and data types.
To make it easy for you, we’ve prepared a reference dictionary of fields.

❗️ Important: If you get the error “selected fields are incompatible,” it’s because you chose dimensions and metrics that don’t work together in a chart.
As smart as we’ve made it, we still can’t tell you how many retweets a Facebook post got. 😅
Here are some basic rules to help:

The Evolution Date is the only dimension for “Evolution”-type data (data over time). Since all Evolution metrics share this dimension, you can combine any Evolution metric in a single chart.

All dimensions and metrics linked to the chart (including those in formulas and filters) must have the same group before the “>” symbol.

We added DELTA metrics support across all connectors. These metrics show the change compared to the day before (like daily followers gained). You’ll find them on Twitter, Instagram, and LinkedIn.

We added YouTube data (evolution + videos) to both the Smart Connector and the specific YouTube one. Let’s analyze the “second biggest search engine” like pros!

More Instagram!** We added Instagram Stories and Hashtag data. Now you’ve got the full toolkit—your report is going to be amazing.

Jan 2021

👩🔧 We added LinkedIn Stories. You can now include tables with metrics from LinkedIn Stories. Create a new data source, choose LinkedIn, and select the Stories option.

🕺 We added TikTok Ads. The trendiest platform is now on Metricool! We started with Ads, and we’ll add organic data soon too.

🔎 We’re adding Facebook Ads at the ad & day level. That means you can break down performance daily, down to the ad level. You’ll be able to group by campaign, ad set, or even build calculated fields using the ad name. When adding a data source, select Facebook Ads and pick “Detailed” for this option.

📍 We added Google My Business. It’s in! GMB performance and reviews data now available in Metricool. Some call it a social network, others don’t—but either way, now it’s part of your reports.

Nov 2020

- 🐣 We're not BETA anymore!

We launched the first version of our Looker Studio connector so you can pull all the Metricool data into Looker Studio and build fully customized social media reports.

We included the most popular social networks and different types of data (like evolution over time, post performance, and demographics), so you can build multi-platform reports from a single place.

Google gave us their seal of approval, and you can now find our connector (look for Metricool) in the official Looker Studio community connector list.

Updated on: 02/07/2025

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