Differences & Similarities

If you don't know what the White Label for Integrators product is and want to learn a little bit more, check the first reference.

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Even when they have similar names, they are found between multiple differences, but essentially, they serve the same purpose: to make you grow.

If you have a solid web product that has been developed as a tool that lives on its own, you can integrate us, letting your final client know, or not, that Metricool is behind the scenes, and enhance your product. The White Label -Integrations- is for you.

If you are a community or social media manager professional that has created your client portfolio (are in the process to, or even planning to do it) and looking for a tool to present your work and create a strong digital product that allows you to show your numbers and scheduling posts, code free, and completly developed: the White Label -Agencies- would be your choice.

Please note that the main difference is whether you want to integrate it into your web app/portal/platform or use Metricool on its Agency form.

Here you have some other differences, to better understand the idea:

• Iframe is available only for Integrators, not for Agencies.
• Integrators don’t have the Clients tab (they already own their clients, stored in their own databases and managed according to their own infrastructure).
• Agencies offer a login window; due to point 2, Integratos has to build its own.
• Integrators won’t be able to integrate Agencies.

But they also find some similarities:

• You will need a tech guy for both of them. Make sure you are capable of creating a CNAME record and manage a SMTP protocol (if you want to continue learning about these two features, check references below). This is to name properly your White Label, if you’re an Agency, this is pretty much all the tech assist you will need.
• Scheduling options in the calendar are the same for both, it would be the same as for Smartlinks.
• Ads doesn’t change either, and there’re no limitations in the analytics presented or Reports capabilities (remember that with custom plans you get Metricool on it must powerful shape).
• Zapier, Looker Studio and Make are not included. Native Connections tab is the same for both.
• User Management and My Tasks are not included in any of both.
• The live chat is available for them two, and can be hidden from client integrators view (for agencies this feature is not include for final clients).

You can write us for Technical assistance to whitelabel@metricool.com

We'll be glad to assist you.

Stay Cool ; )

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Updated on: 21/01/2026