🔗 Integration Types

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Please note this feature is available exclusively for CUSTOM plans (see our pricing here).

You have two methods for integrating Metricool as a White Label into your product.

1. Via iframe integration

This is the simplest and fastest integration method, recommended by our technical team. It allows you to implement White Label in your system, web portal, or application without technical complications and in a short time. In this scenario, as the integrator, you generate an iframe in each of your end clients' accounts to display Metricool's graphical interface within your product and integrate its functionalities. This process must be automated on your end, in accordance with your product's infrastructure.

To do this, after your client creates a username and password on your tool's authentication system, you can automate the assignment of an iframe which source (src) can be found by going to the Menu > Connections > White Label. In this window, you will find two links: one for editing access and another for analyst mode (observer-only). Please note that these links vary depending on the brand you are viewing (the access and brand identification tokens make them differ). You can also access them through API calls, which we will explain shortly.

Important: It is recommended that the integrator keep their Metricool account open (the one from which the payment was made) in a separate browser from the one they will use to display the iframe integration view, to prevent sessions from getting mixed up.

You can obtain automatically this links through API calls, using a Get type request. Find our complete API documentation with everything you need to know here. Following, you have an example of the call (or endpoint) to be used when getting the White Label URL for each client:

https://app.metricool.com/api/admin/profile?blogId=&userId=&refreshBrandCache=false

As with any other iframe, you have different customization parameters that will help you format and integrate it better into your platform. You can find the link to this information at the bottom of this article.

2. Using API calls

Performed via API, this method allows a total merger within your platform, as you manage both, visual and functional design. However, it does not offer Metricool's entirety functionalities, its limitations are determined by the information you can get from our API. Is also a slower process, with more effort required compare to the iframe integration. We emphasize it's not possible creating the social networks connections workflow by using API calls directly.

Access API serves for exporting all available functionallities on Metricool to a diferent tool, e.g., databases or CRMs (Customer Relationship Management). This modality allow you to manage multiple brands through token automations. You can find this token by going to the menu > Account Settings > API.

The best way for using the token and endpoints available is detailed in our API documentation, which can be found here.

Additional Resources

Updated on: 10/02/2026