How to Use Metricool Studio

This article walks you through Metricool Studio step by step: how to create views, manage them, share them, and understand the main limits and behaviors.

Where to find Metricool Studio

1. Log in to your Metricool account.
2. In the top menu, go to Reporting.
3. Click on Metricool Studio.

Create your first Studio view

A view is an AI-generated dashboard or report that analyzes one or more brands over a specific time period. You create a view by describing what you want — Studio handles the charts, tables, and written insights.

You can create views in two ways:

• Guided mode: step-by-step setup where you complete each option.
• Expert mode: with a free-text prompt and direct instructions.

By default, Guided mode opens when you create your first view. If you prefer Expert mode, click "Already know what you want? Write your prompt directly." Studio remembers your choice and will open in that mode the next time you create a view.

Guided mode

Guided mode lets you create a view by completing structured fields step by step. The system builds the prompt automatically based on your selections.

In Metricool Studio, click Create new view.

Choose your View type:

• Calendar — Shows scheduled posts for one or more brands over a time period. Ideal for content planning and reviewing upcoming publishing schedules.
• Analytics — Shows performance metrics and insights for one or more brands over a time period. Ideal for reports, comparisons, and analysis.

The fields you need to complete depend on the view type you select.

Calendar view

If you select Calendar, complete the following fields:

1. Period to analyze — Select the time period for the calendar view:

• Last week
• This week
• Next week
• Custom (select specific dates)

2. Brands to analyze — Select one or more brands to include in the calendar.
3. Social networks — Choose which social networks to display (Instagram, Facebook, TikTok, LinkedIn, etc.).

Analytics view

If you select Analytics, complete the following fields:

1. What is the objective of this report? — Select the analysis objective:

• Analyze a brand in a period — Detailed metrics of a specific brand.
• Compare brands in the same period — Compare the performance of 2 or more brands.
• Compare periods of the same brand — Temporal evolution of a brand.

2. Analysis period — Set the date range for the analysis (maximum 3 months).
3. Brand to analyze — Select one or more brands to include in the analysis.
4. Social networks — Choose which social networks to include (Instagram, Facebook, TikTok, LinkedIn, etc.).
5. Metric types to include — Select the types of metrics to analyze:

• Account — Followers, reach, impressions.
• Content — Posts, engagement, interactions.
• Demographics — Age, gender, location.

6. Click Generate view to start the process.

You can optionally click Show generated prompt to preview the prompt Studio will use. This lets you review and edit it before generating the view.

Expert mode

Expert mode gives you a text input where you can write a prompt directly, or start from one of the built-in Smart templates. Templates cover cases that guided mode doesn't handle, such as competitor analysis, best posting times, and content ideas.

1. In Metricool Studio, click Create new view.
2. If Guided mode opens, click "Already know what you want? Write your prompt directly." to switch to Expert mode.
3. Choose how to build your prompt:

Write a prompt from scratch

Type your prompt directly in the text area. Describe exactly what you want to analyze and how.

Include these dimensions in your prompt for better results:

The more specific you are across all five dimensions, the better your view will be. If you leave any dimension undefined, Studio will make assumptions — and they may not match what you had in mind.

Example prompt:

Pull all reels from January 2026 through the end of February 2026 with the reach and views metrics from my Brand A account. Based on the top-performing ones, suggest 5 new reel ideas to create soon.

Use Smart templates

Click ✨ Smart templates to browse pre-built templates. Templates are organized into two categories:

• Analytics — Templates for performance reports, brand comparisons, and metric analysis.
• Calendar — Templates for scheduled content views and publishing calendars.

To use a template:

• Click ✨ Smart templates.
• Select the Analytics or Calendar tab.
• Search or browse the available templates.
• Click Insert into prompt → on the template you want to use.
• Edit the prompt to replace placeholder values (brand name, network, period).

4. Click Generate view to start the process.

Track view generation

The generation process runs in the background, so you can continue working in Metricool or close the window.

Check the bell icon in the top menu to see the status of your view generation:

• Pending — The view is still being generated.
• Finished — Click Review to open the completed view.

Review the generated view

Once Studio processes your request, your view will include a combination of:

• Line charts — performance over time (followers, reach, interactions)
• Bar charts — totals and comparisons across brands or periods
• Pie/donut charts — distribution (demographics, network breakdown)
• Tables — post-by-post detail, top content lists
• Combined line + bar charts — similar to standard Metricool analytics views
• Text blocks — executive summaries, conclusions, content ideas, and recommendations

Studio decides which combination to use based on your prompt. The more specific you are about visualization types, the more control you have over the result.

Fixed periods vs. relative periods

When choosing a time period, you have two options:

Fixed period (e.g., "Feb 1–28, 2026") — Use this for one-time views. The data stays tied to those exact dates.

Relative period (e.g., "this week", "this month") — Use this for views you'll reuse or share with clients. The URL stays the same, and you can refresh the view to update the data. No need to resend it every week.

Manage existing views

Once you've created views, they appear in the main Metricool Studio screen. This list shows key information for each view and lets you manage them.

View list columns

Each row represents a generated view with the following information:

Actions available

From the three-dot menu on each view row, you can:

• Rename — Change the view name to something descriptive, like "Client X — May Performance."
• Duplicate — Create a copy of a view. Useful when you want to reuse the same structure for a different brand or time period. Change only what's necessary — it's faster than starting from scratch and keeps your views consistent.
• Remove — Delete views you no longer need. Confirm the deletion when prompted.

You can also open a view by clicking its name, and from inside the view you can refresh it with the latest data or share it with a public link.

"Different owner" badge

Some views display a purple badge with the text "Different owner":

This badge indicates that the view belongs to another account. While you can see it in your list, you don't have full access to it because it includes brands or data that aren't available in your current account.

Share your Studio views

Public read-only links

You can share any Studio view with a public link. Anyone with the link can open and explore the view — they don't need a Metricool account. This works through the same anonymous-access flow used by public reports and dashboards, so the behavior will be familiar if you've shared those before.

To generate a public link:

1. From the Studio list or from inside the view, click the share icon.
2. Click Generate public link.
3. Copy the URL and share it.

The view is read-only. People with the link can view it but cannot edit it or access other parts of your account.

If the view uses a relative period, you can refresh the view to update the data. Your client opens the same URL — no need to resend it.

To revoke a link: Open the sharing options for the view and disable or regenerate the link. Once disabled, the old URL will no longer show the view.

Internal access

Team members with access to the same brand(s) and the Reporting section can view and manage Studio views. What they can do depends on your account's permission settings.

What Studio can and can't analyze

What Studio can analyze

Studio works with all data that Metricool already collects from your connected social media profiles. This includes:

• Performance metrics (reach, impressions, engagement, followers, clicks)
• Content performance (top posts, formats, posting patterns)
• Competitor data available in Metricool — with one important caveat (see below)

Competitor analysis

Studio can analyze competitor metrics available in Metricool. However, follower counts are stored as a cumulative snapshot — only the latest value is kept. This means Studio cannot show you follower evolution over time for competitor accounts. All other competitor metrics can be explored normally.

What Studio cannot access

Studio works exclusively with Metricool data. It cannot pull in data from Google Analytics, your CRM, or any other external source. For external data integrations, use the Looker Studio connector.

Plans, limits, and permissions

Plan-based access

The Studio add-on is estimated to launch in June 2026. Pricing is still to be confirmed.

When you reach a limit, Studio will show a banner or message. You can free up space by deleting views you no longer need, or upgrade to remove the limit.

Data volume and period length

In guided mode, the date range selector enforces a hard maximum of 3 months per range.

In expert mode, there is no selector enforcing a cap, but practical limits still apply based on how much content your account has published:

• An account with a high posting frequency may hit the limit with 3 months of data.
• An account that publishes less often may be able to request longer periods without any issue.

If you hit a limit in expert mode, reduce the time period or the number of charts requested in the same prompt.

Brand-level permissions

Brand permissions are checked at every step of the flow: prompt generation, dashboard visualization, and view listing. If you don't have access to a brand you've selected, the prompt cannot be generated — the issue is caught before any view is built.

If a view in your list includes brands you don't have access to, you may be able to see it listed but not open it. Contact your account owner to review your brand permissions.

Practical tips

• Start in guided mode, then edit the prompt — Guided mode builds a solid prompt automatically and shows it to you before sending. Edit it to add anything the selectors didn't cover. Even if you prefer writing prompts manually, using guided mode as a starting point saves time.
• Use expert mode templates for advanced cases — Templates in expert mode cover scenarios guided mode doesn't handle: competitor analysis, best posting times, content ideas, multi-period comparisons. Select one, adapt it to your brand and period, and run it.
• An empty table isn't a bug — If Studio returns an empty table, it most likely means there's no data for that metric in that period. Check in Analytics before reporting it as a problem.
• Duplicate instead of rebuild — If a view works well, duplicate it and change only what's different (brand, period, network). This keeps your views consistent and takes seconds instead of minutes.
• Test whether a metric is available first — Before requesting it in Studio, check whether the data exists in Metricool Analytics or the Planner. If it's there, Studio can use it — and can combine, compare, and share it in ways those sections can't.

FAQs

Why are some AI-generated texts in the wrong language?

Studio generates text based on the language it detects in your prompt and content. To get output in a specific language, write your prompt in that language. The introduction and insights sections translate reliably; metric labels in charts may sometimes stay in their original language.

Can I change the language of a view after generating it?

There's no separate language setting per view. To get a view in a different language, create a new view and write the prompt in that language, or regenerate it with a prompt in the target language.

Why can't I open a view I can see in the list?

The most common reasons: the view includes brands you don't have permission to access, your role doesn't include Reporting access for those brands, or one of the brands in the view has been deleted. Contact your account owner to review your brand permissions.

Note that permission checks also apply when creating views — if you select a brand you don't have access to, prompt generation will be blocked before a view is built.

Do two identical prompts always give the same result?

Not exactly. Studio uses AI, so two identical prompts may produce outputs with small differences. This is expected behavior and doesn't affect the accuracy of the underlying data.

What happens if I reach my plan's view limit?

Studio will show a banner or message. You can delete views you no longer need, or upgrade your plan or add the Studio add-on to increase your limit.

Updated on: 06/05/2026