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White Label for Agencies vs. White Label for Integrators: Learn the Difference

🔗​/🏷️ Differences and Similarities


If you are unfamiliar with the White Label for Integrators product and would like to learn more, please check the first reference. 🔗


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Despite their similar names, there are several key differences between them. However, they essentially serve the same purpose: to help you grow.


If you have a solid web product developed as a standalone tool with its own user management infrastructure, you can integrate with us to enhance your product (with the option to let your end client know—or not—that Metricool is behind it). In this case, White Label -Integrators- is the right choice for you.


If you are a community manager or social media professional who has built a client portfolio (or is in the process of doing so) and you are looking for a code-free, fully developed digital product to present your work, showcase metrics, and schedule posts: White Label -Agencies- would be your choice.


Keep in mind that the main difference lies in whether you want to integrate Metricool into your own web app/portal/platform or use Metricool in its Agency format.


Here are some other differences to help clarify the concept:


  • The Iframe is available only to Integrators, not to Agencies.
  • Integrators do not have a Clients tab (they already have their own clients stored in their own databases and managed according to their own architecture).
  • Agencies offer a login window; due to the point above, Integrators must build their own.
  • Integrators cannot integrate the Agency version.
  • Live Support Chat is enabled (and can be disabled) for Integrators' end clients; Agencies' end clients do not have this option.


However, there are also several similarities:


  • You will need a bit of technical assistance for both. Make sure you can create a CNAME record and manage SMTP protocols (to learn more about these two functions, see references 2 and 3). These processes are necessary to correctly brand your White Label. If you are an Agency, this is practically all the technical assistance you will need.
  • Scheduling options in the calendar are the same for both; the same applies to Smartlinks.
  • Ads features remain unchanged, and there are no limitations on the analytics provided or the Reporting capabilities (remember that with Custom plans, you get Metricool in its most powerful form).
  • Zapier, Looker Studio, n8n, and Make are not included.
  • The Connections tab is the same for both (although Integrators have more native customization options).
  • User Management and My Tasks are not included in either.
  • Live chat is available for both.





Communicating with us effectively


There are also differences in how you contact the White Label support team.



If you need priority assistance, open the live chat at the bottom right of your screen (while logged into your Metricool account) > mention that you are a White Label user or a collaborator on a White Label account and that you need to speak with the White Label support team so our colleagues can redirect you.


The live chat for White Label assistance is open from 12:00 PM to 8:00 PM (Madrid time).


We’ll be happy to help.



Stay Cool ; )






📖 Additional Resources:


✅ White Label for Integrators (here)✅ Subdomain customization via CNAME integration (here)✅ SMTP email customization (here) ✅ Standing from your client's point of view (here)

Updated on: 16/04/2026

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