These are the specifications for images and videos when scheduling and posting multimedia content through the API:

FACEBOOK:

✓ Images:

- Must be in JPEG or PNG format
- Maximum file size: 30 MB
- Size of square posts: 1200 x 1200 px
- Horizontal posts: 1200 x 900 px
- Linked images: 479 × 246 pixels on computers and minimum 320 pixels wide on mobiles.

✓ Videos:

- File type: MP4, MOV or GIF
- Maximum file size: 500 MB
- Maximum length: from 1 second to 240 minutes maximum.
- Aspect ratio: 1:1 (for PC or mobile) or 4:5 (mobile only).
- Video settings: H.264 video compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression from 128 kbps.
- Resolution: 1080 x 1080 pixels minimum.
- Animated GIFs: Minimum height and width 120 px.

INSTAGRAM

✓ Images:

- Must be in JPEG or PNG format
- Maximum file size: 8 MB
- Aspect ratio: must be between 4:5 and 1.91:1
- Minimum width: 320 pixels (scaled to minimum if necessary).
- Maximum width: 1440 pixels (scaled down to the maximum if necessary).
- Height: Varies, depending on width and aspect ratio.

Image size:

- Maximum Columns (horizontal pixels): 1920
- Minimum aspect ratio [cols / rows]: 4 / 5
- Maximum aspect ratio [cols / rows]: 16 / 9
- Video bit rate: VBR, 5Mbps max.

✓ Videos:

- MOV or MP4 format
- Maximum file size: 100 MB
- Duration: between 3 and 60 seconds for auto-publishing, up to 1 hour for manual posting.
- Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
- Audio codec: AAC, maximum 48khz sample rate, 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Frame rate: 23-60 FPS.

Image size:
- Maximum Columns (horizontal pixels): 1920
- Minimum aspect ratio [cols / rows]: 4 / 5
- Maximum aspect ratio [cols / rows]: 16 / 9
- Video bit rate: VBR, 5Mbps max.

✓ Reels:

- Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
- Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Frame rate: 23-60 FPS.

Picture size:
- Maximum columns (horizontal pixels): 1920
- Aspect ratio: 9:16 to avoid cropping or blank spaces.

- Video bitrate: VBR, 5Mbps maximum
- Audio bitrate: 128kbps
- Duration: 60 seconds maximum, 5 seconds minimum
- File size: 100MB maximum

TWITTER

✓ Images:

- Must be in JPG, PNG or GIF format.
- Image size: up to 5 MB
- Dimensions: 1024 x 512 pixels

✓ Videos:

- Format: MP4, MOV or GIF
- Maximum file size: 512MB
- Maximum length: 2 minutes and 20 seconds
- Recommended video codec: H264 High Profile
- Recommended frame rates: 30 FPS, 60 FPS
- Recommended video resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (landscape), 720x720 (square)
- Recommended minimum video bit rate: 5,000 kbps
- Recommended minimum audio bit rate 128 kbps
- Recommended audio codec: AAC LC
- Recommended aspect ratio: 16:9 (landscape or portrait), 1:1 (square)

Animated GIF recommendations:

- Resolution should be 1280x1080 (width x height).
- Number of frames: 350
- Number of pixels (width height number of frames): 300 million
- File size: up to 15MN

LINKEDIN

✓ Images:

- Format: PNG or JPEG
- Weight: max. 5MB
- Recommended size: pixels 552 wide x 276 high
- Ratio: from 3:1 to 2:3 (width/height). If the ratio is higher the image is centred and cropped.

✓ Videos:

- Format: MP4 or GIF (MOV is not supported).
- File size: minimum 75 KB and maximum 512 MB
- Video length: minimum 3 seconds and maximum 15 minutes.
- Dimensions: minimum 256×144 pixels and maximum 4096×2304 pixels.
- Aspect ratio: 1:2.4 - 2.4:1
- Frame rates: 10 fps - 60 fps
- Bit rates: 192 kbps - 30 Mbps

PINTEREST

✓ Images:

- Format: PNG or JPEG
- File size: maximum 20 MB
- Recommended size: 1000 x 1500 pixels.
- Ratio: 2:3. If the ratio is greater than 2:3 the pins might get cut off.

✓ Videos:

- Duration: between 4 seconds and 15 minutes.
- Size: max 500 MB
- Format: MP4. If your video has another format, Metricool converts it when scheduling your content.

TIKTOK

✓ Videos:

- Size less than or equal to 500 MB
- Duration between 3 seconds and 60 seconds for automatic publication. Up to 10 minutes for manual publication. More info.
- MP4 and MOV format
- Resolution greater than 540p

YOUTUBE

✓ Videos:

- 500 MB max.
- Shorts: Less than 60 seconds. Vertical or Square format.
- Standard videos: Over 60 seconds. Horizontal format.
- MP4 and MOV format
- Video thumbnail: Recommended size 1280x720px

GOOGLE BUSINESS PROFILE
(Google My Business before)

✓ Images:

- Minimum size 480 x 270 pixels

✓ Videos: Only in the photo section.

- 500 MB max.

If an image or video does not meet any of the criteria, a red warning will be displayed and you will not be allowed to save the post. You have available our image editor where you can modify your images to fit these criteria.
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