At the moment, Instagram's third-party API does not allow you to add elements in stories, such as links, stickers, mentions... In these cases, you can use notification publishing. When it's time to post, we will send you a notification with the video and text to your cell phone (recommended) or email that downloads the video and copies the text automatically to the clipboard so you only have to post in the Instagram app. More information here.
Content planning: full guide & FAQs
Updated last week
Find out all the keys to plan your content from Metricool. In addition, you can check the frequently asked questions about planning.
How to schedule and publish
In Metricool, you have different options to schedule your content:
From the calendar : manually schedule your posts in the calendar.
From autolists: schedule recurring content with automatic lists.
From CSV: Batch scheduling by importing a CSV file.
Duplicating posts to other brands: Make scheduling easier by duplicating content across brands.
Additionally, you can schedule by reusing content from the Analytics section: open the three-dots menu next to a post in the Analytics posts list and select Reuse content. The planner will automatically open, and you can switch to another brand if you wish. (Images and videos will only be available if the content was scheduled through Metricool).
To schedule your content properly, check the options allowed by each social network and their requirements, among other details. More information in the following articles:
Best times to post
Know the best time to plan your content. This feature is available for Facebook, Instagram, TikTok, X (Twitter), LinkedIn and YouTube. More details here.
Content approval system
Decide who validates content before publishing. You can submit your publications for review individually from the calendar or in bulk from the Publications List within Planning. Check all the details about Content Approval here.
Manage your calendar
From the calendar you can move between dates, change the view, zoom, and filter your content.
For all the details on how to navigate and filter your calendar, see How to manage your calendar in Metricool.
Optimize your planning
From the scheduler, Metricool offers different functionalities to help you schedule your content more efficiently and quickly. Find more details in the articles below:
FAQs
Can I add links in Instagram stories?
Can I write text (caption) in Instagram Stories?
Yes. On Instagram accounts connected through Facebook, the text you write when scheduling a Story is published over the Story. Instagram used to ignore this text, so Stories scheduled before this change were published without it.
The text is not published on Instagram accounts connected with Instagram login, or on Facebook Stories. More details in Schedule and Post on Instagram.
How do I delete a post?
You can delete a post from the Calendar, click on the post and click on the trash can icon. You can also delete in bulk from the List of posts, by selecting the posts and clicking on Bulk actions > Delete.
Note that you will only delete the content in Metricool, if the post is already published, you will have to delete it from the social network (the same criteria applies for editing).
🔗 If you need to recover a deleted post, check this article: How to recover deleted posts in Metricool
Can I edit a post after it has been published?
No. Once a post has been published to a social network, you cannot edit it through Metricool. Social network APIs generally do not allow third-party tools to modify published content. If you need to change a published post, edit it directly on the social network platform.
You can still edit content in Metricool while a post is being created or scheduled. For details, see Multiposting: edit per social network and Edit images and videos while scheduling your content.
What happens if I delete a post while it's processing or in progress?
When you delete a post that's in processing or in progress status, there's no guarantee it won't be published. This is because Metricool may have already sent the publishing request to the social network. In that case, the following may occur:
The post does get published on the social network if the request was already in progress.
Or the process fails, if the network doesn't respond correctly or an error occurs.
In short: deleting a post in this status doesn't ensure it will be canceled, even though it disappears from the Metricool calendar.
Can I create a single post for different social networks?
Yes, you can create a single publication and adapt it for each network. Check the article How to schedule content in multiple social networks?. When you save, as many publications will be created in the calendar as networks you have selected.
How do I preview the Instagram feed?
You can preview the feed by clicking on the three dots (next to the filter) > Preview feed. You can also preview it when creating a post by selecting FEED in the preview.
Why is there a difference in quality or color when publishing?
Check the article Difference in color or quality when publishing my content for details.
What does the error mean on Instagram "The video format is not supported. Please check spec for supported bit_rate format"?
The error indicates that the video does not meet the correct parameters. Check your video settings, the maximum audio bit rate is 128 kbps and the video bit rate is 25000 kbps. If they exceed the limit, you will have to modify the parameters to plan in Metricool. Access a free online converter here.
Why am I getting the error Application does not have permission for this action on Instagram?
It is due to a permissions issue to post to Instagram automatically. You can fix it by following these steps:
Log in to the dashboard.
Disconnect your Facebook page and Instagram account.
Reconnect your Facebook page and your associated Instagram account will be automatically connected.
Accept all Facebook permissions.
When finished you will be able to post on Instagram automatically as normal.
My account appears restricted on Instagram, why is this?
Instagram (and also Facebook) can apply restrictions to accounts completely or only for API publishing. The most common reasons are:
Because of the quality of the account, you can review it from the Instagram mobile app.
Because the content is being considered as spam
For using platforms to publish content that are not authorized by the Meta API.
The recommendation would be to log in to the social network and try a manual publication. If it works, usually retrying from Metricool usually works, however it will always depend on Instagram lifting the block to the publication through its API for third parties.
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