Scheduling and Posting Options by Social Network
📅 Everything you can schedule and publish by social network
In this article, you’ll find a clear summary of which formats you can schedule and publish with Metricool on each social network: images, videos, carousels, stories, reels, threads… all in one place!
Plus, you’ll discover the main network-specific options available: adding location, tags, first comment, cover images, hashtags, and more.
👉 Click on each social network to check all the details and optimize your planning.
📊 Summary table by network
Social network | Images | Videos | GIFs | Carousel / Thread | Other formats | Character limit |
|---|---|---|---|---|---|---|
Up to 10 | 1 video, Reels (3-90 sec) | 1 GIF | No | Stories (60 sec) | 16,192 | |
Up to 10 | Up to 10 (max. 15 min Reels) | No | Carousels (img + video up to 60 sec) | Stories | 2,200 | |
Up to 20 | Videos included | Yes | Threads up to 80 posts |
| 500 | |
Up to 4 | 1 video | 1 GIF | Threads up to 80 posts |
| 280 / 25,000 (X Premium) | |
Up to 4 | 1 video | 1 GIF | Threads up to 80 posts |
| 300 | |
Up to 20 | 1 video | 1 GIF | Carousel (image or file) | Documents (PDF, PPT, DOC) | 3,000 | |
1 image | 1 video | No | No |
| 500 | |
Up to 35 images | 1 video (3-10 min) | No | Image carousel |
| 2,000 (auto) / 2,200 (manual) | |
No | Shorts (≤3 min), long videos | No | No | Shorts (vertical/square) | 5000 | |
1 image | 1 video (Photo format) | No | No | Post (text + image + link) | 1,500 |
💡 Check the daily posting limits on social networks to plan your content.
🛠️ Network-specific features
Feature | Threads | X (Twitter) | Bluesky | TikTok | YouTube | Google Business | ||||
|---|---|---|---|---|---|---|---|---|---|---|
Location | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Mentions ( | ✅ (pages) | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ |
Alt text | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ |
Tag people | ❌ | ✅ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Add title | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ |
First comment | ✅ | ✅ (feed) | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ❌ |
Add cover / thumbnail | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ (video) | ✅ (video) | ✅ | ✅ | ❌ |
Hashtag search | ❌ | ✅ (premium) | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ (premium) | ❌ | ❌ |
Promote post | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
🌟 Exclusive features by network
➡️ Instagram
- Mix formats in carousel.
- Add collaborators in Reels (up to 3).
- Tag products.
- Tag audio in Reels (only original audio; if pre-registered, Instagram will rename automatically).
- Show Reels in feed: choose whether they appear in the feed when scheduled.
➡️ X (Twitter)
- Set who can reply: Everyone, Subscribers, People you follow, Only mentioned people, Verified accounts.
➡️ Bluesky
- Add post languages to help Bluesky better classify your content.
➡️ LinkedIn
- Show link preview if one link + max one image.
- Carousel with PDF documents.
➡️ YouTube
- Audience setting: mark if content is for kids.
- Privacy setting per post: Public, Unlisted, Private.
- Add category and tags.
➡️ Pinterest
- Select existing board or create a new one.
- Add a link.
- Use new Pin format.
➡️ TikTok
- Allow comments.
- Add random music (editable later on TikTok).
- Enable Duet.
- Enable Stitch.
- Mark commercial content (own brand or third-party brand).
- Privacy options (personal accounts): Public, Friends, Only me.
📌 Additional notes
- Check the image and video requirements to ensure your files meet the specs.
- Review the specific guides per network for more details.
- Need help? Check related articles or use the Help Center search.
Related articles
- Image and Video Requirements
- Edit images and videos from the scheduler
- Mention and tag other accounts
- Scheduling content with links
- How to schedule a first comment on your posts
- How to add a cover to your posts
- How to schedule content in multiple social networks?
- Content planning: full guide & FAQs
Updated on: 25/06/2025
Thank you!