On Metricool, you can schedule content on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube and Google My Business.

Depending on the social network, you can schedule specific formats from Metricool and the posting process differs:

FACEBOOK

You can schedule and auto-publish your Facebook posts from Metricool.

Up to 10 images
1 video
1 GIF

Different formats cannot be mixed. Stories are not supported.

Facebook Options:

Add a location
Boost your post (as long as you have connected a Facebook Ads account to the Metricool brand)
Mention Facebook Pages
Add Alt Text to Image

INSTAGRAM

Depending on the type of professional account you have and the format you want to share on Instagram the posting process varies.

Auto-publication:

You Instagram account must be Business. If you have a creator account the posting will be always manual.

Up to 10 images
Up to 10 videos (as long as videos last less than 1 minute each one)
A combination of both formats
Reels

GIFs are not supported.

Also, the images and videos must adjust to the specifications that you can check here.

Manual posting (email or push notification on your mobile device)

If you have a creator account
Stories
Videos longer than 1 minute

Instagram Options:

Add a location
Hashtag Search Engine (Not available in Free plans)
Tag other people (only if you have added at least 1 image)
Mention any account by adding the account name with the @ symbol
Add a cover if you add a video (select a video fragment)
Reels: You can choose whether you want to show the reel on feed or not.

TWITTER

You can schedule and auto-publish your Twitter posts from Metricool.

Up to 4 images per tweet
1 video
1 GIF
Twitter threads: Up to 80 tweets .

Different formats cannot be mixed.

Twitter Options:

Tag other people (at least 1 image must be included)
Mention any account by adding the account name with the @ symbol
Add Alt Text to Image

LINKEDIN

You can schedule and auto-publish your LinkedIn posts from Metricool.

Up to 9 images
1 video
1 GIF

Different formats cannot be mixed. It's not possible to include a PDF (LinkedIn's API limitation)

LinkedIn Options

Mention other Company or Showcase pages

PINTEREST

You can schedule and auto-publish your standard pins from Metricool.

1 image
1 video

GIFs are not supported

Pinterest Options

Add a title
Select an existing board or create a new one
Add a cover if you add a video (select a video fragment)
Add Alt Text to Image

TIKTOK

You can schedule TikToks but the publication is manual through push notifications.

1 video (between 3 seconds and 10 minutes)

TikTok Options

Hashtag Search Engine (not available in free plans)

YOUTUBE

Standard video : Over 60 seconds and in horizontal format.
Shorts : Less than 60 seconds long. Vertical or square format.

YouTube Options

Tittle : no longer than 100 characters.
Privacy Configuration : Public, Unlisted, Private.
Video Thumbnail : Recommended size 1280x720px

GOOGLE BUSINESS PROFILE

You can schedule and auto-publish your posts on your GMB listing from Metricool.

1 image or video max. (always video without text)
1 link (displayed as a "more info" button)

You can check the image and video specifications for each social media platform here.
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