On Metricool, you can schedule content on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube and Google My Business.
Depending on the social network, you can schedule specific formats from Metricool and the posting process differs:
FACEBOOK
You can schedule and auto-publish your Facebook posts from Metricool.
Up to 10 images
1 video
1 GIF
Different formats cannot be mixed. Stories are not supported.
Facebook Options:
Add a location
Boost your post (as long as you have connected a Facebook Ads account to the Metricool brand)
Mention Facebook Pages
Add Alt Text to Image
INSTAGRAM
Depending on the type of professional account you have and the format you want to share on Instagram the posting process varies.
Auto-publication:
You Instagram account must be Business. If you have a creator account the posting will be always manual.
Up to 10 images
Up to 10 videos (as long as videos last less than 1 minute each one)
A combination of both formats
Reels
GIFs are not supported.
Also, the images and videos must adjust to the specifications that you can check here.
Manual posting (email or push notification on your mobile device)
If you have a creator account
Stories
Videos longer than 1 minute
Instagram Options:
Add a location
Hashtag Search Engine (Not available in Free plans)
Tag other people (only if you have added at least 1 image)
Mention any account by adding the account name with the @ symbol
Add a cover if you add a video (select a video fragment)
Reels: You can choose whether you want to show the reel on feed or not.
TWITTER
You can schedule and auto-publish your Twitter posts from Metricool.
Up to 4 images per tweet
1 video
1 GIF
Twitter threads: Up to 80 tweets .
Different formats cannot be mixed.
Twitter Options:
Tag other people (at least 1 image must be included)
Mention any account by adding the account name with the @ symbol
Add Alt Text to Image
LINKEDIN
You can schedule and auto-publish your LinkedIn posts from Metricool.
Up to 9 images
1 video
1 GIF
Different formats cannot be mixed. It's not possible to include a PDF (LinkedIn's API limitation)
LinkedIn Options
Mention other Company or Showcase pages
PINTEREST
You can schedule and auto-publish your standard pins from Metricool.
1 image
1 video
GIFs are not supported
Pinterest Options
Add a title
Select an existing board or create a new one
Add a cover if you add a video (select a video fragment)
Add Alt Text to Image
TIKTOK
You can schedule TikToks but the publication is manual through push notifications.
1 video (between 3 seconds and 10 minutes)
TikTok Options
Hashtag Search Engine (not available in free plans)
YOUTUBE
Standard video : Over 60 seconds and in horizontal format.
Shorts : Less than 60 seconds long. Vertical or square format.
YouTube Options
Tittle : no longer than 100 characters.
Privacy Configuration : Public, Unlisted, Private.
Video Thumbnail : Recommended size 1280x720px
GOOGLE BUSINESS PROFILE
You can schedule and auto-publish your posts on your GMB listing from Metricool.
1 image or video max. (always video without text)
1 link (displayed as a "more info" button)
You can check the image and video specifications for each social media platform here.
Depending on the social network, you can schedule specific formats from Metricool and the posting process differs:
You can schedule and auto-publish your Facebook posts from Metricool.
Up to 10 images
1 video
1 GIF
Different formats cannot be mixed. Stories are not supported.
Facebook Options:
Add a location
Boost your post (as long as you have connected a Facebook Ads account to the Metricool brand)
Mention Facebook Pages
Add Alt Text to Image
Depending on the type of professional account you have and the format you want to share on Instagram the posting process varies.
Auto-publication:
You Instagram account must be Business. If you have a creator account the posting will be always manual.
Up to 10 images
Up to 10 videos (as long as videos last less than 1 minute each one)
A combination of both formats
Reels
GIFs are not supported.
Also, the images and videos must adjust to the specifications that you can check here.
Manual posting (email or push notification on your mobile device)
If you have a creator account
Stories
Videos longer than 1 minute
Instagram Options:
Add a location
Hashtag Search Engine (Not available in Free plans)
Tag other people (only if you have added at least 1 image)
Mention any account by adding the account name with the @ symbol
Add a cover if you add a video (select a video fragment)
Reels: You can choose whether you want to show the reel on feed or not.
You can schedule and auto-publish your Twitter posts from Metricool.
Up to 4 images per tweet
1 video
1 GIF
Twitter threads: Up to 80 tweets .
Different formats cannot be mixed.
Twitter Options:
Tag other people (at least 1 image must be included)
Mention any account by adding the account name with the @ symbol
Add Alt Text to Image
You can schedule and auto-publish your LinkedIn posts from Metricool.
Up to 9 images
1 video
1 GIF
Different formats cannot be mixed. It's not possible to include a PDF (LinkedIn's API limitation)
LinkedIn Options
Mention other Company or Showcase pages
You can schedule and auto-publish your standard pins from Metricool.
1 image
1 video
GIFs are not supported
Pinterest Options
Add a title
Select an existing board or create a new one
Add a cover if you add a video (select a video fragment)
Add Alt Text to Image
TIKTOK
You can schedule TikToks but the publication is manual through push notifications.
1 video (between 3 seconds and 10 minutes)
TikTok Options
Hashtag Search Engine (not available in free plans)
YOUTUBE
Standard video : Over 60 seconds and in horizontal format.
Shorts : Less than 60 seconds long. Vertical or square format.
YouTube Options
Tittle : no longer than 100 characters.
Privacy Configuration : Public, Unlisted, Private.
Video Thumbnail : Recommended size 1280x720px
GOOGLE BUSINESS PROFILE
You can schedule and auto-publish your posts on your GMB listing from Metricool.
1 image or video max. (always video without text)
1 link (displayed as a "more info" button)
You can check the image and video specifications for each social media platform here.
Updated on: 07 / 07 / 2022