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What is Campaign Dashboards?

Campaign Dashboards is a tool to assign your organic posts and paid ad campaigns to a specific marketing campaign and analyze them together in one unified report. It's designed to help you understand how a campaign performed across channels — and to share those results with clients in a clean, professional view.

Not a tagging or filtering system. Campaign Dashboards is not about labeling posts or filtering your content library. It's about grouping content that belongs to a campaign, running the analysis, and sharing the results.

Who is this for?

Marketers and agencies who need to track multi-channel campaigns end-to-end, report to clients, and learn what worked to improve future activations.

What you can do

✅ Assign content to a campaign

Select which organic posts and ad campaigns belong to a specific activation. Metricool also suggests relevant posts automatically based on your campaign name and description, so you don't have to start from scratch.

✅ Analyze campaign performance

Once synced, the dashboard generates a content summary with a chart, your Top 5 best-performing posts by social metrics, and AI-generated insights — all in one view.

The description field is designed to give context to whoever receives the report. Generate a read-only link so clients can view the live dashboard without a Metricool account.

Key benefits

No more manual spreadsheets or jumping between platforms
A clear performance story with AI-generated insights you can edit
Top 5 posts ranked by impressions or interactions — switchable
A live shareable report built for client communication

What's included in a dashboard

Content summary with chart
Top 5 best posts by impressions or interactions (selectable)
AI Insights — generated automatically and editable
Unified metrics by social network and ads platform
Public share link for client reporting (coming soon)

Core features at a glance

Content suggestion

When you create a dashboard, Metricool automatically suggests relevant posts based on your campaign name and description. You review the proposal and decide what to include or exclude — adjusting manually from there as needed.

AI Insights

After each sync, Metricool generates narrative insights covering what performed well, detected patterns, and recommendations. These insights can be edited to fit your reporting needs.

Requires at least 10 posts to generate AI Insights.

Share a read-only URL so stakeholders can view the live dashboard without logging in. The description you added when creating the campaign will be visible in the shared view — use it to give context to your client.

Good to know

Each dashboard belongs to a single brand — you cannot mix content from different brands in one dashboard.
Maximum campaign period is 90 days
Campaign Dashboards is a desktop-only feature; the mobile app only includes Reports

Quick start

Create a Campaign Dashboard — name, description, date range (max 90 days), and networks
Select posts from the suggested content or add your own
Click View performance dashboard to sync and generate** **the content summary, Top 5, and AI Insights
(Optional) Generate a public share link to send to clients - Coming soon

FAQs

How much will the add-on cost?

Pricing is still to be confirmed.

When does the add-on launch?

Estimated for June.

What's the difference between Analytics and Reporting?

Analytics is for day-to-day data exploration. Reporting is for building, sharing, and answering deeper questions: campaign analysis, custom dashboards, AI-generated insights, BI-style views.

Can I use Campaign Dashboards from the mobile app?

No. Only Reports is currently available on mobile.

Ready to go deeper? See How to use Campaign Dashboards for step-by-step instructions on every feature.

Updated on: 06/05/2026

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