Optimize your workflow by duplicating posts across brands

If you manage multiple brands, efficiency is key. You can now not only duplicate a single post, but also duplicate multiple posts in bulk, saving even more time in your planning.

From the planner, you can select several posts and duplicate them simultaneously to one or more brands, without having to recreate them one by one.

This feature is ideal for:

✅ Managing multiple accounts while keeping communication consistent.

✅ Reusing evergreen content adapted to different audiences.

✅ Saving time by avoiding manual copy-and-paste tasks.

📱Also available in the mobile app to duplicate posts to other brands from anywhere.

How does post duplication work?

➡️​ Duplicate a single post

1. From the planner, select the post you want to duplicate.
2. Click on "Duplicate to another brand".
3. Select the destination brands.
4. Adjust the date and time and click Duplicate.
5. Finally, confirm the selection by clicking Got it.

➡️​ Duplicate multiple posts in bulk

1. In the planner list view, select the posts you want to duplicate.
2. Click on "Bulk actions" and select "Duplicate to another brand".
3. The selected list will be displayed. Click Duplicate to confirm.
4. Choose all destination brands and click Duplicate.
5. Finish the process by clicking Got it.

📝 Notes

• You can only duplicate posts that have already been created.
• The post will be copied to the planner of the selected brands.
• You can duplicate as draft or duplicate and schedule.
• You can edit the content for each brand after duplication.
• If the selected brands have different time zones, the post will keep the original brand’s date and time, without automatic time zone adjustments.

Do you prefer working with a CSV? Use bulk import

If you work with large volumes of content, bulk import via CSV may be the best option for you.

This method allows you to create and duplicate posts for multiple brands directly from a file, without doing it manually from the planner.

Keep in mind that you will need to duplicate one row per brand where you want to publish the content.

➡️ Check out all the details here.

Updated on: 23/01/2026