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Scheduling and Posting Options by Social Network


📅 Everything you can schedule and publish by social network


In this article, you’ll find a clear summary of which formats you can schedule and publish with Metricool on each social network: images, videos, carousels, stories, reels, threads… all in one place!


Plus, you’ll discover the main network-specific options available: adding location, tags, first comment, cover images, hashtags, and more.


👉 Click on each social network to check all the details and optimize your planning.


📊 Summary table by network


Social network

Images

Videos

GIFs

Carousel / Thread

Other formats

Character limit

Facebook

Up to 10

1 video, Reels (3-90 sec)

1 GIF

No

Stories (60 sec)

16,192

Instagram

Up to 10

Up to 10 (max. 15 min Reels)

No

Carousels (img + video up to 60 sec)

Stories

2,200

Threads

Up to 20

Videos included

Yes

Threads up to 80 posts

500

X (Twitter)

Up to 4

1 video

1 GIF

Threads up to 80 posts

280 / 25,000 (X Premium)

Bluesky

Up to 4

1 video

1 GIF

Threads up to 80 posts

300

LinkedIn

Up to 20

1 video

1 GIF

Carousel (image or file)

Documents (PDF, PPT, DOC)

3,000

Pinterest

1 image

1 video

No

No

500

TikTok

Up to 35 images

1 video (3-10 min)

No

Image carousel

2,000 (auto) / 2,200 (manual)

YouTube

No

Shorts (≤3 min), long videos

No

No

Shorts (vertical/square)

5000

Google Business

1 image

1 video (Photo format)

No

No

Post (text + image + link)

1,500


💡 Check the daily posting limits on social networks to plan your content.


🛠️ Network-specific features


Feature

Facebook

Instagram

Threads

X (Twitter)

Bluesky

LinkedIn

Pinterest

TikTok

YouTube

Google Business

Location

Mentions ( @)

✅ (pages)

Alt text

Tag people

Add title

First comment

✅ (feed)

Add cover / thumbnail

✅ (video)

✅ (video)

Hashtag search

✅ (premium)

✅ (premium)

Promote post


🌟 Exclusive features by network


➡️ Instagram
  • Mix formats in carousel.
  • Add collaborators in Reels (up to 3).
  • Tag products.
  • Tag audio in Reels (only original audio; if pre-registered, Instagram will rename automatically).
  • Show Reels in feed: choose whether they appear in the feed when scheduled.


➡️ X (Twitter)
  • Set who can reply: Everyone, Subscribers, People you follow, Only mentioned people, Verified accounts.


➡️ Bluesky
  • Add post languages to help Bluesky better classify your content.


➡️ LinkedIn
  • Show link preview if one link + max one image.
  • Carousel with PDF documents.


➡️ YouTube
  • Audience setting: mark if content is for kids.
  • Privacy setting per post: Public, Unlisted, Private.
  • Add category and tags.


➡️ Pinterest
  • Select existing board or create a new one.
  • Add a link.
  • Use new Pin format.


➡️ TikTok
  • Allow comments.
  • Add random music (editable later on TikTok).
  • Enable Duet.
  • Enable Stitch.
  • Mark commercial content (own brand or third-party brand).
  • Privacy options (personal accounts): Public, Friends, Only me.


📌 Additional notes


  • Check the image and video requirements to ensure your files meet the specs.
  • Review the specific guides per network for more details.
  • Need help? Check related articles or use the Help Center search.


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Updated on: 25/06/2025

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