Scheduling and Posting Options by Social Network
On Metricool, you can schedule content on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube and Google My Business.
Depending on the social network, you can schedule specific formats from Metricool and the posting process differs:
FACEBOOK
You can schedule and auto-publish your Facebook posts from Metricool.
Up to 10 images
1 video
1 GIF
Reels: ( 3 to 90 seconds) When Facebook is selected, choose the reels option in the drop-down menu next to the Facebook icon.
Stories (up to 60 seconds).
💡 A reel published as a story on a Facebook page cannot exceed 60 seconds.
Different formats cannot be mixed.
Add a location
Boost your post (as long as you have connected a Facebook Ads account to the Metricool brand)
Mention Facebook Pages (personal profiles cannot be mentioned)
Add Alt Text to Image
Add first comment in posts or reels.
Add a title to Videos and Reels.
INSTAGRAM
Depending on the type of professional account you have and the format you want to share on Instagram the posting process varies.
You Instagram account must be Business or Creator Account.
Up to 10 images
Up to 10 videos
Carousels combining both formats (Video duration up to 60 seconds).
Reels (up to 15 minutes)
Stories (for Business accounts only)
💡 Instagram now only supports the Reels format for videos through its API for third parties; therefore, all videos from Metricool will be sent as Reels
GIFs are not supported. The images and videos must adjust to the specifications that you can check here.
Receive an email or push notification on your mobile device to manually publish.
Stories on Creator accounts.
Videos with Trending Music on Instagram
Any post that does not meet the requirements for autopublishing
Add a location
Boost your post (as long as you have connected a Facebook Ads account to the Metricool brand)
Hashtag Search Engine (Not available in Free plans)
Tag people (not supported for video carousels or stories)
Tag products (see details here)
Mention any account by adding the account name with the @ symbol
Add a video cover (select a video frame or add a thumbnail)
Reels: You can choose whether you want to show the reel on feed or not.
Add first comment in feed posts. It's not available for reels.
Add Collaborators (up to 3 collaborators)
Tag audio for Reels (the video must contain audio, only the name will be edited, and it must be original audio. If it is previously registered, Instagram will automatically rename it).
Add Alt Text to Image
You can schedule and auto-publish your posts on Threads from Metricool.
Up to 20 media files: images, videos, and/or GIFs (adding the GIF link as text).
Threads: Up to 80 posts.
Mention any account by adding the account name with the @ symbol.
Add alternative text to the image.
With a premium plan, you can schedule and auto-publish your posts on X (Twitter) from Metricool. To connect to X (Twitter), you must add an add-on to your subscription. Find the details here.
Up to 4 images per tweet
1 video
1 GIF
X (Twitter) threads: Up to 80 tweets .
Different formats cannot be mixed.
If you have any type of premium account on Twitter, you can publish the same number of characters allowed natively. Be aware that if you activate a Premium account, X (Twitter) may take around 24 hours to reflect the update of your account in Metricool.
Tag other people (at least 1 image must be included)
Mention any account by adding the account name with the @ symbol
Add Alt Text to Image
You can schedule and auto-publish your Bluesky posts with Metricool:
Up to 4 images per post.
1 video
1 GIF
Threads: Up to 80 posts.
300 characters per post.
Different formats cannot be mixed.
Mention any account by adding the username with the @ symbol
Add Alt text to your images
LINKEDIN
You can schedule and auto-publish your LinkedIn posts from Metricool.
Up to 20 images
1 video
1 GIF
1 Document
- Supported formats: PDF, PPT, PPTX, DOC, DOCX.
- Maximum allowed file size 100 MB and/or 300 pages.
Different formats cannot be mixed.
Mention other Company or Showcase pages
Add first comment.
Add Alt text.
Add a video cover ( add a thumbnail)
PINTEREST
You can schedule and auto-publish your pins from Metricool.
Standard Pin / New Pin format: 1 image or 1 video
GIFs are not supported.
Add a title
Select an existing board or create a new one
Add a link
Add a cover if you add a video (select a video frame)
Add Alt Text to Image
1 video (3 to 10 minutes for automatic posting)
up to 35 images
Hashtag Search Engine (not available in free plans).
Add a cover (select a video frame or select an image as the carousel cover)
Add first comment.
Standard video : Over 60 seconds and in horizontal format.
Shorts : Up to 3 minutes long. Vertical or square format.
About Shorts, we recommend that videos are not too close to 2:59 seconds, as YouTube might increase the time upon import and ultimately publish it as a regular video
Free plan: 10 Posts every 24 hours
Premium plan: 20 every 24 hours.
If you reach the post limit, you must wait 24 hours from the 10th or 20th post, depending on your plan. To check if you can publish, count the last 24 hours from the current time; if there are fewer posts than the set limit within that time frame, you will be able to publish.
Tittle : no longer than 100 characters.
Privacy Configuration : Public, Unlisted, Private.
Video Thumbnail : Recommended size 1280x720px
Add first comment in long or short videos.
To publish on Google Business Profile, you have two formats in the scheduler:
Post: Supports 1 image and/or 1 link (displayed as a "more info" button) in addition to text.
Photo: Supports 1 image or video. No text."
Image and Video Requirements
Edit images and videos from the scheduler
Mention and tag other accounts
Scheduling content with links
How to schedule a first comment on your posts
How to add a cover to your posts
How to schedule content in multiple social networks?
Content planning: full guide & FAQs
You can check the image and video specifications for each social media platform here.
Depending on the social network, you can schedule specific formats from Metricool and the posting process differs:
You can schedule and auto-publish your Facebook posts from Metricool.
Up to 10 images
1 video
1 GIF
Reels: ( 3 to 90 seconds) When Facebook is selected, choose the reels option in the drop-down menu next to the Facebook icon.
Stories (up to 60 seconds).
💡 A reel published as a story on a Facebook page cannot exceed 60 seconds.
Different formats cannot be mixed.
Facebook Options:
Add a location
Boost your post (as long as you have connected a Facebook Ads account to the Metricool brand)
Mention Facebook Pages (personal profiles cannot be mentioned)
Add Alt Text to Image
Add first comment in posts or reels.
Add a title to Videos and Reels.
Depending on the type of professional account you have and the format you want to share on Instagram the posting process varies.
Auto-publication:
You Instagram account must be Business or Creator Account.
Up to 10 images
Up to 10 videos
Carousels combining both formats (Video duration up to 60 seconds).
Reels (up to 15 minutes)
Stories (for Business accounts only)
💡 Instagram now only supports the Reels format for videos through its API for third parties; therefore, all videos from Metricool will be sent as Reels
GIFs are not supported. The images and videos must adjust to the specifications that you can check here.
Manual posting
Receive an email or push notification on your mobile device to manually publish.
Stories on Creator accounts.
Videos with Trending Music on Instagram
Any post that does not meet the requirements for autopublishing
Instagram Options:
Add a location
Boost your post (as long as you have connected a Facebook Ads account to the Metricool brand)
Hashtag Search Engine (Not available in Free plans)
Tag people (not supported for video carousels or stories)
Tag products (see details here)
Mention any account by adding the account name with the @ symbol
Add a video cover (select a video frame or add a thumbnail)
Reels: You can choose whether you want to show the reel on feed or not.
Add first comment in feed posts. It's not available for reels.
Add Collaborators (up to 3 collaborators)
Tag audio for Reels (the video must contain audio, only the name will be edited, and it must be original audio. If it is previously registered, Instagram will automatically rename it).
Add Alt Text to Image
THREADS
You can schedule and auto-publish your posts on Threads from Metricool.
Up to 20 media files: images, videos, and/or GIFs (adding the GIF link as text).
Threads: Up to 80 posts.
Threads options:
Mention any account by adding the account name with the @ symbol.
Add alternative text to the image.
X (TWITTER)
With a premium plan, you can schedule and auto-publish your posts on X (Twitter) from Metricool. To connect to X (Twitter), you must add an add-on to your subscription. Find the details here.
Up to 4 images per tweet
1 video
1 GIF
X (Twitter) threads: Up to 80 tweets .
Different formats cannot be mixed.
If you have any type of premium account on Twitter, you can publish the same number of characters allowed natively. Be aware that if you activate a Premium account, X (Twitter) may take around 24 hours to reflect the update of your account in Metricool.
X (Twitter) Options:
Tag other people (at least 1 image must be included)
Mention any account by adding the account name with the @ symbol
Add Alt Text to Image
BLUESKY
You can schedule and auto-publish your Bluesky posts with Metricool:
Up to 4 images per post.
1 video
1 GIF
Threads: Up to 80 posts.
300 characters per post.
Different formats cannot be mixed.
Bluesky Options:
Mention any account by adding the username with the @ symbol
Add Alt text to your images
You can schedule and auto-publish your LinkedIn posts from Metricool.
Up to 20 images
1 video
1 GIF
1 Document
- Supported formats: PDF, PPT, PPTX, DOC, DOCX.
- Maximum allowed file size 100 MB and/or 300 pages.
Different formats cannot be mixed.
LinkedIn Options
Mention other Company or Showcase pages
Add first comment.
Add Alt text.
Add a video cover ( add a thumbnail)
You can schedule and auto-publish your pins from Metricool.
Standard Pin / New Pin format: 1 image or 1 video
GIFs are not supported.
Pinterest Options
Add a title
Select an existing board or create a new one
Add a link
Add a cover if you add a video (select a video frame)
Add Alt Text to Image
TIKTOK
1 video (3 to 10 minutes for automatic posting)
up to 35 images
TikTok Options
Hashtag Search Engine (not available in free plans).
Add a cover (select a video frame or select an image as the carousel cover)
Add first comment.
YOUTUBE
Standard video : Over 60 seconds and in horizontal format.
Shorts : Up to 3 minutes long. Vertical or square format.
About Shorts, we recommend that videos are not too close to 2:59 seconds, as YouTube might increase the time upon import and ultimately publish it as a regular video
YouTube posting limits
Free plan: 10 Posts every 24 hours
Premium plan: 20 every 24 hours.
If you reach the post limit, you must wait 24 hours from the 10th or 20th post, depending on your plan. To check if you can publish, count the last 24 hours from the current time; if there are fewer posts than the set limit within that time frame, you will be able to publish.
YouTube Options
Tittle : no longer than 100 characters.
Privacy Configuration : Public, Unlisted, Private.
Video Thumbnail : Recommended size 1280x720px
Add first comment in long or short videos.
GOOGLE BUSINESS PROFILE
To publish on Google Business Profile, you have two formats in the scheduler:
Post: Supports 1 image and/or 1 link (displayed as a "more info" button) in addition to text.
Photo: Supports 1 image or video. No text."
Related articles
Image and Video Requirements
Edit images and videos from the scheduler
Mention and tag other accounts
Scheduling content with links
How to schedule a first comment on your posts
How to add a cover to your posts
How to schedule content in multiple social networks?
Content planning: full guide & FAQs
You can check the image and video specifications for each social media platform here.
Updated on: 06/05/2025
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