Instagram on Metricool

Instagram is the go-to visual social network, where photos, videos, and reels dominate digital conversations. With over a billion active users, it has become a key platform for creators, brands, and businesses looking to connect with their audience through engaging and dynamic content. Its algorithm prioritizes engagement and creativity, making a well-planned strategy essential to stand out from the competition. Plus, with features like direct shopping and creator collaborations, Instagram continues to evolve as one of the most powerful platforms for digital marketing.

By connecting your professional Instagram account to Metricool, you’ll get access to:
Scheduling and publishing: Learn how to manage your content here.
Analytics: Make the most of your data by checking the available metrics here.
Inbox: Reply to comments and private messages from one place. Check out the details here.
Competitors: Keep an eye on the competition and refine your strategy. More info here.

To manage your Instagram account smoothly on Metricool, it's crucial to understand the requirements and its connection with Facebook. Keep reading to discover step by step how to successfully link your account.

How to Connect Your Instagram Account

To connect from the iOS mobile app, you need to accept tracking permissions. More info here.

To connect Instagram, you need a professional account, either business or creator. If you have a personal account, the first step is to convert it to a professional account. Learn how to do it in the guide "Instagram Account Type".

You have two options to connect your Instagram account:

⚠️ Changes to your Instagram connection

If you change how your Instagram account is connected (for example, from logging in with your Instagram credentials to connecting it through Facebook, or the other way around), you’ll lose access to your previous data history.
This happens because Meta provides two separate ways to connect to their Instagram API, and each one accesses different data that isn’t shared between them.


Connection via Instagram: by entering your account credentials. You can schedule and publish content (tagging products isn't supported) and you'll only get basic metrics.



Connection via Facebook: you'll need permissions on your Facebook profile and will gain access to all functionalities.

Requirements to Connect Instagram via Facebook

To connect your Instagram account to Metricool via your Facebook profile, the following requirements must be met:

Have a professional account: creator or business

You can connect professional Instagram accounts, business or creator to Metricool (personal profiles are not supported). To check your Instagram account type and change it if necessary, refer to the "Account Type on Instagram" article.

Link your Instagram account to a Facebook page

To access all functionalities, you'll need to link your Instagram account to a Facebook page. While posting on your Facebook page is not required when using Instagram, it is a Meta requirement to access all Instagram features available via API, as these permissions are managed through Facebook.

I don't have a Facebook page
If you don't have a Facebook page, create one in a few clicks. We explain how to do it here.

I already have a Facebook page
If, on the other hand, you already have a Facebook page, refer to the guide "Linking Facebook to Instagram".

Validate Permissions in Business Manager

If your Facebook page is managed through a business account in Business Manager, ensure you have the necessary permissions on both the Facebook page and your Instagram account. Both should be added as assets to your personal admin profile.
Facebook Page: Permission should be full control
Instagram Account: Permission can be total or partial

⚠️ Access to the business account can be total or partial, but for the Facebook Page (associated as an asset within the business account), full control is mandatory.

Failure to connect Instagram to Metricool via Facebook

If the linking between your Facebook page and Instagram account is incorrect or you lack sufficient permissions, you won't be able to connect Instagram, and you'll encounter the following message.



If you have already a connected Facebook page but the admin profile no longer has permissions, you'll need to disconnect and reconnect the page with the credentials of the new Facebook admin profile. To do this, access the connections dashboard and click on the X next to the page name. After reconnecting, if you have the necessary permissions, you will be able to connect Instagram. Otherwise, follow the steps in the article.

📝 Notes

Start Again: This option lets you restart the process to select a different Instagram account.
Refresh: This option lets you update to see the applied changes. Useful if you linked a Facebook page and don’t want to start from scratch.

What to check

At the beginning of the post, we shared the requirements to connect your Instagram account to Metricool via Facebook. Remember, it's crucial to link your Instagram account to a Facebook Page since all permissions for accessing Instagram’s features are granted through Facebook.

The first step is to verify if the Facebook page and Instagram account are correctly linked here, as we show in the below screenshot.

Facebook page and Instagram are linked

If linked, the Facebook page may be connected to Metricool with another admin lacking Instagram permissions.

To fix it, follow the steps below:

Access the connections panel.
Disconnect the Facebook page by clicking on X
Click again on "Connect page". A Facebook pop-up window will appear.
Enter your personal profile login credentials (or click continue if you are already logged in).
Select the page from the list. Instagram will automatically connect.

Facebook page and Instagram are NOT linked

If not linked, follow the guide "Linking Facebook to Instagram" for assistance.

Validating Permissions in Business Manager

It is important to validate your permissions in the Business Manager, and if necessary, a permissions renewal would be performed in order to connect your account to Metricool.

Check the article "Meta Business Manager Permissions" for more information.

Permission Renewal

If you still can't connect Instagram after reviewing that the accounts are properly linked to each other, then you need to renew the permissions granted to Metricool by following these steps:

Click here. (If you are already on the New Facebook Experience then be sure to switch to the personal profile within Facebook, in the top right menu, and then click on this link again).
Find the Metricool app in the list and delete it.
Go back to Metricool, and disconnect the Facebook page from Metricool's Connection panel.
Then, reconnect the Facebook page and accept all permissions. The Instagram account should automatically connect to Metricool.

Remember: Instagram accounts must be linked within their app to a Facebook page, not a personal profile. Also, ensure they are added as assets to the business account with the necessary permissions

Updated on: 23/05/2025