What content can I publish?

There are two types of content that can be scheduled in Google Business Profile (formerly Google my Business) from Metricool:

Post: to publish an update on your Google Business Profile (Video is not supported).
Photo: you can add a photo or a video, but it would not be possible to add text.

Schedule a Post:

To publish an update on your Google Business Profile, select the post option. You can add:

Text only.
Text + link (don't forget that the URL has to start with http://): It will be published with the text, a button that will redirect users to the link, and with the featured image associated to the link.

Please note that:

- The button text is not editable. The same text will always appear: "More info".

- You must add text if you want to publish a link.

Text + Image: Post with image.

Text + Link + Image: Post with image and "More info" button. In this case, the featured image associated with the link is not previewed.

Schedule a photo:

To publish a photo or video to your Google Business profile, select the Photo option and attach or drag the file to your post.

💡 For more details, refer to the article "How to schedule content from the calendar."

In the Autolist section, it is not possible to share photo content type (a single photo or video without text).

Updated on: 24/03/2025