Where is my TikTok content published from when using Metricool?

When scheduling TikTok content with Metricool, it’s important to understand how location affects your post’s visibility. Here’s how it works:

✅ Publishing from Metricool (TikTok official API)

When you publish directly from Metricool, you're using the official TikTok API for third parties. That means the process is server-to-server, so:

• Your IP or physical location at the time of publishing is not used.
• TikTok uses the location registered in your account to apply its algorithm.

👉 For example:

• If your TikTok account is registered in the United States, your videos will be treated as U.S. content even if you’re in another country.
• If your account is from Spain, TikTok will treat it as Spanish content.

This determines which algorithm your content goes through. Check out these examples:

📝​ You can’t add a visible location to the video when publishing via API. That option is only available when posting from the TikTok app directly.

🔔 Notification publishing (manual via the app)

If you prefer to publish from the TikTok app itself, you can still schedule your content in Metricool and enable the notification publishing option:

1. Schedule your content in Metricool.
2. Get a mobile notification at the set time.
3. Publish manually from the TikTok app.

💡 Bonus: you can add a location to your video and post it natively.

👉 How to set up notifications for TikTok

How does TikTok decide what to show users?

TikTok’s algorithm customizes the content for each user based on:

• User interactions: Likes, comments, shares, watch time.
• Video info: Captions, sounds, hashtags…
• Device and account settings:
• Preferred language
• Registered country
• Device type

(And according to some reports, also the IP and SIM card if you post from the app)

Updated on: 08/07/2025