Add Competitors in Metricool

Knowing what your competitors are doing on social media gives you an edge: it helps you see what strategies work in your industry and improve your own content. At Metricool, we make it easy: access key metrics from other profiles without needing permissions and compare their performance with yours in a simple and visual way.

The Competitors feature is available on the following social networks and plans:

Available on FREE and Premium plans for Facebook, Instagram, Bluesky, and Twitch.
Available only on Premium plans for YouTube and X (add-on required).

Currently, it’s not possible to connect competitors on other social networks outside of those mentioned. For Facebook and Instagram, keep in mind that you can only add business accounts, not personal profiles.

💡 Add your own account as a competitor. This way, you can compare your metrics with other profiles. Remember that the Competitors feature displays public data from each account, whereas connecting your profile with permissions gives you access to more detailed metrics.

How does it work in each plan?

With the FREE plan, you can explore the feature with a demo:
Connect up to 5 accounts per social network.
You can’t modify or delete them once added.
On YouTube, two competitor accounts are shown by default, with no option to add more.

With Premium plans, you have more control and flexibility:
Connect up to 100 competitors per social network (on YouTube, up to 10).
Manage, edit, and adjust the accounts according to your strategy.

How to connect Competitors?

You can find the competitors option under the Analytics tab, click on competitors or scroll down to find the Competitors section.



Then click on Add:

Process by social network

Facebook, X (Twitter), Bluesky and Twitch : type the account's username manually and a list of suggestions will be shown.

💡For Facebook, you can also add competitors using the page ID you can find here.
Include # before the ID number ➡️ #104306905456758



Instagram: just add the competitor's account username and then click OK. After a few seconds it will be added to the list of competitors.

Youtube : you can connect by adding the name or the URL of the channel. It is important that URL's include /channel/ or /user/ to be valid.

Check out this tutorial on competitor analysis with Metricool.

Check the available metrics here

Updated on: 24/03/2025