How to connect Google Ads to Metricool

Google Ads on Metricool

Google Ads is one of the most powerful tools to reach your audience through search, display, YouTube, and more. With a solid ad strategy, you can reach potential customers at the exact moment they’re looking for your product or service.

Connecting your Google Ads account to Metricool lets you:

Create ad campaigns. Follow the step-by-step guide here.
Manage active campaigns: pause, review, or edit them directly from the platform. Learn more here.
Analyze campaign performance: access key metrics to optimize your investment and make data-driven decisions. See available metrics here.

This connection is independent from your social media profiles or YouTube channels. If you want to manage organic content or metrics, head to the Connections section.

Connect your Google Ads account

What do you need to connect Google Ads?

Before connecting your account, make sure you meet these requirements:

You must have admin permissions in the Google Ads account you want to connect.
The account must have recent activity. If it’s a new account or doesn’t have active campaigns yet, the connection might not go through.

Ready? Follow these steps:

Log in to your Metricool account.
Go to the Connections section.
Click on Connect a Google Ads account.
Select the Google account with access to Google Ads and accept the requested permissions.
In the dropdown menu, select your Google Ads account by clicking Select.

All set! Your Google Ads account is now connected, and you can start analyzing and managing your campaigns from Metricool.

Updated on: 06/11/2025

Was this article helpful?

Thank you!