LinkedIn on Metricool

LinkedIn has become the leading professional network. Its focus on work relationships, networking, and brand visibility—whether personal or business—makes it a key platform for creators, businesses, and professionals in all industries. With over 1 billion users, LinkedIn is the ideal place to position yourself as a thought leader, generate opportunities, and build a relevant community.

Unlike other social networks, LinkedIn rewards valuable content, consistency, and meaningful interaction. That’s why having a clear publishing and analysis strategy is essential to get the most out of it.

By connecting your LinkedIn account to Metricool, you’ll get access to:

Schedule and publish: Learn how to schedule your LinkedIn posts step by step. Check it out here.
Analytics: View your post performance and network growth with the available metrics here.
Inbox: Reply to community comments from one central inbox. Learn more here.

To manage your LinkedIn account effectively with Metricool, it’s important to understand the connection requirements and available options. Keep reading to learn how to connect your account step by step.

Connect your LinkedIn account

On LinkedIn, you can connect either a personal profile or a company page (standard or showcase), but you can’t connect both at the same time within the same brand. If you want to track both, you’ll need two separate brands. Note that LinkedIn connection is not available on free plans.

To connect a personal profile, you'll need to enter your credentials. To connect a company page, you must have super admin permissions on your personal profile.

Connect your account

Here are the steps:

From Metricool, go to the connections panel.
Click on "Connect a LinkedIn account." A LinkedIn pop-up window will appear.
Log in with your LinkedIn personal account and grant access to Metricool.
A list will appear showing your personal profile and company pages where you're a super admin. Click the one you want to connect.




⚠️ LinkedIn profile images are no longer public, so they are not provided via the API. It might still be visible for some already connected accounts, but will not be available for new connections.

Having trouble connecting your account?

If you're unable to connect LinkedIn, check what to review here.

Updated on: 19/06/2025