Meta Ads in Metricool

Meta Ads is one of the most powerful advertising platforms in the digital market. It lets you manage campaigns across Facebook, Instagram, Messenger, and Audience Network from a single place. Thanks to its massive reach and advanced targeting options, it’s an essential tool for brands and professionals looking to maximize their campaign impact.

By connecting your Meta Ads account to Metricool, you can:

• Access campaign metrics. Check them here.
• Increase the reach of your posts by promoting them. All the details here.
• Create ad campaigns. See the full step-by-step here.

Connect your Meta Ads account

Before you start

To connect your Meta ad account to Metricool, make sure you meet these requirements:

• The ad account must be assigned as an “asset” to your profile in the Business Manager. Learn more about managing permissions in Meta here.
• You must have partial or full access to the ad account (with the "Manage campaigns" option enabled).

Step-by-step connection

1. Log into your Metricool account and click the dropdown menu in the top right corner.
2. Select “Connections.”
3. Click “Connect a Meta Ads account.”
4. Authorize access in the Facebook pop-up window. Make sure to allow all necessary permissions.
5. Select the ad account you want to connect by clicking Select.

Done! You can now manage your Meta Ads campaigns directly from Metricool: analyze them, optimize them, and keep everything under control in one place.

📝 Notes

• If you already connected a Facebook page to Metricool, the admin who did so must also be an admin of the Ads account.
• If you need to connect using another admin, you’ll need to reconnect the Facebook page with that new profile. Learn how to do that in our Refresh connection article.

Updated on: 16/07/2025