How to Connect TikTok Ads to Metricool

TikTok Ads on Metricool

TikTok has become a key platform not only for organic content creation but also for digital advertising strategies. With TikTok Ads, brands can reach highly targeted audiences, take advantage of short-form videos to capture attention, and track campaign performance in real time.

By connecting your TikTok Ads account to Metricool, you’ll be able to:

Manage active campaigns to review, pause, or edit your advertising strategy all in one place. More info here.
View performance metrics to analyze results, optimize your budget, and make data-driven decisions. See the available metrics here.

This connection is separate from your organic TikTok account. If you want to manage posts, inbox, or competitors from your TikTok account, follow these steps here.

Connect your TikTok Ads account

What do you need to connect TikTok Ads?

Before connecting TikTok Ads to Metricool, make sure you meet the following requirements:

Have a verified TikTok Ads account. You can check it here.
Have the login credentials for the account, as no delegated permissions are available.

If everything is ready, follow these steps:

Log in to your Metricool account.
Go to the Connections section.
Click on Connect a TikTok Ads account.
Log in with your username and password, and accept the permissions.

All set! Your TikTok Ads account will be connected and you’ll be able to manage and analyze campaigns from Metricool.

Updated on: 22/10/2025

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