Publish Instagram Trial Reels in Metricool

Trial Reels are a new Instagram format that lets you test how a Reel performs before publishing it permanently on your feed. Trial Reels are shown exclusively to people who don’t follow your account (non-followers), so you can analyze initial performance without impacting your existing audience.

Not all Instagram accounts have access to this feature: availability depends entirely on Instagram.

👀 What you should know before getting started:

• You need at least 1,000 followers to publish Trial Reels.
• Collaborators (Collabs) can’t be added to this type of content.
• Trial Reels are shown only to non-followers during the testing period.
• In Metricool, the option will always appear, but if Instagram hasn’t enabled the feature for your account, publishing will fail.
• Not all accounts have access, as Instagram rolls out this feature gradually.

👥 Sharing the Trial Reel with your audience

Instagram lets you decide what happens to your Trial Reel after its initial publication.

If you enable Share automatically with everyone, Instagram will evaluate the Trial Reel’s performance during the first 72 hours.

If it gets a high number of views during that period, it will automatically be shared with your full audience.

If you don’t enable this option, the Trial Reel won’t be shared automatically, even if it performs well. You’ll need to manage it directly from Instagram.

🚀 How to publish a Trial Reel from Metricool (step by step)

1. Click + Create new post and select Instagram as the social network.
2. In the content type dropdown, choose Trial Reel.
3. Add your caption and upload the video.
4. Configure the Share automatically with everyone option after the trial period.
5. Select the date and time (skip this step if you want to publish right away).
6. Choose how to complete the post (schedule, save as draft, etc.) — and you’re done!

🔎 How can I check if my account can publish Trial Reels?

You can check whether your account has access by verifying:

• If the Trial Reels option appears during content creation.

👉 Remember: it will always appear in Metricool, but it will only work if Instagram has enabled access for your account.

• If your account has more than 1,000 followers.
• If Instagram has enabled this feature on your profile (it may take time even if you meet the requirements).

If you get an error when publishing, it means Instagram hasn’t activated this feature for your account yet.

❓ Frequently asked questions

Why do I see the Trial Reels option in Metricool if Instagram won’t let me publish them?

Because the option always appears in Metricool, but it will only work if Instagram has enabled the feature for your account. If it’s not active, publishing will fail.

Who sees a Trial Reel during the testing period?

Users who don’t follow your account (non-followers). Instagram analyzes early performance without showing it to your regular audience.

Do users know they’re watching a Trial Reel?

No. They’ll see it as a regular Reel and won’t know it’s in a testing phase.

Where can I see my Trial Reels on Instagram?

They’re visible only to you on your profile, in the drafts section. They don’t appear publicly on your feed while they’re in testing.

Can a Trial Reel appear elsewhere on Instagram even if it’s not on my profile?

Yes. Instagram states it may appear in other places, such as:

• audio, filter, or location pages used in the Reel,
• or if someone shares it via DM.

Can I add collaborators (Collabs) to a Trial Reel?

No. Instagram doesn’t allow collaborators for this format.

What happens after the 72-hour testing period?

If you selected the automatic option and performance meets Instagram’s internal criteria, the Reel will be published automatically on your feed.

If you chose the manual option, you’ll be able to decide whether to publish it or not.

Can I switch from manual to automatic after scheduling the Trial Reel?

No. Instagram doesn’t allow you to change the publishing mode once the Trial Reel has been created.

Why do I get an error when publishing even if I meet the follower requirement?

Because Instagram hasn’t enabled the feature for your account yet, even if you have more than 1,000 followers.

Updated on: 15/12/2025