Is it essential to have a Facebook Page?

The answer to whether you need a Facebook page to connect your Instagram account depends on your needs.

If you only need to schedule and publish content on Instagram and access basic metrics, you can connect your account directly by entering your credentials — no need to link a Facebook Page.

However, if you need access to all available features, you will need your Instagram account to be linked to a Facebook page.

Remember, if you connect directly through Instagram and gain access to all functionalities, you might be using an unauthorized tool, which violates Instagram's policies and could lead to your account being blocked.

💡 Don't miss our blog post "Does shadowban on Instagram exist? "

It is not necessary to post on your Facebook page when using Instagram; you can link it solely to manage the Instagram connection and gain access to all available features in Metricool.

If you're not sure whether your Instagram profile and Facebook Page are linked, or if you need to link them now, check the article "Linking Facebook to Instagram"

I don't have a Facebook Page

If you don't have a Facebook Page yet, you'll first need to create one. We recommend creating it directly from your Instagram profile, following these steps:

Access your Instagram account and tap your profile photo at the bottom right.
Select Edit profile.
In "Public Business Information," select Page.
Tap Create Facebook Page or Connect an existing page.
Select Create a new Facebook page.
Tap Done once you have selected a page or created a new page.

Only one Instagram account can be connected to a Facebook Page and vice versa.

For more information, check this article from Facebook helpcenter

Updated on: 07/04/2025