Pinterest

The data for this social network is organic data.

Community

✅ GROWTH

Followers: Total number of followers at the end of the period selected.
Following: Total number of users followed
Pins Total number of pins published in the period selected.
Followers: Growth of followers in the selected period (the difference between the last selected day and the day preceding the first selected day).
Daily followers: Average number of followers gained or lost in the period of time analyzed.
Followers per pin, Following, Pins per day, Pins per week: average between the total data and the selected time range.

💡 The percentages of these metrics show a comparison with the same period immediately prior. For example, if a week is selected it will be compared to the previous 7 days.

✅ BALANCE OF FOLLOWERS

The Followers balance records data on all the movements of our followers. If a follower for example unfollows us and then follows us again, it would count as two followers. Movements of deleted or restricted accounts are also included.

The graph visually highlights the days where followers were gained or lost the most, shows the net increase or decrease for each day. In summary, the Metricool balance represents the difference in the number of followers for each day compared to the previous day.

Followers: Balance number of followers in the selected period.

Pins

✅ PERIOD IMPRESSIONS

Impressions: Total number of times our posts have been shown in the selected period.
Pins: Number of pins published by the account in the selected period.

✅ PERIOD ENGAGEMENT

Engagement: engagement of your posts. Engagement for Pinterest is the interactions received per 100 or 1000 impressions, depending on the formula you have set. Pinterest provides data based on 100 impressions on its platform. In this post you can find more information.
Interactions: total number of all type of interactions for the period. Includes saves, swipes on Pins carousel cards, clicks on secondary creative content (collections) and swipes forward/backward on Idea Pins.
Pins: number of pins published by the account in the selected period.

✅ PERIOD INTERACTIONS

Pin Clicks: total number of clicks on the pins in the period. This data already includes outbound clicks.
Outbound clicks: The number of times people take actions that take them to a destination outside of Pinterest.
Saves: total number of pins saved by other users.
Pins: Number of pins published by the account in the selected period.

✅ PINS (TOTAL ORGANIC DATA)

Impressions: Total number of times the post has been shown in the selected period.
Saved: Total number of times the post has been saved.
Pin clicks: Total number of clicks on the pin in the period
Outbound clicks: The number of times people take actions that take them to a destination outside of Pinterest.
Video views: Number of times your video post has been viewed.
Avg. watch time: the average viewing time of the video. Is considered a video view when the video is viewed for at least 2 seconds with 50% of video in view.

Did you know that Pinterest has more than 200 million active users every month? This is the guide that will help you succeed in marketing on Pinterest.

Updated on: 19/05/2025