Pinterest Metrics

The data for this social network is organic data.

Community

✅ GROWTH

Followers: Total number of followers at the end of the period selected.
Following: Total number of users followed
Pins Total number of pins published in the period selected.
Followers: Growth of followers in the selected period (the difference between the last selected day and the day preceding the first selected day).
Daily followers: Average number of followers gained or lost in the period of time analyzed.
Followers per pin, Following, Pins per day, Pins per week: average between the total data and the selected time range.

💡 The percentages of these metrics show a comparison with the same period immediately prior. For example, if a week is selected it will be compared to the previous 7 days.

✅ BALANCE OF FOLLOWERS

The Followers balance records data on all the movements of our followers. If a follower for example unfollows us and then follows us again, it would count as two followers. Movements of deleted or restricted accounts are also included.

The graph visually highlights the days where followers were gained or lost the most, shows the net increase or decrease for each day. In summary, the Metricool balance represents the difference in the number of followers for each day compared to the previous day.

Followers: Balance number of followers in the selected period.

Published Pins

Shows the Pins published within the selected period. The data corresponds to the accumulated performance of each Pin, from its publication date up to yesterday. The period filter only determines which Pins are included in the view, not the data range analyzed.

✅ ORGANIC SUMMARY

Engagement: See section What is engagement?.
Impressions: Total number of times our posts were shown during the selected period.
Pins: Number of Pins published by the account during the selected period.
Interactions: Sum of all actions users perform on your Pins, such as clicks, saves, or other interactions available on the platform.

✅ ORGANIC INTERACTIONS

Pin clicks: Number of times users clicked on a Pin to view it in detail on Pinterest.
Outbound clicks: Number of times users clicked on a Pin and left Pinterest to an external link (for example, a website or online store).
Saves: Number of times users saved your Pins.

✅ PINS (TOTAL ORGANIC DATA)

Date: Pin publication date.
Impressions: Total number of times the post was shown.
Saves: Total number of times the post was saved.
Pin clicks: Total number of clicks on the Pin.
Outbound clicks: Number of times people take actions that lead them outside Pinterest.
Video views: Number of times your video post was viewed.
Average watch time: Average time spent watching the video. A view is counted when the video is watched for at least 2 seconds with 50% of the video visible.

Pins with views

This section includes data from Pins that generated visits during the selected period, regardless of when they were published.

✅ ORGANIC SUMMARY

Impressions: Total number of times our posts were shown during the selected period.
Pin clicks: Number of times users clicked on a Pin to view it in detail on Pinterest.
Outbound clicks: Number of times users clicked on a Pin and left Pinterest to an external link.
Saves: Number of times users saved your Pins.

✅ ENGAGEMENT IN THE PERIOD

Engagement: See section What is engagement?.
Interactions: Total number of all interactions during the period.

ℹ️ What is engagement?

Engagement measures how users interact with your content based on its reach or visibility.

In Metricool, you can configure it using two different formulas.

Note: Engagement for competitors is calculated differently from your own account. We recommend adding your own account as a competitor to make the data comparable.

Check all the details here.

Did you know that Pinterest has more than 200 million active users every month? This is the guide that will help you succeed in marketing on Pinterest.

Updated on: 06/02/2026

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