Articles on: Social networks and connections
This article is also available in:

How to connect social media and ad platforms to Metricool


Guide to Connecting Your Social Media, Ad Platforms, and Website to Metricool


Before you start planning content, analyzing metrics, or managing messages, you’ll need to connect your accounts to Metricool.
This guide will help you understand what you can connect and how it’s all grouped under a single brand for easy management.


Not sure what a brand is in Metricool? Check out the article 👉 What’s a Brand in Metricool and How Does It Work?


🔌 What can you connect?


From the Metricool connections dashboard, you can link all the accounts and platforms you need under each brand.


Make sure to accept all permissions to ensure the tool works properly.



Here’s everything you can connect under a brand. Click each platform to open the step-by-step guide:



⚠️ Each brand supports only one account per platform. If you manage multiple accounts of the same type, you’ll need one brand per account.


Check out the available plans to see how many brands you can manage.


📚 How to connect


Just go to the connections dahboaard, click the platform you want to connect, and log in with your credentials (some platforms require specific permissions).
To complete the process, authorize Metricool access.
For more details, follow the guide linked above for each platform.


Wrong account connected? Learn how to change it here.


🧩 API Integrations with Metricool


Looking for advanced custom options? You can integrate Metricool with tools like Looker Studio through our API.


📊 Looker Studio (native connector)


Looker Studio (formerly Data Studio) lets you create custom reports using your Metricool data. It’s perfect for advanced dashboards and client reporting.


👉 See how to use Looker Studio with Metricool


⚙️ Other integrations: Zapier and Make


Use the Metricool API to automate workflows or build custom integrations with tools like:



These integrations help you expand Metricool’s functionality and connect it to your existing toolset.


Take your social networks to the next level with Metricool. Check on our Youtube Channel the tutorial "From 0 to Pro".

TikTok Ads


You need the account login credentials to connect the ad platform, as there are no delegated permissions in this case.
To successfully connect, the account must be verified, you can check it here.


Google Business Profile


To connect a Google Business Profile location you need permissions within your email account, we explain how to verify them here.


A priori, all roles are valid to connect the location to Metricool. However, due to some changes being made to the API by Google, it is possible that for some accounts the Manager role may not be sufficient to make the connection or access all metrics.


If you have more than one location, you will need to connect each location to a different Metricool brand.


In case you need reports with information from different locations, you can generate them with the Looker Studio connector (available for Advanced and Enterprise plans).


Connect the location


Complete the following steps:


  1. Access the connections dashboard.
  2. Click on "Connect a Google Business Profile account" . A Google pop-up window will appear.
  3. Log in to your Google email account (or select it if you are already logged in) and click continue.



  1. Grant permissions to Metricool, marking all permissions and click continue (at no time will Metricool make use of these permissions beyond the connection, analytics and content publication). If you have an account with a company domain, the permissions will already be accepted and you only have to click on allow.


  1. A list will appear to select the location. Click on the option you want to connect.



No locations are listed?



If you get the message "We have not found any locations related to this account " we recommend the following:

  • make sure you are signed in with the correct Google email account
  • if you have a manager role try to connect by requesting an owner role.


💡 Check the article Permissions in Google Business Profile for more details.


Meta Ads


To connect your Meta Ads account to Metricool, make sure you meet these requirements:


  • You must have the ad account assigned as an “active asset” in your Business Manager profile. Learn more about permission settings here.
  • Have full or partial access to the ad account (with the Manage campaigns (ads) permission enabled).


📝 Notes

  • If you already have a Facebook Page connected to Metricool, the admin who connected it must also be an admin of the ad account you want to link.
  • If you need to connect using a different admin, you’ll have to reconnect the Facebook Page with the new profile. Check out Refresh connection for how to do it.


Google Ads


To connect your Google Ads account to Metricool, make sure you meet these requirements:


  • You must have admin permissions for the Google Ads account.
  • The account must have activity.
  • If the account is new or empty, the connection might not go through until there’s some activity.


Updated on: 19/06/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!