Posting on TikTok

With Metricool, you can schedule and automatically post your TikTok videos for both personal and professional accounts. Note that autopublish button must be enabled.

However, you can choose manual publishing if you want to use an option that is not yet available through the API, such as adding trending music.

The manual publishing process works as follows: Metricool will send you a notification to your phone (recommended) or email, which will take you to the TikTok app. The video will be saved in your phone's gallery, and the text will be copied to the clipboard. Final touches and video publication will be done directly from the TikTok app.
Check how to set up your notifications here.

Considerations 👀

The TikTok API does not support line breaks, so it will not be possible to separate paragraphs.
Privacy options are only available for personal accounts and will be displayed if activated on the TikTok account.
TikTok may remove or mute the audio of your videos for various reasons, mainly related to copyright infringements or violations of Community Guidelines. See more details here.

Multimedia Content

You can publish video or photo (carousel with up to 35 images is supported)

Requirements

Video

Format: MP4 (recommended) or MOV
Size: up to 500 MB
Duration: from 3 seconds up to 10 minutes for automatic publication.
Resolution: from 540px
Audio bit rate: 128kbps recommended

Photo

Size up to 20 MB (per image if you add a carousel)
Format: JPEG or WebP. If you upload a PNG, we'll convert it automatically since the API doesn't support it.
Resolution up to 1080p.

How to schedule your TikTok video or photo

Go to the Planning tab in the top menu and follow these steps:

Click on "+ Create new post" and select TikTok.
Upload the photo or video (you can add a cover by selecting a video frame or choosing an image from the carousel).
Add the copy (you can add mentions with the @ symbol or hashtags).

⚠️ The TikTok API does not support line breaks; separating paragraphs will not be possible

Global presets.**Activate the auto publish button** (you can also enable the URL shortener and select Smartlinks).
TikTok presets. Customize privacy options and other settings.

⚠️ Privacy options are only available for personal accounts and will be displayed if they are activated in the TikTok account.



Select privacy from the dropdown to determine who can see the publication:

Public: Anyone can view this post.
Friends: Only followers that you follow can view this post.
Only me: Nobody can view this post.

Set up additional settings depending on whether your content is video or photo:

Allow comments: Allows users to comment on the post.
Allow random music: TikTok will add random music to your photo. Optionally add a title. (Once the photo is published, you will be able to edit the music from TikTok).
Allow duet: allows you to post your video side-by-side with a video from another creator on TikTok.
Allow stitch: allows you to combine another video on TikTok with one you're creating. If you allow another person to Stitch with your video, they can use a part of your video as a part of their own video.
Commercial content : Turn in to disclose that this post promotes goods or services in exchange for something of value
- Your brand: You are promoting yourself or your own business. This post will be classified as "Brand Organic".
- Branded content: You are promoting another brand or a third party. This post will be classified as "Branded Content".

Select the time and day and save the publication.

💡 For more details, refer to the article "How to schedule content from the calendar."

Manual publishing

To publish manually, the autopublish button must be disabled, so you won't have access to TikTok settings from the calendar.

The process is as follows:

When it's time to post, you will receive a notification from Metricool to finish the publication process. Remember to activate the notifications on your mobile device to make the process easier. Here you can learn how to do it.

When clicking on the Metricool notification or accessing the app, you will see a preview of the post and a button to access TikTok .

If you tap "Post", you will be redirected to the TikTok app. Then click on create video and add the video saved in your phone's gallery. (please, note that if you receive it in your email you will have to save the video manually)

Finally, add effects, sounds, add a cover or any other change . You will find the text in the clipboard, so you will only have to "paste" it in the "Text" option.

Find out about viral hashtags on TikTok. Check them out here.

Updated on: 19/05/2025