Scheduling and Posting Options by Social Network
📅 Everything you can schedule and publish by social network
In this article, you’ll find a clear summary of which formats you can schedule and publish with Metricool on each social network: images, videos, carousels, stories, reels, threads… all in one place!
Plus, you’ll discover the main network-specific options available: adding location, tags, first comment, cover images, hashtags, and more.
👉 Click on each social network to check all the details and optimize your planning.
📊 Summary table by network
| Social network | Images | Videos | GIFs | Carousel / Thread | Other formats | Character limit |
|---|---|---|---|---|---|---|
| Up to 10 | 1 video, Reels (3-90 sec) | 1 GIF | No | Stories (60 sec) | 16,192 | |
| Up to 10 | Up to 10 (max. 15 min Reels) | No | Carousels (img + video up to 60 sec) | Stories | 2,200 | |
| Threads | Up to 20 | Videos included | Yes | Threads up to 80 posts | 500 | |
| X (Twitter) | Up to 4 | 1 video | 1 GIF | Threads up to 80 posts | 280 / 25,000 (X Premium) | |
| Bluesky | Up to 4 | 1 video | 1 GIF | Threads up to 80 posts | 300 | |
| Up to 20 | 1 video | 1 GIF | Carousel (image or file) | Documents (PDF, PPT, DOC) | 3,000 | |
| 1 image | 1 video | No | No | 500 | ||
| TikTok | Up to 35 images | 1 video (3-10 min) | No | Image carousel | 2,000 (auto) / 2,200 (manual) | |
| YouTube | No | Shorts (≤3 min), long videos | No | No | Shorts (vertical/square) | 5000 |
| Google Business | 1 image | 1 video (Photo format) | No | No | Post (text + image + link) | 1,500 |
💡 Check the daily posting limits on social networks to plan your content.
🛠️ Network-specific features
| Feature | Threads | X (Twitter) | Bluesky | TikTok | YouTube | Google Business | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Location | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Mentions ( @) | ✅ (pages) | ✅ | ✅ | ✅ | ✅ | ✅ (pages) | ❌ | ❌ | ❌ | ❌ |
| Alt text | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ |
| Tag people | ❌ | ✅ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Add title | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ |
| First comment | ✅ | ✅ (feed) | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ❌ |
| Add cover / thumbnail | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ (video) | ✅ (video) | ✅ | ✅ | ❌ |
| Hashtag search | ❌ | ✅ (premium) | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ (premium) | ❌ | ❌ |
| Promote post | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
🌟 Exclusive features by network
➡️ Instagram
Mix formats in carousel.
Add collaborators in Reels (up to 3).
Tag products.
Tag audio in Reels (only original audio; if pre-registered, Instagram will rename automatically).
Show Reels in feed: choose whether they appear in the feed when scheduled.
➡️ X (Twitter)
Set who can reply: Everyone, Subscribers, People you follow, Only mentioned people, Verified accounts.
➡️ Bluesky
Add post languages to help Bluesky better classify your content.
➡️ LinkedIn
Show link preview if one link + max one image.
Carousel with PDF documents.
➡️ YouTube
Audience setting: mark if content is for kids.
Privacy setting per post: Public, Unlisted, Private.
Add category and tags.
➡️ Pinterest
Select existing board or create a new one.
Add a link.
Use new Pin format.
➡️ TikTok
Allow comments.
Add random music (editable later on TikTok).
Enable Duet.
Enable Stitch.
Mark commercial content (own brand or third-party brand).
Privacy options (personal accounts): Public, Friends, Only me.
📌 Additional notes
Check the image and video requirements to ensure your files meet the specs.
Review the specific guides per network for more details.
Need help? Check related articles or use the Help Center search.
Related articles
Image and Video Requirements
Edit images and videos from the scheduler
Mention and tag other accounts
Scheduling content with links
How to schedule a first comment on your posts
How to add a cover to your posts
How to schedule content in multiple social networks?
Content planning: full guide & FAQs
Updated on: 19/05/2025
Thank you!