Scheduling and Posting Options by Social Network
📅 Everything you can schedule and publish by social network
In this article, you’ll find a clear summary of which formats you can schedule and publish with Metricool on each social network: images, videos, carousels, stories, reels, threads… all in one place!
Plus, you’ll discover the main network-specific options available: adding location, tags, first comment, cover images, hashtags, and more.
👉 Click on each social network to check all the details and optimize your planning.
📊 Summary table by network
Social network | Images | Videos | GIFs | Carousel / Thread | Other formats | Character limit |
|---|---|---|---|---|---|---|
Up to 10 | 1 video, Reels (3-90 sec) | 1 GIF | No | Stories (60 sec) | 16,192 | |
Up to 10 | Up to 10 (max. 15 min Reels) | No | Carousels (img + video up to 60 sec) | Stories | 2,200 | |
Up to 20 | Videos included | Yes | Threads up to 80 posts | Ghost post | 500 | |
Up to 4 | 1 video | 1 GIF | Threads up to 80 posts |
| 280 / 25,000 (X Premium) | |
Up to 4 | 1 video | 1 GIF | Threads up to 80 posts |
| 300 | |
Up to 20 | 1 video | 1 GIF | Carousel (image or file) | Documents (PDF, PPT, DOC) | 3,000 | |
1 image | 1 video | No | No |
| 500 | |
Up to 35 images | 1 video (3-10 min) | No | Image carousel |
| 2,000 (auto) / 2,200 (manual) | |
No | Shorts (≤3 min), long videos | No | No | Shorts (vertical/square) | 5000 | |
1 image | 1 video (Photo format) | No | No | Post (text + image + link) | 1,500 |
💡 Check the daily posting limits on social networks to plan your content.
🛠️ Network-specific features
Feature | Threads | X (Twitter) | Bluesky | TikTok | YouTube | Google Business | ||||
|---|---|---|---|---|---|---|---|---|---|---|
Location | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Mentions ( | ✅ (pages) | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ |
Alt text | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ |
Tag people | ❌ | ✅ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Add title | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ |
First comment | ✅ | ✅ (feed) | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ❌ |
Add cover / thumbnail | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ (video) | ✅ (video) | ✅ | ✅ | ❌ |
Hashtag search | ❌ | ✅ (premium) | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ (premium) | ❌ | ❌ |
Promote post | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Who can reply | ❌ | ❌ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
🌟 Exclusive features by network
➡️ Instagram
- Mix formats in the carousel.
- Add collaborators (up to 5)
- Tag products
- Tag audio in Reels (the video must contain the audio; only the name will be edited and it must be original audio. If it is already registered, Instagram will rename it automatically).
- Show Reels in feed: When scheduling, you can choose whether or not they appear in the feed.
➡️ Bluesky
- Add languages to the post: To help Bluesky classify content more easily, you can select the languages used in the post text.
➡️ LinkedIn
- Show link preview: Enable this option to display the preview of the last link in your post. It only works if there is at least one link and a maximum of one image. If these conditions are not met, it will be published without preview.
- Image carousel: Enable this option to publish a PDF document with your images so they are displayed as a carousel instead of a gallery on LinkedIn.
➡️ YouTube
- Audience settings: select if the video is made for kids.
- Privacy settings for each post: Public, Unlisted, Private (privacy settings can be modified on YouTube after publishing the video or Short.)
- Add category: select the category that matches your content.
- Add tags
➡️ Pinterest
- Select an existing board or create a new one
- Add a link
- Use the new pin format: Enable this option (recommended by Pinterest) if you no longer want to publish with the standard pin format.
➡️ TikTok
- Allow comments: allows users to comment on the post.
- Add music: Business accounts can add the 100 trending TikTok songs. Personal accounts can only add random music to photos. Learn how to add music to TikTok.
- Allow duet: allows posting a video alongside another creator’s TikTok video.
- Allow stitch: allows combining another TikTok video with one you are creating. If you allow others to use Stitch with your video, they can use part of your video in theirs.
- Commercial content: Enable this option to indicate that this video promotes goods or services in exchange for something of value.
- Your brand: You are promoting yourself or your own business. The post will be classified as "Organic Brand".
- Branded content: You are promoting another brand or a third party. The post will be classified as "Branded Content".
- Select privacy options (personal accounts only): Public, Friends, Only me
- Enable AI-generated content: turn on this option to indicate that the post has been generated with artificial intelligence (only available for personal accounts).
📌 Additional notes
- Check the image and video requirements to ensure your files meet the specs.
- Review the specific guides per network for more details.
- Need help? Check related articles or use the Help Center search.
Related articles
- Image and Video Requirements
- Edit images and videos from the scheduler
- Mention and tag other accounts
- Scheduling content with links
- How to schedule a first comment on your posts
- How to add a cover to your posts
- How to schedule content in multiple social networks?
- Content planning: full guide & FAQs
Updated on: 20/03/2026
Thank you!