What is it?

When you publish a post with a link included, you can opt to have the link previewed or you can leave the link in the text and add your own photo.

For the link to be detected correctly by the social media channels, the link must always start with HTTP.

Types of publication with a link

For the link to be previewed, you simply have to add it in the text without attaching any image or video. The post will be published with the image extracted from the preview of the link. If you add two links, the last one will be previewed.



If you add a photo or video to a post, the link will appear in the text and the photo or video will be displayed.



YouTube links receive special treatment when shared on Facebook; the YouTube video appears embedded for playback, but it doesn't generate a preview like a regular link to a web page

On Google Business Profile the link will always be displayed as a button with the text "More Info".

LinkedIn

⚠️ LinkedIn changes ⚠️: check the Differences in image size and third party links for organic posts and sponsored content

Exceptionally, in the LinkedIn settings, you have the option to enable link preview (if you add more than one link, the last one will be previewed).
Additionally, if you attach an image, it will replace the original image. If the preview is not enabled, the URL and the image will be displayed as a photo.

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Updated on: 16/05/2025