TikTok Ads

If you run TikTok Ads campaigns here you have all the information and metrics you need to analyze your TikTok Ads:

Account

✅ REACH

Impressions: Total impressions achieved by the account in the selected period.
Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.

✅ RESULTS

Clicks: Total number of clicks received in your ad campaigns
Conversions: Total number of conversions achieved by all your ad campaigns.
Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.

✅ PERFORMANCE

CPM: Cost per thousand impressions. The formula is: Spent / Impressions x 1000
CPC: Cost per click. Spent / Clicks
CTR: Click Through Rate. Clicks / Impressions x 100.
Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.

Campaigns

✅ LIST OF CAMPAIGNS

Campaign: name of the campaign.
Updated: Date of the last update of each campaign.
Clicks: Total clicks received by each campaign.
Conversions: Total number of conversions by campaign
CPM, CPC and CTR of the campaign.
Cost: cost of the campaign.

Start creating your Tik Tok Ads step by step with this tutorial.

Updated on: 24/03/2025