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TikTok Ads Metrics


TikTok Ads


If you run TikTok Ads campaigns here you have all the information and metrics you need to analyze your TikTok Ads:


Account


✅ REACH


  • Impressions: Total impressions achieved by the account in the selected period.
  • Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.


✅ RESULTS


  • Clicks: Total number of clicks received in your ad campaigns
  • Conversions: Total number of conversions achieved by all your ad campaigns.
  • Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.


✅ PERFORMANCE


  • CPM: Cost per thousand impressions. The formula is: Spent / Impressions x 1000
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100.
  • Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.


Campaigns


✅ LIST OF CAMPAIGNS


  • Campaign: name of the campaign.
  • Updated: Date of the last update of each campaign.
  • Clicks: Total clicks received by each campaign.
  • Conversions: Total number of conversions by campaign
  • CPM, CPC and CTR of the campaign.
  • Cost: cost of the campaign.


Start creating your Tik Tok Ads step by step with this tutorial.

Updated on: 24/03/2025

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