TikTok Ads Metrics
Updated last month
For date ranges, comparisons, charts, and CSV exports, see How to use and explore the Analytics tab.
Below, you’ll find all the available metrics for your TikTok Ads account.
If you hover over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous period. For example, if you select a week, the result will compare to the previous 7 days.
Account
✅ REACH
Impressions: Total impressions achieved by the account in the selected period.
Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.
✅ RESULTS
Clicks: Total number of clicks received in your ad campaigns
Conversions: Total number of conversions achieved by all your ad campaigns.
Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.
✅ PERFORMANCE
CPM: Cost per thousand impressions. The formula is: Spent / Impressions x 1000
CPC: Cost per click. Spent / Clicks
CTR: Click Through Rate. Clicks / Impressions x 100.
Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.
Campaigns
✅ LIST OF CAMPAIGNS
Campaign: name of the campaign.
Updated: Date of the last update of each campaign.
Clicks: Total clicks received by each campaign.
Conversions: Total number of conversions by campaign
CPM, CPC and CTR of the campaign.
Cost: cost of the campaign.