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YouTube Metrics


YouTube


YouTube channel data is organic and some metrics may not be available during the last 2-3 days.Remember that the number of subscribers will only be available from the day the account was connected to Metricool, and it will take approximately 7 days to gather all the metrics from the first connection.


Community


✅ GROWTH


  • Subscribers: total number of channel subscribers at the end of the period selected.
  • Video views: total number of video views in the selected period.
  • Revenue: total income in the selected period.
  • Videos: total number of videos posted. It includes videos that have been hidden.


✅ BALANCE OF SUBSCRIBERS


  • Gained: Balance of subscribers gained. In this section, all the movements of our subscribers are registered. For instance, if a subscriber unsubscribes and then subscribes again, it would count as two subscribers. This balance is designed to see the response of our community to our publications.
  • Lost: Balance of lost subscribers. It is measured the same way as Gained subscribers.
  • Videos: Total videos posted. It includes hidden videos.


✅ DEMOGRAPHICS


Gender, age, viewers by country and traffic source. The information relative to gender and viewers by country can be analyzed in a chart or table. YouTube provides the data for unique viewers.


In the case of countries, this data is based on the IP address of the viewers. In terms of age and gender, they are based on viewers logged in on any device.


It is also important to note that YouTube may display the demographics of a limited group of viewers. The data may not represent the overall composition of your traffic.


✅ VIDEOS WITH REVENUE


  • Date: Video publication date
  • Total revenue: total video revenue.
  • Partner revenue: Income earned from the video within the Partner Program.
  • Ad revenue: Income specifically earned from video advertising.
  • Impressions: Number of times the ads in the video have been shown to users.
  • Monetized playbacks: The number of times your video was watched with ads.If your video is viewed 10 times, and 8 of those views contained ads, you would have 10 views and 8 estimated monetized playbacks. More info.


Published videos


This section shows metrics for the videos published in the selected period.


  • Video views: The number of times your video has been watched. It includes hidden videos.
  • Likes: Total number of likes in the selected period.
  • Dislikes: Total number of dislikes in the selected period.
  • Comments: Total number of comments in the selected period.
  • Shares: total number of shares of the videos published in the selected period.
  • Videos: Total number of videos published in the time frame selected.


✅ LIST OF VIDEOS


  • Date: Date and time of publication of the videos.
  • Video Views: Total number of views of the video. (if the data is shown as a negative value, it is because YouTube subtracts views from a channel if it considers that the views are fraudulent, that is, made with bots or automatically).
  • Watch Time: the total amount of time viewers have watched your videos (minutes)
  • Avg. views duration: average watch time of your video divided by the total number of video plays (seconds)
  • Likes: Total number of likes of the video.
  • Dislikes: Total number of dislikes of the video.
  • Comments: Total number of comments of the video.
  • Shares: Total number of times that the video has been shared.


Viewed videos


This section collects data on videos that have generated views in the selected period, regardless of when they were published.


  • Video views: total number of video views in the selected period.
  • Likes: total number of likes in the selected period.
  • Dislikes: total number of dislikes in the selected period.
  • Comments: total number of comments in the selected period.


✅ LIST OF VIDEOS


  • Date: date and time of publication of the videos.
  • Video views: total number of views of the video (if the data is shown in negative, it is because Youtube subtracts views from a channel if it considers that they are fraudulent views made with bots or automatically).
  • Watch time: Total viewing time of the video.
  • Avg. views duration: Total playing time of your video divided by the total number of views of the video.
  • Likes: total number of likes of the video.
  • Dislikes: total number of dislikes of the video.
  • Comments: total number of comments on the video.
  • Shares: total number of times the video has been shared.


Competitors


✅ LIST OF COMPETITORS


  • Subscriptions: Total number of subscribers of the competitor.
  • Total views: Total views of the competitor’s videos.
  • Videos: Total number of videos posted by the competitor.
  • Likes: Average number of likes received divided by the competitor’s videos published in the analyzed period.
  • Dislikes: Average number of dislikes received divided by the competitor’s videos published in the analyzed period.
  • Comments: Average number of comments received divided by the competitor’s videos published in the analyzed period.


Marketing on YouTube is a must for any type of business or brand. Here is the guide you were looking for on how to market on YouTube to succeed with your digital strategies.

Updated on: 19/05/2025

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